#Laogao E-commerce Newsletter# [E-commerce Morning News on September 27]

Morning News: Taobao and Tmall Double 11 released 12 merchant support measures; JD.com and Special Z jointly launched the "National Makeup New Chinese Style" beauty special session; a large number of sellers were suddenly scanned by Amazon; AliExpress added 5 major overseas warehouse service providers; Walmart upgraded its entry process, category commissions and seller rewards plan...

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E-commerce newsletter

1. Taobao and Tmall Double 11 release 12 merchant support measures

On September 26, Taobao officially announced that the registration for Tmall Double 11 merchants in 2022 was officially launched today. The discount for Tmall Double 11 this year is 300-50 per cross-store per purchase. The pre-sale time for Double 11 is: 8 pm on October 24, the first wave of sale is: 8 pm on October 31 to 24 pm on November 3, and the second wave of sale is: 8 pm on November 10 to 24 pm on November 11. At the same time, Taobao and Tmall have released 12 merchant measures this year. In terms of traffic support, this year on Double 11, Taobao Live launched the "Double 11 Super Broadcast" incentive measure, providing cold-start traffic incentives to all kinds of merchants and experts who have started broadcasting. (E-commerce News)

2. Douyin releases 921 Good Things Festival data: Douyin Mall helps merchants increase sales by more than 3 times

On September 26, Douyin E-commerce recently released the "Douyin 921 Good Things Festival" data report, showing the sales trends of platform merchants and user consumption preferences during the event. Data shows that from September 9 to 21, the cumulative live broadcast time on the Douyin platform reached 33.76 million hours, the number of viewers in the live broadcast room reached 37 billion times, and the number of short videos hanging in shopping carts was 72.1 billion times. During the event, the platform focused on Douyin Mall, search, store window and other channels. The Douyin Mall scene drove sales to 333% year-on-year. Search scenarios and store window scenarios also promoted sales growth, with year-on-year growth rates of 141% and 120% respectively. (E-commerce News)

3. JD.com New Department Store and Special Z open the "National Makeup New Chinese Style" beauty special

On September 26, JD.com New Department Store today joined hands with Special Z to launch a special beauty special session of "National Makeup New Chinese Style". During the event, "New Chinese Youth" will enter the Special Game venue on the second floor of the homepage of JD APP, and you can buy all kinds of beauty products for skin care and makeup from new domestic brands such as Runbaiyan, Guyu, Liran, Juduo. At the same time, JD.com New Department Store has also jointly launched the "New Guomao Skin Care 6-piece set" brand joint experience package with six new domestic brands, including Xue Lingfei and Xi Muyuan, to fully meet the beauty consumption needs of "New Chinese-style youth". (E-commerce News)

Internet news

4. Bill Gates says he will spend all his money within 25 years

September 26th news, Bill Gates is developing a timetable for the Bill and Melinda Gates Foundation, and he is co-chairing the foundation with his ex-wife and billionaire Melinda French Gates. The news comes two months after Gates donated a record $20 billion to the foundation — one of the largest donations in philanthropy history, which Forbes reported in a July interview. 25 years later, Gates will be 91 and Melinda will be 83. This means that the next generation of charity billionaires will continue to work hard on the foundation’s work. (E-commerce News)

5. A large number of sellers were suddenly scanned by Amazon

According to news on September 27, Amazon seems to have started the scan operation again, and many sellers have received mails to ban the account. Some sellers said that they were blocked and they only bought new accounts for about 10 days, and they have been ordering, but they still have not escaped the law that Amazon will attack every peak season. (E-commerce News)

Cross-border information

6. From September, Alibaba International Station can be directly sold to Israel in compliance with EU law requirements.

On September 26, Alibaba International Station released instructions on the export of electrical products in compliance with EU standards today. The announcement stated that starting from September 1, 2022, the Israel Standards Association will allow products certified by the EU to enter Israel. The relevant importers must provide proof documents to the Israeli Ministry of Energy to declare that their products meet the EU import requirements. In this case, merchants do not need to pay the Israel Standards Association for testing, and the port inspection of related goods will be replaced by a surprise security inspection system conducted in the store. (E-commerce News)

7. AliExpress adds 5 new overseas warehouse service providers

On September 26, five major overseas warehouse service providers including Barn, Wanyitong, Qianxiang Box, Yibang and Qicheng officially signed a contract to become AliExpress's ecological warehouse partners. The two parties' systems are directly connected to provide merchants with automated overseas warehouse fulfillment services. After direct connection with the AliExpress system, merchants who prepare stocks in these service provider warehouses can quickly declare overseas warehouses and get the "X-day Delivery" logo; at the same time, the stocking is more flexible and free, and can realize multi-platform sales and independent negotiation of warehouse prices, etc. As long as the merchant completes the matching of his own goods and warehouse goods, after receiving the order, the AliExpress system will push it to the ecological warehouse system for delivery. After the shipment is completed, the information will be automatically backfilled to the AliExpress backend. In terms of inventory management, merchants can adjust their available inventory displayed in the front desk according to percentage, such as allocating the sales ratio of each platform, or appropriately increasing the quota. When the inventory of the commodity warehouse is zero, the system will simultaneously modify the available inventory of overseas warehouses to 0 to prevent merchants from being unable to fulfill their contracts. It is worth mentioning that at the recent domestic product overseas summit, AliExpress announced that it will hold a special World Cup event this year on Double Eleven overseas to help merchants achieve business growth with the help of hot spots. Currently, AliExpress Yiwu Youxuancang is preparing for the overseas Double Eleven World Cup special game. (Webmaster's Home)

8. Three channels including Dunhuang Online: American Standard Line (General)-HX

On September 26, Dunhuang.com issued a notice on the launch of the US Standard Line-HX, US Standard Line-HX, and British Standard Line-HX. None of these three channels have returned or re-issued services. The reference transportation time of the US Standard Special Line (General)-HX and US Standard Special Line-HX is 10-28 days, the weight is limited to 0-5KG, and the bubble coefficient is 8000; the reference transportation time of the UK Standard Special Line-HX is 7-28 days, the weight is limited to 0-19KG, and the bubble coefficient is 7000. (E-commerce News)

9. Walmart upgrade process, category commission and seller reward plan

On September 26, Walmart announced that it has upgraded its three major services, including the entry process, category commissions and seller rewards plan. In terms of entry process, American site sellers must meet the following conditions for entry: Chinese companies that operate legally and compliantly; have experience in cross-border e-commerce platforms; and have fast and reliable order fulfillment capabilities. Now sellers only need four steps to enter: submit an application → account creation; seller verification → account setting; product upload → account activation; function activation → logistics/advertising. In order to optimize the seller's residence experience, Walmart will also provide a residence manual guide + video teaching, as well as support for seller residence empowerment groups to answer questions online. (E-commerce News)

10. Amazon India launches “AmazeWIT Circles” technical training activity to local women

On September 26, Amazon India recently announced that it has launched the "AmazeWIT Circles" social event, aiming to provide educational opportunities for women and improve women's skills in technical positions. According to reports, the event was planned by lifelong software development engineers and driven by Amazon technology leaders, covering topics related to technology improvement and sustainable career development. Women participating in the event also have the opportunity to learn about Amazon culture and seek advice on skills from some Amazon lifelong female employees. (E-commerce News)