Jack Ma’s Taobao unmanned supermarket is here. Alibaba's long-experimented "unmanned supermarket" officially debuted to the public, and the official call it "Taobao membership store".
Since Amazon Go ignited the unmanned retail fire at the end of last year, the "hot" of unmanned convenience stores in 2017 has spread to China, becoming a small trend for VCs to pay attention to.
After the convenience peak, the period when the click-through rate of unmanned supermarkets soared was concentrated in June and July this year.
Coincidentally, in addition to traditional enterprises, there are offline entities, especially chain convenience stores, which also set off a wave of unmanned retail.
On July 8, at the second Taobao Creation Festival, Alibaba's long-experimented "unmanned convenience store" officially debuted to the public, and the official call it "Taobao membership store". Since Jack Ma proposed the concept of "new retail", Alibaba has always hoped to change the traditional retail industry through the integration of online and offline methods. Unmanned supermarkets are the first product to truly implement.
According to the usage instructions before entering the door, users need to open Taobao on their mobile phone and scan the QR code. This is equivalent to an entry ticket, binding your Taobao ID with the facial recognition information when entering the gate. The user must be able to be recognized. If it is a coherent walking ID, this is the prerequisite for unmanned supermarkets to provide users with personalized services.
According to Alipay, the current identity error recognition rate is 0.02%, and the product error recognition rate is 0.1%. At present, the industry needs to optimize and improve its recognition accuracy. In terms of personal identification, it is still difficult to identify if the user wears sunglasses, masks, and hats at the same time; the product is tightly covered by the body.
Whether it is Amazon Go, which has been experimenting for more than a year, or the MINI unmanned supermarket that only allows one person to enter and exit, there is no commercial schedule yet, Alibaba 's " unmanned supermarket " is still a product under experimentation.
Alibaba's head Ying Hong said that in the future, under the premise that technology and costs are controllable, this set of technologies will also carry out more authorized cooperation around them, and will have extremely high replicability and expansion capabilities in the commercial field. The product "does the Internet of Things payment solution behind unmanned supermarkets, and opens and empowers this solution to offline physical stores."
Taobao unmanned supermarkets rely on technology on one hand and quality on the other. If both aspects can be in place, I believe it will bring convenience to the public and save manpower and material resources.
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