#Laogao E-commerce Newsletter#[E-commerce Evening News on October 14]

Evening News: TikTok's internal testing of "9.9 Special Price" new channel is embedded in the Speed ​​Edition App Mall; Suning.com adjusts transaction timeliness regulations to improve the refund processing timeliness when merchants have not been sent; Zhilian Recruitment releases the "Chinese Enterprise Recruitment Salary Report" for the third quarter of 2022; in September, TikTok and overseas versions of TikTok have attracted more than US$315 million in the global App Store and Google Play; eBay Australia announced that it would reduce Orange Connex delivery costs...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The new channel of Douyin e-commerce internal testing "9.9 special offer" is embedded in the Speed ​​Edition App Store

On October 14, Douyin e-commerce internal testing of the new channel "9.9 Special Offer" is embedded in the Douyin Speed ​​Edition App Mall. It is currently only open to some users, including nine categories: selection, home use, personal care, clothing, shoes and bags, food and beverages, beauty and skin care, maternal and child books, green planting, and digital accessories. (Yibang Power)

2. Douyin e-commerce will carry out special governance on live broadcast rooms and short video marketing methods

According to October 14, Douyin E-commerce recently issued a special governance announcement on marketing gameplay stating that after investigation, some creators in the live broadcast room/short videos induced users to place orders through lottery, buy and get free orders, cash back, flash sale and other activities, but in fact, they did not fulfill their contracts or did not use the platform to provide marketing tools, which seriously affected the consumer search experience and the platform's fair competition environment. In order to regulate the normal operating order of the platform and protect the legitimate rights and interests of consumers, the platform will conduct special governance on the live broadcast room/short video marketing gameplay. From now on, the platform will carry out special governance on the live broadcast room/short video marketing gameplay behavior. All creators are requested to check and correct themselves to avoid unnecessary punishment.  

Once a violation of the platform rules is found, the platform has the right to take measures such as deducting credit points, deducting margin/commissions, removing related products, and suspending or permanently closing the creator's product sharing function in accordance with the "Rules for E-commerce Creator Violations and Credit Score Management" and other rules, depending on the circumstances of the violation. Common violations include but are not limited to: Unused platform tools: Unused marketing tools provided by the platform when conducting flash sale, gifts, lottery draws, and group buying activities. Event information is not displayed on the product details page: If the platform does not provide official marketing tools yet, the event information is not displayed on the product details page when promoting products in the live broadcast room. For example, free orders and cashbacks, the event information does not match the actual display information: the promotion of "flash sale", "free gift/refund", "buy and get away", "luck-draw", "group buying" and other welfare information does not match the actual information, such as the promotional lottery prize is Apple 13, and the actual lucky bag display is a mobile phone model. Promise not fulfilling the contract: The promotional activity products have not been fulfilled, such as the lucky bag Apple 13, and the last one is Apple 5s; the lucky bag is Apple 13, and the lucky bag is Apple 13, and the second-hand Apple 13 is sent to the user. (Webmaster's Home)

3. Suning.com adjusts transaction time limit regulations to improve the time limit for refund processing when merchant goods are not shipped

On October 14, Suning.com issued an announcement stating that in order to better serve consumers and improve the refund processing time limit for merchants when goods are not shipped, the "Suning.com Transaction Time Limitation Regulations" rules are now adjusted. The announcement shows that after the change, the order status is that the buyer has paid (not shipped), the refund type and conditions are refunds, and when the order payment amount is less than 200 yuan, Suning.com will recognize and process it as a refund except for special categories. If the consumer applies for a refund, the system will automatically agree to the refund application. On the first working day after the buyer confirms the receipt or the system automatically confirms the receipt, Suning.com notifies Yifubao to send the payment to the merchant. (E-commerce News)

4. TikTok Life Service Report: Shanghai, Shenzhen and Sanya are the most popular in vacation and leisure travel

On October 14, the "2022 China Digital Tourism Map Research Report - Vacation and Leisure Tour" jointly released by Ipsos China, a member of the Arithmetic Research Alliance, and Douyin Life Service and Jiliang Engine City Research, shows that Shanghai, Shenzhen and Sanya are the three most popular cities among the resort and leisure tourists. Among them, tourists visit Shanghai on average 2-3 times a year. Shanghai Benbang cuisine and Shanghai specialty snacks are the two most popular delicacies among tourists coming to Shanghai, accounting for 68% and 66% respectively. In addition, 33% of tourists use seafood and river food as dining options. (E-commerce News)

Internet news

5. The new warehouse of the Guangzhou warehouse of Benlai Life Network is put into operation

According to October 14, the opening and cutting ceremony of the Guangzhou Warehouse in Benlai Life Network was held a few days ago. According to reports, the warehouse is a 4.0 version of high-standard cold temperature storage independently designed by Benlai Life Network, covering an area of ​​12,000. The warehouse has 8 classified storage temperature zones including "room temperature", "constant temperature", "refrigeration", "freezing", and "ultra-low temperature". It is equipped with 3 variable temperature warehouses, which can realize intelligent warehousing management that is flexible to adjust with the changes in the storage volume of fresh goods. (E-commerce News)

6. Zhilian Recruitment Releases the "China Enterprise Recruitment Salary Report" for the third quarter of 2022

On October 14, Zhilian Recruitment released the "China Enterprise Recruitment Salary Report" for the third quarter of 2022. Among the 38 core cities across the country monitored by Zhilian Recruitment, the average monthly recruitment salary in Beijing this quarter was 13,442 yuan, a decrease of 5.7% from the previous quarter. The average monthly recruitment salary in Shanghai was 13,408 yuan, a decrease of 9.2% from 14,775 yuan in the second quarter. Although the monthly salary levels in Shenzhen, Guangzhou, Dongguan and Hangzhou, Nanjing, Suzhou and Ningbo in the Pearl River Delta region are relatively high, they also show a downward trend in month-on-month changes. Cities whose average recruitment salary in this quarter maintained month-on-month growth include Urumqi, Haikou, Lanzhou, Zhuhai and Foshan. (E-commerce News)

Cross-border newsletter

In July, TikTok and overseas versions of TikTok attracted more than US$315 million in the global App Store and Google Play in September

According to October 14, Sensor Tower store intelligence data showed that in September 2022, TikTok and overseas versions of TikTok attracted more than US$315 million in the global App Store and Google Play, 1.7 times that of the same period last year, ranking first in the global mobile application revenue list. Among them, about 49.2% of the revenue comes from the Chinese version of Douyin; the US market ranks second, contributing 16.6% of the revenue; the Japanese market ranks third, accounting for 3.4%. In addition, YouTube ranked second on the list with nearly $130 million in revenue, an increase of 20.9% compared with the same period last year. Among them, 37% of the revenue comes from the US market, and the Japanese market ranks second, accounting for 17.6%. (E-commerce News)

8. Singapore-aggregated e-commerce company Una Brand completes US$30 million Series B financing

On October 14, Singapore-based e-commerce aggregation company Una Brands recently announced that it received US$30 million in a Series B financing led by White Star Capital and Alpha JWC Ventures. Una acquires, operates and enhances its brand across multiple e-commerce platforms. It was founded in early 2021 and has more than 20 brands in its portfolio to date. Una will use the new funding to acquire more brands in key e-commerce categories such as home and life, maternal and child care, beauty and personal care. Through its latest round of financing, the company, which also operates in the U.S., has raised nearly $100 million so far and hopes to make a profit by the end of the year. (E-commerce News)

9. eBay Australia Station announces reduction of Orange Connex delivery fees

On October 14, eBay Australia Station recently issued an announcement stating that sellers using eBay fulfillment by Orange Connex delivery service can reduce shipping costs by January 1, 2023. The rate for eBay fulfillment by Orange Connex starts at USD 3.6, and this promotional rate is only applicable to all orders under 5 kg. eBay will also temporarily cancel the 40c pickup fee for the same and multi-SKU orders between November 1 and December 31, 2022. (E-commerce News)

10. The number of TikTok Shop stores has exceeded 130,000

According to third-party data, as of the third quarter of 2022, the number of TikTok Shop stores has exceeded 130,000, of which Indonesia has the highest market share, at 54%, followed by Vietnam (12%), Thailand (10%), Malaysia (9%), the Philippines (8%) and the United Kingdom (7%) respectively. (Seller's Home Morning News)