Has been blocked 4 times a night! What exactly is LeTV missing when it has "fallen" in 14 live broadcasts, which sells 20,000 yuan?

LeTV, which lives with "The Legend of Zhen Huan", started live broadcasts recently.

Employees from all departments of LeTV came together, and even HR himself "came" live broadcasts.

Only one TV was sold in a week of live broadcast, and all the staff fell ill due to this...    

Even a live broadcast room was blocked by Douyin four times in one night because it involved banned words.

LeTV, which has no live broadcast framework and skills and speech are far from enough.

The final results are far from the brand's strength - 14 live broadcasts in 30 days and 20,000 yuan of goods sold...

This achievement is far from the goal of "becoming the next New Oriental".

It is understood that the live broadcast sales of Oriental Selection Live Room in the past 30 days were 665 million yuan, which shows how big the gap between the two is.

In LeTV, we can see that brand awareness alone cannot be equated with GMV.

Creating a successful live broadcast room requires a complete live broadcast framework, namely, live broadcast sales scripts.

If you don’t plan your live broadcast in advance, you will inevitably be in a hurry when you practice it.

It was like when he was on the battlefield, the commander didn't even have a simple set of tactics and could only "send his head" in vain.

Live script template construction

Generally speaking, live scripts are divided into entire scripts and single-product scripts.

Single product scripts are detailed introductions to the product, such as brand, selling points, benefits, etc.

The whole script is the outline of the entire live broadcast, controlling the process rhythm of the live broadcast room.

We can understand it as the difference between tactics and strategy. The whole script is the general policy of this live broadcast room, and the single-product script is the executor.

The common point between them is that they will arrange various summary into each time node.

And expand.

for example

When to what time do you need to warm up?

What is the preheating technique?

What are the topics introduced?

What benefits need to be highlighted?

Including retention, interaction, introduction, forced orders, transactions and other words

Guide fans to forward the live broadcast room, like, grab benefits, place orders, etc.

It is the meaning of live broadcast scripts to avoid mistakes in live broadcasts and increase the conversion rate as much as possible.

With these links, a mature live streaming script is released.

However, this is also a headache for many businesses - they don’t know where to start.

Scan the code to get it for free at the end of the article

No need to worry too much. At the end of the article, the editor has collected 12 well-known e-commerce live script templates, which can be used as soon as possible and just fill in according to the table parameters.

However, before, merchants had to consider these core issues before preparing live streaming scripts:

Set live broadcast themes and goals. The theme covers live broadcast scenarios, product categories and selling points, and the goals are number of viewing broadcasts, increase fans, overall sales, single product sales, etc.;

Develop activity strategies. What needs to be done at each time node, such as displaying products in hot field, then seeing the number of benefits, and lottery draws at the same time;

Determine the broadcast duration. The live broadcast duration is generally about 2-6 three hours based on objective factors such as the theme of the event and the quantity of products.

In addition, we must understand that live streaming scripts are generally for anchors and operators to watch.

Therefore, the entire script should be controlled or accounted for a large proportion of the entire script, and the single-product script is written by the anchor or dominated by the majority.

The operation is responsible for controlling the overall situation, and the anchor is responsible for shooting out the "ammunition" provided by the rear.

When creating scripts, it is not necessary to be original. Many live broadcast rooms start by imitating peers.

Only by drawing on their scripts, rhetoric, operation rhythm, and optimizing according to the situation of their own live broadcast room will our own characteristics be born.

For example, the details of this live streaming are the same as Tips:

According to this type of template, plus the 12 sets of live streaming scripts for well-known e-commerce brands prepared by the editor, including the DW mentioned above, there are brands such as Supor, Helena, Hennessy, Pandora, and Nestlé.

Merchants only need to operate these sets skillfully to form a set of live broadcast scripts that belong to the merchant, and they no longer have to worry about major mistakes during live broadcasts.

If you want resources, you can scan the QR code below to receive the full version of the content for free!