#Laogao E-commerce Newsletter#[E-commerce Evening News on September 27]

Evening information: 1688 platform upgrades the new lighthouse assessment system: cancels the absolute value requirement for orders; Kuaishou e-commerce launches the "Preferred Crab Worry" special event; Oriental selects to apply for multiple coffee trademarks such as "Spring Brew" and "Flower Smile"; SHEIN will accelerate the promotion of sustainable packaging plans; AliExpress and Announcement jointly provide 30-day interest-free loans: alleviate the financial pressure of sellers...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 1688 platform upgrades the new lighthouse assessment system: cancel the absolute value requirement for orders

On September 27, the 1688 platform released an announcement on the upgrade of the 1688 new lighthouse assessment system today. The announcement stated that the 1688 new lighthouse assessment system is a set of full-link service experience evaluation and diagnosis standards established by the 1688 platform to help merchants grow their service capabilities. Chengxintong merchants will be upgraded to the latest new lighthouse assessment system from October 2022. The announcement shows that the main upgrade content is as follows: the overall upgrade of the star rating standards and indicator weight ratio, cancel the absolute value requirements for order count, and introduce L-level indicators; add 2 new assessment indicators, optimize 4 assessment indicators, further upgrade logistics service requirements, and improve consumer experience; the service report page will be fully upgraded, the page will be simpler, and the upgrade strategy will be more direct; the star logic of the update of the Wangpu, search, and product details pages will be changed from every half month to every day. (E-commerce News)

2. Tmall Supermarket puts "caring insurance" on Yangcheng Lake hairy crabs

September 27th news, recently, Yangcheng Lake hairy crabs were caught, and Tmall Supermarket’s own brand "Meow Full Score" is being broadcast live. They put "care insurance" on 64,000 hairy crabs that have just been freshly released. If consumers buy hairy crabs less than 2, Tmall Supermarket promises to refund the full amount of 1 gram less and compensate 1,000 yuan. In addition to taking "health care insurance" for hairy crabs, this year Tmall Supermarket is also opening direct delivery places and setting up warehouses by Yangcheng Lake to ensure that hairy crabs are "from youthful to popularity" as fast as 24 hours. (E-commerce News)

3. Kuaishou e-commerce launches the "Preferred Crab Worry-free" special event

Previously, Kuaishou e-commerce trust shopping service introduced a guarantee for fresh products that are broken and refundable. This time, Crab Wuyou is another guarantee upgrade for fresh products. "Crab Wuyou is a new direction we have added to trust shopping this year. We hope to continuously upgrade and iterate trust services to provide consumers with ultimate guarantee services, and make trust a more specific service that everyone can experience." (E-commerce News)

4. Suning.com launches 100 million yuan in consumption promotion subsidies during the National Day holiday

At the same time, for the county and township primary markets, Suning.com will also rely on more than 11,000 retail cloud stores across the country to deeply integrate home appliance and home furnishing brands such as Midea, Haier, and Zhihuashi to comprehensively improve the vitality and supply level of "home consumption" in the sinking market through customized product launches, national event tours, home furnishing joint activities, and home appliances and home furnishing purchases. (E-commerce News)

Internet news

5. Where to go: Domestic air tickets rose by 13% during the National Day holiday compared with the Mid-Autumn Festival

According to the news on September 27, data from Qunar platform shows that since the Mid-Autumn Festival, domestic route bookings have increased day by day during the National Day, with a significant increase. Air ticket bookings on September 25 increased by 10 times compared to two weeks ago. As demand increases, the average payment price of air tickets has also risen steadily. On Qunar platform, the average payment price for domestic air tickets during the National Day holiday in 2022 was 666 yuan, an increase of 13% compared with the Mid-Autumn Festival. However, air ticket prices fell by 14% year-on-year compared with the National Day holiday in 2021. (36kr)

6. Oriental Selection Apply for "Spring Brewing" and "Flower Smile" and other coffee trademarks

It is reported that Oriental Selection has previously launched self-operated coffee, with "Spring Brewing" and "Flower Meixiao" being the names of coffees from different origins. According to public information from Tianyan Check, Shijian Technology (Beijing) Co., Ltd. was established on August 20, 2020 with a registered capital of RMB 398.7 million, and the legal representative is Wang Peiqiang. It is worth noting that Wang Peiqiang is one of the directors of Shenzhou Youche Co., Ltd. (E-commerce News)

Cross-border newsletter

7. Shopee Thailand plans to lay off 10% of its employees

On September 27, media reported that Shopee Thailand recently announced a new restructuring plan at a city hall meeting. Management announced that it will try to streamline the company and increase operational efficiency to make Shopee more flexible and able to achieve long-term growth. Shopee's board of directors said at a city hall meeting that it plans to conduct a new round of layoffs in Thai companies, with the layoffs not exceeding 10%, which is expected to affect about 100 employees. (E-commerce News)

8. SHEIN will accelerate the promotion of sustainable packaging plans

September 27th news: SHEIN, a global online retailer of fashion and lifestyle, is advancing plans to reduce the use of native plastics throughout the operation and speeding up the adoption of more sustainable packaging solutions. SHEIN is increasing the use of recyclable ingredients in plastic bags while continuing to explore plastic-free alternatives. According to reports, as part of the packaging improvement action, in August 2022, all packages sent to EU countries and the UK were recycled plastic express bags. This express bag contains 50% recycled PE plastic and is produced by a waste recycling process. By the end of this year, SHEIN's move is expected to save more than 319 tons of native plastic. (E-commerce News)

9. AliExpress and Announcement provide 30-day interest-free loans: alleviate the financial pressure of sellers

On September 27, AliExpress announced that it will work with its partner Ant Merchant Bank to provide sellers with interest-free loans for 30 days. AliExpress sellers can receive it with one click. Just open Alipay, search for "Online Merchant Loan" and click "Welfare" to see the corresponding rights. It is reported that Ant Commercial Bank will invite merchants who meet the requirements according to the specific circumstances. Please pay attention to the AliExpress backend website message and check the credit limit. It is particularly worth noting that the rights seller can apply for the quota in the name of AliExpress store or in the name of an individual, and the two quotas can be used in the name of a superimposed manner. This year's overseas Double Eleven will be accompanied by multiple hot spots such as Black Friday and the World Cup. The industry generally expects that overseas markets will usher in business opportunities. This round of 30-day interest-free loans can alleviate the financial pressure of cross-border sellers and better prepare for overseas Double Eleven. (Yibang Power)

10. eBay: Korean artists have the highest search volume for keywords related to "KPOP"

According to September 27, in July this year, the popularity of Korean wave peripheral products (KPOPs) on the eBay platform soared, and sales of related products including celebrity films, albums, photos and albums continued to rise. According to the search rankings for collection categories of eBay platform in July, 4 of the top 10 keywords are related to KPOP. (Seller's Home)