#Laogao E-commerce Newsletter# [October 13 E-commerce Morning News Brief]

Morning News: Tmall pets set off a "member GMV" trend, mainstream brand member transactions account for about 50%; Suning.com adjusts the time limit for Double 11 National Carnival links, and must be shipped within 48 hours; TikTok Mall product display access requirements announced that the product display without meeting the conditions will be cancelled; JD Customer Service Center Phase III project will be officially put into use at the end of the year; Lazada Malay Station LazFlash Extra sold more than 10,000 toy items in one hour...

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E-commerce newsletter

1. Tmall pets set off a trend of "member GMV" and mainstream brand member transactions account for about 50%

On October 12, before Tmall Double 11, Bain released the "Pet Brand Membership Strategy White Paper": Pet raising has spawned a 200 billion market in China. In the process of "its economy" booming, Tmall members have become a main force in pet consumption. The report shows that the purchase unit price and conversion rate of brand members on Tmall are twice that of ordinary members. During the 618th period in 2022, about 50% of the overall sales of mainstream brands in Tmall’s pet market were from members, and member GMV has become the long-term growth curve of the pet industry. In addition, the number of pet brand members has grown strongly, up 60% year-on-year. This means that as the core position of brand DTC service members, more brands provide warm services to pet consumers on Tmall, and also attract new users to become long-term members. It is predicted that the pre-sale of Tmall Double 11 today will start from 8 pm on October 24, and the entire Double 11 will become the peak period for the growth of pet brand Tmall membership. (Yibang Power)

2. Suning.com adjusts the time limit for the Double 11 National Carnival Link must be shipped within 48 hours

On October 13, Suning.com recently issued an announcement to adjust the timeliness of Suning.com's 2022 Double 11 National Carnival Trading Link. The announcement shows that Suning Yuntai Merchant, Suning Pin Buy Merchant, SSL01 and Suning Self-operated Factory Delivery Merchants, orders generated from October 31, 2022 to 23:59:59 on November 3, 2020, the merchant must ship the goods within 48 hours and ensure that the logistics order number has a collection record; there must be a logistics update record within 48 hours after collection; at November 10, 2022, 00:00:00-202 For orders generated during 23:59:59 on November 13, 00, the merchant must ship the goods within 72 hours and ensure that the logistics order number has a collection record; there must be a logistics update record within 48 hours after collection; the delivery rules for other times are the same as daily. After the merchant (except for virtual categories) completes the shipment, it must ensure that consumers can check the logistics status of the order (packing, transit, delivery, signing, etc.) in the logistics details, otherwise it will be handled in accordance with the delayed delivery rules of Suning.com platform. (E-commerce News)

3. JD.com launches the "Dongdongtuan" mini program to explore the field of social group buying

On October 12, JD.com recently launched the "Dongdongtuan" mini program, gradually exploring the field of social group buying and trying to build a better social group buying platform. According to its official information, the Dongdongtuan mini program is still in the internal testing stage, and it has not yet been determined when it will be widely used. It is worth noting that if you want to become the head of the Dongdong Group supply group, you must obtain the invitation code through the relevant person in charge before you can activate it. Currently, it adopts a targeted invitation system, and individuals cannot activate it themselves in the short term. Judging from the current products of group buying group leaders who start groups, fresh products are one of the categories of group leaders who start groups more frequently. (E-commerce News)

4. TikTok Mall Product Display Access Requirements Announcement Cancel Product Display without Meet Conditions

According to October 12, Douyin E-commerce recently issued a temporary announcement on the access requirements for product display in Douyin Mall. The announcement stated that after the merchant’s products meet the entry threshold, the products have the opportunity to display them to consumers through the business details page, the Douyin Mall recommendation, task page and list page.  

Products that meet the following basic requirements for mall access will have the opportunity to be selected by mall display; if the basic requirements for mall access are no longer met, the platform will cancel the display of the corresponding product. (1) Basic requirements for merchants to enter the pool: they must be a normal business operator on the platform, that is, they have complied with the relevant basic business rules such as "Investment Standards and Entry Standards" and "Global Purchase Investment Management Rules"; the merchant experience score is not less than 4.3; the store and its affiliated stores have no historical records of penalties for selling counterfeit goods, publishing confusing information, and making improper profits. (2) Basic requirements for entering the pool with mobile sales: historical sales volume > 0; product information quality reaches 100 points, and meets the release requirements of the "Commodity Information Release Standard" and "Global Product Purchase Management Standard" (including but not limited to the main picture/detail page is clear, without vulgar style, picture splicing, watermark, excessive picture P, etc.); non-repeated goods, the same product will get the highest sales volume into the pool, see the "Guidelines for Repeated Distribution Rules" for details; Comprehensive good score > 85% and Comprehensive bad score < 2.5%; among them, comprehensive good score = (number of good reviews of goods + store praise rate * 50)/(number of goods + 50); Comprehensive bad score = (number of bad reviews of goods + store review rate * 50)/(number of goods + 50); Comprehensive bad score = (number of bad reviews of goods + store review rate * 50)/(number of goods + 50); Commodity status is stable and there are no duplicate distribution and frequent up and down (plus of putting and down 4 times in a week). (3) Basic requirements for entering the pool of goods without moving sales Qualification assessment: non-novice village merchants; merchant qualifications are not individual; product stratification reaches G1 or above; product type is ordinary goods; Note: If any one of the merchant qualification assessments does not meet the standards, the assessment will be carried out according to the basic requirements for entering the pool of goods with moving sales; Additional assessment: The quality of the product information reaches 100 points, and meets the release requirements of the "Commodity Information Release Specifications" and "Global Product Purchase Management Specifications" (including but not limited to the main picture/detail page clear, without vulgar style, picture splicing, watermark, excessive picture Paging, etc.); non-repeated goods, if there are multiple products of the same style, they cannot be fully entered. For details, please refer to the "Guidelines for Repeated Distribution Rules"; the product status is stable and online, and there are no repeated distribution and frequent up and down (uploading and down 4 times or more within a week). (Webmaster's Home)

Internet news

5. Liepin released the "2022 Third Quarter Mid-to-High-end Talent Employment Data Report"

On October 12, Liepin Big Data Research Institute recently released the "2022 Third Quarter Mid-to-high-end Talent Employment Data Report". According to the report survey, compared with the second quarter, 39.78% of enterprises reduced the number of recruitment in the third quarter of this year; 36.51% of enterprises recruitment were the same as in the second quarter; 23.71% of enterprises increased the number of recruitment. Among the companies that plan to increase recruitment, the number of planned recruitment in the energy and chemical industry increased the most compared with the third quarter, with expanded recruitment accounting for 33.33% of the industry; electronic communications and Internet rank second and third, and planned expanded recruitment accounting for 29.27% ​​and 27.85% of the industry. (E-commerce News)

6. The third phase of JD Customer Service Center project will be officially put into use at the end of the year

According to October 12, by the end of 2022, the third phase of the JD Customer Service Center project in Suqian will be officially put into use, and it is expected to form an industrial park of more than 800,000 square meters. The customer service center is not all JD.com’s layout in Suqian. JD data shows that as of the end of 2021, JD.com has invested 13 projects in Suqian with an investment of more than 20 billion yuan, covering seven major businesses including e-commerce, smart cities, logistics and warehousing, and smart industries. The express delivery business volume has ranked among the top 50 in the country for nine consecutive years. In 2021, an average of 18 express delivery items are sent from Suqian per second. (E-commerce News)

Cross-border information

7. Amazon will close the virtual travel product "Amazon Explore"

On October 13, media reported that Amazon is closing a virtual travel feature called "Amazon Exploration" launched during the pandemic, the latest tightening move the online giant has taken to adapt to slowing sales. Amazon has been cutting its experiment plans to reduce costs. Features or products that have been cut or cancelled include Scout, an autonomous delivery robot and Amazon Glow, a video calling device for children. The company also freezes hiring for its corporate retail team and is closing its startup telehealth service, Amazon Care. (E-commerce News)

8. Lazada Malay Station LazFlash Extra sold more than 10,000 toys in one hour

On October 12, the Lazada Malaysia site LazFlash Extra event set off a rush to buy consumers. The event was launched for less than a month, and new products were sold out of stock, and participating merchants continued to break their own sales records. During this event, more than 10,000 cartoon balloons were sold in one hour, and more than 36,000 monochrome clay toys were sold in one hour. To stimulate consumers' higher desire to buy event products, LazFlash Extra product activity prices are valid on the same day and are limited to sales every day, first come, first served. LazFlash Extra will also preview tomorrow's discounted products, and use the method of hiding prices to guide consumers to set up rush purchase reminders. (E-commerce News)

9. It is rumored that TikTok will build a logistics and warehousing system in the United States

On October 12, media reports said that TikTok's recruitment website and LinkedIn page recently released several new positions, and it seems that TikTok is trying to establish a logistics and warehousing network in the United States to support its e-commerce business. "By providing warehousing, delivery and return services, we will help sellers improve operational capabilities and efficiency, provide buyers with a satisfactory shopping experience, and ensure the rapid and sustainable development of TikTok Shop," the company said in a job announcement. A TikTok spokesperson declined to explain the details of the latest jobs. (E-commerce News)

10. E-commerce platforms such as eBay and Lotte have established the "French Market Alliance"

According to October 12, the EU recently approved reforms to maintain market security and passed the Digital Services Act. It is understood that the Digital Services Act will be used to coordinate the national laws of EU member states to combat illegal content, false information and online advertising on digital platforms. The Digital Services Act marks the beginning of a new relationship between digital platforms and users and regulators in the EU and elsewhere. The regulation will be announced in the official EU communiqué on October 13, and most measures will be applied 15 months after the DSA comes into effect. (E-commerce News)