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What skills do excellent Taobao customer service need?

2019-05-14

  In Taobao e-commerce operation, customer service is a must-have in the process. It is not difficult for us to find that excellent customer service can always give people a comfortable conversation, and compared with novice customer service, the transaction volume of the store will also be greatly improved. So what qualities and skills does Taobao customer service have to become excellent customer service?

  If we want to be a qualified Taobao store customer service staff, we still need a lot of things to do. Why do store operations require excellent customer service? Because these will determine customer conversion, store traffic and other factors.

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  Excellent Taobao customer service needs to learn the following skills:

  1. 6 "No" can't be said

  As Taobao customer service, you cannot say "no" casually, as this will bring a very bad experience to buyers. There are 6 "no" among them, and everyone must avoid:

  1) Don’t say words with the word “no”, etc.;

  2) Don’t reply only one word;

  3) Do not reject customers directly;

  4) Do not use shortcut language to reply frequently;

  5) Do not interrupt customers;

  6) Do not notify customers of any accidents in a timely manner.

  2. Denied that customers cannot be directly

  When customer service communicates with customers, it is inevitable to encounter some arrogant customers, which is easy to have disputes, but you must remember not to scold customers, which is a behavior that the platform does not allow. Then when communicating, you can express your negative meaning in a positive way. For example, praise the buyer's aesthetics and vision; if the customer does not speak, he must know how to find topics and solve the problem. Do not directly deny customers, so as to avoid causing bad effects to the store.

  3. Do not slander your colleagues at will

  In fact, for customers, they definitely want to know more about the product’s information and advantages, rather than knowing where the inferiority of this product is in other peers.

  When many customer service comes to inquire, they will bring other competitors’ treasures to compare with their own store’s treasures; Taobao customer service must not say words to slander the treasures of their peers. They should emphasize comparisons based on the advantages of their own babies to reflect the high quality and cost-effectiveness of the store and attract buyers to buy.

  Therefore, we must first have a rough understanding of the treasures of our own, find out the advantages of our own treasures, and give customers a response answer, so that customers can truly realize that the product is indeed worth the money, so that they can increase the opportunity for transactions and naturally promote the sales of the store.

  In fact, customer service can be said to be a representative of the store’s image, and the essence of Taobao customer service is chatting. In order to increase the transaction rate, customer service needs to be able to reply to customer questions online at any time, so that customers can understand the required content in a timely manner and provide customers with more shopping suggestions, thereby facilitating transactions. Therefore, the existence of customer service plays a crucial role in an online store.


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