#Laogao E-commerce Newsletter#[October 9 E-commerce Evening News Brief]

Evening information: Tmall adjusts the description of the reasons for refunds in some scenarios in the transaction limitation regulations; Kuaishou store will encrypt consumer privacy information on October 12; former Alibaba executive Jing Jie serves as CEO of Lee Kum Kee Sauce Group; AliExpress announced that it will provide freight subsidies for newly-entered preferred goods in Russia; Shopee adjusts the freight fees of Taiwan's Lairfu shipping channel buyers...

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E-commerce newsletter

1. Taobao Live Releases 2022 Home Decoration and Home Furnishing Industry Trend Report

On October 9, Taobao Live ON MAP and Diantao APP recently released the "Trend Report on Home Decoration and Home Furnishing Industry in Taobao Live", which uses the form of a live room home decoration and home furnishing category consumption report to gain insight into the home decoration and home furnishing consumption situation of live broadcast users and show the new consumption trends of home decoration and home furnishing categories in 2022. Data shows that during the "Home Inspiration New Trends Home Decoration" event, the store broadcast transactions in the home decoration and home furnishing industry increased by 48% year-on-year in 2022, and the number of broadcast accounts increased by 27.8% year-on-year. Changes in shopping preferences and decision-making factors of Gen Z people have also brought great changes to the home decoration and home furnishing industry. (E-commerce News)

2. Description of the reasons for refunds in some scenarios in Tmall's adjustment of transaction limitation regulations

According to October 9, Tmall platform recently issued an announcement on adjusting the description of the reasons for refunds in some scenarios in the "Tmall Trading Status Limitation Regulations". The announcement stated that in order to make consumers' refund experience on Tmall platform more in line with the real situational expression, the platform replaced the refund reason "seven-day no-reason return and exchange" with subjective expression of "dislike", so the relevant rules for the statement of this reason will be updated simultaneously. Tmall plans to change the "Tmall transaction time limit regulations". This rule will be announced on October 8, 2022 and will take effect on October 15, 2022. (E-commerce News)

3. Kuaishou Store will encrypt consumer privacy information on October 12

On October 9, Kuaishou E-commerce recently announced that in order to ensure the security of data of consumers and merchants, it responds to relevant laws and regulations on national privacy protection. Kuaishou Store will officially upgrade its encryption of consumer privacy information on October 12. It is worth mentioning that Kuaishou’s official recently issued the “Announcement on Punishment of Kuaishou on Combating Illegal Health Science Popularization Content (Eighth Issue)”. The announcement pointed out that the platform has verified illegal accounts through technical means and manual review, and has imposed penalties on relevant accounts based on the violation, such as stream limit, video removal, and video inappropriate disclosure. (E-commerce News)

4. TikTok launches the "Heart-watching Season" event

On October 9, Douyin Life Service recently announced that the 2022 World Cup is approaching. The platform will launch a seasonal event for the heart-watching event, joining thousands of merchants across the country to cover all categories of life services such as catering, hotel, tourism, and entertainment. It will use multi-matrix gameplay, high-quality resource exposure, and marketing resources to jointly create a super node for life consumption. The investment period for this event will last until October 25, 2022, October 26-November 20 is the warm-up period for the event, and November 21-December 18 is the outbreak period for the event. Merchants participating in the event must cooperate with experts to come to the store to shoot and cooperate with offline material decoration. (E-commerce News)

Internet news

5. Youzan optimizes the product commission display of distribution staff

According to news on October 9, Youzan released a message today that due to feedback from merchants, there are inconsistent display logic and deviation in the amount of the product commissions displayed on the distributor, resulting in frequent consultations by distributors; products with multiple specifications and different commissions cannot display the commission range, which is not friendly to distributors. The platform has made some optimizations to this. The online content is optimized for product commission display, and the unified display is: "Maximum earning X yuan", X is the actual maximum commission for the product; for products with multiple specifications and different commissions, the commission range will be displayed. The applicable store types are WeChat Mall e-commerce version, WeChat Mall store version, Youzan Chain, and Youzan Education. (E-commerce News)

6. Former Alibaba executive Jing Jie serves as CEO of Lee Kum Kee Sauce Group

On October 9, Lee Kum Kee recently announced the appointment of the new CEO of Lee Kum Kee Sauce Group. Former Alibaba executive Jing Jie took over as Lee Kum Kee CEO, effective from October 10, 2022. Lee Kum Kee said that Jingjie will bring Lee Kum Kee rich experience from the digital and Internet technology industries and many food and fast-moving consumer goods companies, and will continue to lead Lee Kum Kee's business transformation and promote innovative, digital and customer-centric measures. (E-commerce News)

Cross-border newsletter

7. AliExpress announced that it will provide freight subsidies for new preferred goods in Russia

On October 9, Liu Wei, the general manager of AliExpress National Station, said at the 2022 Domestic Products Summit that AliExpress will increase investment in the Russian market and optimize various basic capabilities. At the same time, AliExpress will provide freight subsidies for newly entered preferred warehouses. In addition, this year, AliExpress will continue to promote the construction of Russia's overseas warehouse business, including tail delivery optimization, and other logistics experiences like localized e-commerce. In terms of merchants, AliExpress will also optimize the supply structure, provide key support for the two types of merchants, and encourage merchants to stock up more light and small items in advance. (E-commerce News)

8. Dunhuang Online Russian Standard Special Line (Public)-IML Channel

According to October 9, Dunhuang.com today issued a notice on the launch of the Russian Standard Line-IML. The announcement shows that the Russian standard dedicated line (Public)-IML channel reference transportation time (natural day) is 25-60 days, and the weight limit is 0-200kg. In terms of billing methods, the lifting is billed at 100G, 0.1-2KG is carried at 0.1KG, 2-10KG is carried at 0.5KG, and above 10KG is carried at 1KG. The actual weight of the package is calculated by the larger one. (E-commerce News)

9. Newegg, the US e-commerce platform, launches its first influencer program, Newegg Creator

On October 9th, the American technology electronics e-commerce platform Newegg recently announced the launch of its first official influencer plan, Newegg Creator, aims to collaborate with video content creators. After receiving a creator application, Newegg will review each creator’s content and followers to determine if they can collaborate. Creators who join the Newegg Creator program will be eligible for commissions while presenting Newegg’s participating audiences on popular social media platforms, and creators will also receive exclusive opportunities to participate in a future New Egg event. (E-commerce News)

10. Shopee adjusts the shipping fee of Taiwan's Lairfu shipping channel buyer

On October 9th, Shopee recently issued an announcement saying that it encourages buyers to place orders during the big sale period to further increase sellers' sales. Buyers who use the Lairfu channel in Taiwan will enjoy free shipping policy on the big sale date in October. Specifically, on all major promotion days in October, buyers using this channel pay 0TWD, while buyers using this channel pay 10TWD on non-largest promotion days. The first major promotion day in October will start on October 8. It is worth noting that HKCB sellers and stores participating in Light rate table cannot use Lairfu Shipping for the time being, and other sellers can use it. (E-commerce News)