#Laogao E-commerce Newsletter# [October 12 E-commerce Morning Newsletter]

Morning information: "Taobao product evaluation sales volume special calculation logic description" has been changed; Oriental Selection plans to launch a special live broadcast in Zhejiang Province on "Double 12" without pit fees; Kuaishou's adjustment of the "Extreme Consumer Protection" rule will take effect on October 18; SHEIN becomes the fastest-growing e-commerce platform in France; TikTok Shop first launched cash on delivery function in Southeast Asia...

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E-commerce newsletter

1. Changes to "Taobao Product Evaluation Sales Logic Explanation"

According to October 11th, today, Taobao platform issued a change notice on the "Taobao product evaluation and special calculation logic explanation". It is reported that the main changes to this rule are: new transfers from the first-level categories "adult supplies/sex toys" and "family planning supplies", and sales have been cleared in the past 30 days. The change of the rules will be announced on October 11, 2022 and will officially take effect on October 18, 2022. (Webmaster's Home)

2. Oriental Selection plans to launch a special live broadcast in Zhejiang Province on "Double 12" without pit fees

On October 11, the Zhejiang Provincial Department of Commerce recently issued a notice on soliciting goods to the whole province. The notice mentioned that Oriental Selection plans to go to Zhejiang to hold a special live broadcast event during the "Double 12" period, and Oriental Selection will not charge merchants for pit fees. There is no pit fee for this event, and the product commission ratio ranges from 15% to 20%, and each product is discussed. The recommended list will be summarized by each municipal bureau and submitted before October 18. (E-commerce News)

3. During the National Day, the GMV growth rate of Chinese down jacket brands such as Bosideng exceeded 100%.

On October 11, Zhejiang Securities recently released a research report saying that during the National Day holiday, the GMV growth rate of Tmall flagship stores such as Bosideng, Xue Zhongfei and Ya Yaya all exceeded 100%, and Canada Goose, which has higher pricing, also increased by nearly 20%. Even Moncler, which was launched on Tmall on October 9, had more than 200 yuan down jackets sold in some 10,000 yuan. According to statistics from the China Clothing Association, the market size of my country's down jackets was around 120.9 billion yuan in 2019, and is expected to reach 162.2 billion yuan in 2022. During the Tmall "Double 11" period every year, down jackets are one of the categories with the highest search volume and sales. (E-commerce News)

4. Kuaishou’s adjustment of the “Extreme Consumer Protection” rule will take effect on October 18

According to October 11th, Kuaishou today issued an announcement on the adjustment of the "Extreme Consumer Protection" rule. The announcement stated that in order to improve the service level and business quality of merchants/carrying experts and create a better shopping experience for consumers, the "Kuaishou Store After-sales Service Management Rules" and "Kuaishou Store Merchant Customer Service Management Rules" have been revised. The revised "Kuaishou Store After-sales Service Management Rules" adds a new service requirement. If consumers experience extreme situations such as quality problems or service violations during shopping, the platform has the right to directly deal with the order based on the consumer's historical transactions and integrity, as well as the product or merchant historical data. The disposal includes only refunds and return refunds, and the refund compensation is deducted from the merchant's fund account (payment/guarantee) (this rule only applies to orders with sub-order amount ≤200 yuan). The "Kuaishou Store Merchant Customer Service Management Rules" adds an after-sales service requirement. If there are extreme situations such as quality problems or service violations during shopping, the platform has the right to directly deal with the order based on the consumer's historical transactions and integrity, as well as the product or merchant historical data. The disposal includes refunds only and refunds, and the refund compensation is deducted from the merchant's fund account (payment/guarantee) (this rule only applies to orders with sub-order amount ≤200 yuan). (Webmaster's Home)

Internet news

5. Shanghai: E-commerce is prohibited during Double Eleven, and the management of live broadcast promotion behavior is strengthened.

On October 11, today, the Shanghai Municipal Market Supervision Administration issued the "Compliance Guidelines for the "Double Eleven" Online Centralized Promotion", which put forward eight compliance requirements to e-commerce companies. Strengthen the management of live broadcast promotions, and focus on regulating live broadcast chaos such as fake popularity, fake discounts, and fake products. In addition, it is not allowed to force merchants to settle in "choose one of two". No false promotional activities such as "virtual winning" and "internal winning" shall be allowed. False sales shall not be increased through unfair competition violations such as false transactions, orders, and false evaluations. (E-commerce News)

6. Debang Express: Develop a series of response strategies for Double 11 to solve merchant delivery problems

According to October 12, in response to the possible delivery problems on Double 11, Debang Express has formulated a series of response strategies to help major merchants and consumers solve delivery problems. Specifically, in terms of transportation capacity, Debang Express has allocated nearly 300,000 vehicles to carry out pre-maintenance and maintenance and review of vehicles to ensure vehicle attendance during peak hours, and set vehicle attendance targets to improve vehicle utilization through rolling departure and night transfer. At the same time, Debang Express has accelerated the overall delivery network, reducing the timeliness loss in the transit link through direct delivery and outlet diversion, and using online car-hailing and flexible integration of provincial and regional resources to improve the overall timeliness, so as to achieve timely collection, transfer and delivery during the promotion period. At the same time, Debang Express has accelerated the overall delivery network, reducing the timeliness loss in the transit link through direct delivery and outlet diversion, and using online car-hailing and flexible integration of provincial and regional resources to improve the overall timeliness, so as to achieve timely collection, transfer and delivery during the promotion period. (E-commerce News)

Cross-border information

7. SHEIN becomes the fastest-growing e-commerce platform in France

According to the latest ranking of French e-commerce platforms in the second quarter of 2022, according to the latest release. Among the top 20 e-commerce platforms with the largest number of visits, SHEIN has become the fastest-growing website, jumping 5 places from last year and currently ranks 12th. Currently, SHEIN attracts more than 10.4 million independent visitors in France every month, equivalent to 16% of France's population. (Seller's Home Morning News)

8. TikTok Shop first launches cash on delivery feature in Southeast Asia

On October 11, TikTok Shop's cross-border e-commerce business is aimed at all cross-border sellers, and launches the COD (Cash on Delivery) function in four countries: Thailand, Vietnam, Malaysia and the Philippines. After the COD function is launched, the platform will provide Southeast Asian users with more convenient payment and delivery methods, helping cross-border sellers to achieve multiple growth in sales. (Yibang Power)

9. eBay advanced promotional advertising launches quick settings function

On October 11, eBay recently announced the launch of a quick setup feature for advanced promotional advertising, helping sellers create ads faster during the busy year-end peak season. Specifically, the operation process of the "Quick Settings" function: First, select to create a new advanced promotional listing on the Advertising dashboard in the Seller Center; name the campaign, select the ad budget and set the ad start and end dates; then select Quick Settings and add the selected Listing to the ad. eBay will take care of the rest of the setup, including listing into ad groups and automatically selecting recommended keywords, keyword matching types, and bids. (E-commerce News)

10. Shopee activates Muslim one-stop platform Shopee Barokah

On October 11, Shopee recently activated Shopee Barokah with a new look and set up new features in it. After activate Shopee Barokah, it will be more convenient for consumers to search for halal products. Halal products have a special search bar, including but not limited to fashion products, worship equipment, food, books, Hajj equipment, and beauty products. As of October 8, there are tens of thousands of selected products in this column. Shopee Barokah also provides a prayer schedule and a digital Quran to support Muslim worship. (E-commerce News)