How to go from selling goods online to building a brand VII

　　I have been thinking about these two sentences recently. I have learned in elementary school. If you study without thinking, you will be confused. If you think without thinking, you will be in danger. What does it mean to study without thinking? I don’t know how to explain this. I just translate it. Just study without thinking, and you will become an idiot. You will listen to what others say, do what others post, and buy whatever others push. If you only think about it every day and don’t study, then each of us is a frog at the bottom of the well, and our wellhead is getting smaller and smaller, and we live in ourselves every day. In the small circle, he couldn't move in the end, just like Ying Gu in The Legend of the Condor He studied that thing himself and thought it was amazing. As a result, Huang Rong had a mantra when he came to him, which was to think without learning. Then there were two ways to improve his brand positioning. One was to think by yourself, and the other was to communicate. Thinking was to think. Martial arts masters all created their own martial arts, and the losers all went to grab it. If he grabbed the Nine Yin scriptures, he would not become the world's number one. He felt that he had nothing to do, so he snatched it as a fun.

　　Regarding the competition, yes, experts must be involved in the competition in Huashan Sword Competition. So who do we want to discuss with, our friends, customers added on WeChat, my peers, and products with the same direct parking space, and there is another thing that must be paid attention to, that is, the price range recommended by Taobao and the mainstream price range. Everyone should pay attention to this. If you sell the category, you can search for this term. If you look at the price in the tofu block, you can do things in this range. The tofu blocks are up to 100, and then you will definitely not be able to rank 50. This is Taobao’s new rule this year. How can we study the rules of Taobao, you can read Jack Ma’s speech and the speech of the Tmall president. Their speech represents the direction of Taobao’s development. He said that we should improve quality, so what will we do this year? This year we will pay for the average customer price. He said that you will find that in the next two months you search for keywords in your category. If you search for the contact group, the key price of the contact group has increased by 50%. Therefore, the speeches of these big shots are not only for the outside world, but also for internal employees. What they say determines how Taobao develops, we must pay attention to development trends in a timely manner.

　　We can get first-hand information from Lao Gao, and we can also discover this dynamic in time from the market. Where should the brand positioning be set? There is a triangle I created by myself, which is relatively simple. It is composed of three parts, one is the brand, one is customer service, and the other is the customer. What you see may be only six words and three lines, but what I see is a pyramid that keeps running. The brand positioning should be set in the customer's heart. Everyone knows that, in the heart of the customer, this sentence is simple, but how to set in the heart of the customer. If you want to pursue A, you must have B. If you want to build a brand, you must have the ability to build a brand. It does not mean that just saying that you want to make money every day, money can come. This mood is commendable, but we must have the ability to make money and build a brand. Xiaozhu asked his mother, where is happiness? Mom said, happiness is like your tail. If you keep moving forward, happiness will follow you. When we want to pursue something, we must think more about this story. Sometimes we can’t chase something and can’t get something. We will move forward and take more steps to master this skill, and then happiness will come naturally.

　　How to position the product? We just said that positioning must be set in the heart of customers. Then we need to know what customers are thinking. Now many of us don’t know what customers are thinking, so we just turn around and remember what we think. Each of us is a consumer. Remember what we think, and then think about why we buy this thing. Should I buy the cheapest one in yuan or choose the most expensive one. Here we mention the creation of the first place in the occupation category. Are there so many categories for everyone to occupy. For example, it is not easy to occupy the first place in the category of dresses, so it should not be easy, right? How to occupy high-end Chinese style chiffon dresses? Only your family specializes in this, is it relatively easier? If you innovate a little more, you will have different prices from different styles.

　　Open all the people and preferences. Whether you list a table or you are born with this thing, you divide it and split it, and then you create a category. After you have been doing it for half a year or a year, you are the first in this category. Will you search for dresses and find your Chinese style dress? Yes, will you search for your chiffon dress? Yes, will you search for silk dresses? Then what will happen at this time? At this time, your second or first batch of brands Users have gradually established it. Now Siwuxie is making a bracelet for fortune beads, because there was no such category before, which means that I created the category of gold fortune beads. Then I said that Siwuxie’s gold fortune beads are the number one brand of Chinese style jewelry, and the number one brand of sales. There is no problem with this. Many people who like to ask questions will ask. At this time, a big brand competes with you will die miserably. Everything you do is in vain. In fact, we are welcome.

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