Members of Laogao Crown Club: Ten ways to improve brand value

　　Professor Zhou Hongming is a data thinking mentor and a strategic consultant for e-commerce in Hasson Group. He is currently carrying out reforms of company model innovation with the Hasson e-commerce team, including OTO, APP media, etc., as well as brand integration, and opening up online and offline operations. Below is Professor Zhou Hongming’s speech at the regular meeting of Laogao Crown Club :

　　I want to talk about another topic. Users say that we need to judge whether the direction we are doing is getting better and better. In the past, we were doing research and sampling. Now we can understand the voice of users based on old customers and data. Big data is also a good way. The Internet is an era of UGC. Today's media has entered the era of self-media. Everyone is media, so content is very important. Now the value of original creation is getting lower and lower, and the value of combining content is higher. So how to classify and reorganize it on the Internet, and how to do it well?

　　Nowadays, the Internet has become an important public opinion field and gradually occupy a certain influence. The Internet is a distribution center for social information and an amplifier of social public opinion. Many remarks are amplified, promoted, hyped and formed public opinion through the Internet. The principle advocated by Google is to "let others speak for you."

　　The bigger the voice, the greater the value of the brand, the higher the product will have more evaluations, and positive reviews will bring more positive reviews. The number of evaluations is positively correlated with the average star rating of the product. The higher the star rating, the higher the number of evaluations. The snowball effect is the same. When some people give positive reviews to the product, others will tend to accumulate more positive reviews.

　　Social evaluation improves sales conversion rate, so you should encourage your user reviews. The more good reviews screenshots, the more points you will get. What our merchants want is the user's praise, and the accumulation of brand value also depends on old customers.

　　Ten ways to improve brand value

　　Finally, I would like to help you sort out the brand value . There are several small ways to improve your brand value.

　　The first user's voice is everywhere. Listening to users' voices and understanding users' needs is to enhance the value of the brand.

　　The second positive and negative evaluation must be retained.

　　The third user interaction,

　　The fourth one is to follow user reviews.

　　The fifth comment data is labeled,

　　The sixth encourages user comments,

　　The seventh comment is obtained to improve user experience.

　　The eighth training brand KOL,

　　The ninth user data analysis increases brand benefits.

　　The tenth user portrait is an insight into brand value.

　　Service is very important. Service can move a customer and bring better benefits. The ratio of satisfactory users is 12:20. You should encourage your customers to express their satisfaction. Data requires labels. There is a lot of data. Each data needs to be labeled. You need to make user tags from the sales process. You can use these tags to analyze customer behavior and optimize services. The more comments, the higher the sales volume. Product evaluation can improve sales conversion rate . Please insist on doing this. This is very effective for your brand building and optimize search engines.

　　If there is no display of certain product information content on your search engine , you will lose one-third of potential buyers. In the future, we will talk about integration. If an e-commerce company wants to stand up, it cannot just think about traffic. The power of the brand is very powerful.

　　The competition in the future market is to seize users. Whoever can seize users and retain users and provide value-added services for users can continue to survive.

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