#Laogao E-commerce Newsletter#[E-commerce Evening News on October 12]

Evening consultation: Taobao will launch exclusive manual customer service for the elderly before Double 11 this year; Pinduoduo applies for trademarks such as "Pin Selection"; more than 30% of American consumers plan to enjoy early shopping on Amazon Prime members; JD.com discloses the patent for "information push method"; Douyin Group launches a new logo...

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E-commerce newsletter

1. Kuaishou E-commerce Home Appliances and Home Decoration Festival ended: a total of more than 550 million GMV

On October 12, Kuaishou E-commerce Home Appliances and Home Decoration Festival ended successfully with the National Day holiday, the Home Appliances and Home Decoration Festival has achieved a total GMV of over 550 million, an increase of 30% year-on-year. Merchants in vertical industries such as furniture, home furnishings, home textiles, and home appliances participating in the event have all achieved excellent results in major promotions. Merchants in the home textile industry achieved a GMV of over 270 million, and merchants in the home appliance industry achieved a GMV of 75% year-on-year. During the event, more than 60 core top anchors in the home digital industry released more than 160 videos, jointly conveying the theme of "Buy home appliances and home decoration, come and shop for Kuaishou". (E-commerce News)

2. Taobao will launch exclusive manual customer service for the elderly before Double 11 this year

According to October 12, in order to solve the problem of online shopping for the elderly, Taobao will launch exclusive manual customer service for the elderly before Double 11 this year, which can help users protect their rights, refund them on behalf of customers, etc. It is understood that before the start of Double 11 last year, Taobao APP had launched the "elder model" to help elderly people clear up the obstacles to online shopping. Older users can take photos at the medicine box to search for the same drug. Taobao APP will add medication tips such as the type of disease, usage and dosage targeted by the drug. Click the details page of the prompts to see relevant medication taboos to help users understand drug information. (CCTV Technology)

Internet news

3. Kuaishou applies for the "116 Xinyi Shopping" trademark

According to the news on October 12, Tianyancha App showed that on September 30, Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. applied to register 2 "Kuaishou 116 Xinyi Shopping" trademarks, with international classifications such as advertising sales and education and entertainment. The current trademark status is all under application. At the same time, the industrial belt has become an important focus and breakthrough point for the women's clothing industry in Kuaishou e-commerce this year. Kuaishou E-commerce Women's Clothing announced the holding of the "116 Women's Clothing Merchants Closed-Door Meeting" in clothing industry belts across the country, including Hangzhou, Guangzhou, Shenzhen, Linyi, Shijiazhuang, Changshu, Jiaxing, Harbin, Changchun, Anshan. (Tianyancha APP)

4.58.com was frozen in 44.4 million yuan of equity

According to news on October 12, Tianyan Check information shows that recently, Wuba Holdings Co., Ltd. added new equity freeze information. The person to be executed is Wuba.com Information Technology Co., Ltd., with the frozen equity amount of RMB 44.4 million. The freeze date is from October 11, 2022 to October 10, 2025. The execution court is the Chaoyang District People's Court of Beijing. Public information shows that Wuba Holdings Co., Ltd. was established in December 2015 with a registered capital of RMB 50 million. The legal representative is Yao Jinbo. The business scope includes engaging in mobile Internet industry investment and asset management with its own assets, and is wholly owned by Wuba.com Information Technology Co., Ltd. (Tianyancha APP)

5. JD.com discloses the patent for "information push method"

According to the news on October 12, Tianyan Check data showed that JD's affiliated company Beijing JD Century Trading Co., Ltd. recently released a patent for "an information push method, device, electronic device and computer-readable medium". This will enable the personalized needs of different e-commerce platforms to not have an impact on other e-commerce platforms, and realize personalized display for each platform. (Tianyancha APP)

6. TikTok Group launches new LOGO

According to October 12, Douyin Group has launched a new logo, and Douyin Group’s account avatars on its Douyin and WeChat public accounts have been replaced. In May this year, the website of the Hong Kong Company Registration Office showed that ByteDance (Hong Kong) Co., Ltd. has been renamed Douyin Group (Hong Kong) Co., Ltd., and the effective date is May 6, 2022. At the same time, several other companies under ByteDance have also been renamed "Tik Tok". At present, ByteDance Co., Ltd. has been renamed Douyin Co., Ltd. According to the National Enterprise Credit Information Disclosure System, Beijing ByteDance Technology Co., Ltd. has been renamed Beijing Douyin Information Service Co., Ltd. (Sina Technology)

7. Pinduoduo applies for "Pin Selection" and other trademarks

According to the news on October 12, Qichacha APP showed that recently, Pinduoduo's affiliated company Shanghai Xunmeng Information Technology Co., Ltd. applied to register multiple trademarks of "Pinzhenxuan", "Pinzhenxuan", "Duoduo Xiaoyun" and "Downhole Circle". The international classification is designed and research, social law, etc., and the current trademark status is under registration application. Information shows that Shanghai Xunmeng Information Technology Co., Ltd. was established on January 9, 2014 with a registered capital of RMB 10 million. The legal representative is Zhu Jianchong. Its business scope includes: technology development, technology transfer, technical consultation, technical services, network engineering, computer system integration, etc. in the fields of network technology and computer software and hardware. (Qichacha APP)

Cross-border newsletter

8. Shopee Chile and Colombia sites will launch free shipping projects

On October 12, Shopee recently issued a notice on the free shipping project to be launched in Chile and Colombia sites. The shop rules for free shipping projects in Colombia site are as follows: buyers can obtain 3 free shipping coupons on the platform every month; buyers can get free shipping fees if orders in the same store exceed 20,000COP, and the maximum free shipping subsidy is 12,000COP; products participating in free shipping projects will have an exclusive free shipping logo at the front desk. (Official shrimp skin)

9. The operation process of creating shipments by Amazon will be updated on October 16

On October 12, Amazon Global Store announced that the "Send to Amazon" function of the "Send to Amazon" for the creation of shipments by Amazon will be fully updated, and the comprehensive update of this operation process will be postponed to October 16. Starting from October 16, 2022, Send to Amazon will completely replace the previous shipment creation operation process at various sites around the world. Starting from November 30, the old version of the process interface will be closed. (Opening a store on Amazon worldwide)

10. More than 30% of American consumers plan to enjoy early days shopping on Amazon Prime members

According to a report by Numerator, more than 30% of American consumers plan to shop early on Amazon Prime members, more than the Prime Day held in July this year. It is predicted that as inflation continues to rise and consumers shop early, the average spending of American households will exceed $200 during Prime membership early days. In addition, another important trend is that American consumers will buy candy and decorations during the "Prime Membership Early Day" to welcome the upcoming Halloween. (E-commerce News)