#Laogao E-commerce Newsletter#[E-commerce Evening News on September 22]

Evening News: JD Good Store logo will be newly upgraded to the "Five-Star Store" logo; Kuaishou Live launches new function "live broadcast hot spot list"; China's National Day is approaching Amazon reminds sellers to set their accounts to holiday mode; AliExpress announced the pace of overseas Double Eleven activities in 2022 to start investment on September 26; the number of downloads of Temu, a cross-border e-commerce platform in Pinduoduo exceeds Amazon in a single day...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD Good Store logo will be newly upgraded to the "Five-Star Store" logo

On September 22, JD.com Mai Merchant Center issued an announcement stating that the "JD.com Good Store" logo will be newly upgraded to the "five-star store" logo, highlighting the concept of "five-star". The new "Five-Star Store" will officially take effect on October 11. "Five-star store" can comprehensively show the merchant's performance in multiple dimensions such as store service, product quality, and business conditions. JD.com has also added two basic indicators: basic assessment and store star-level service factor ranking rate, helping merchants improve the reputation of "five-star stores". (E-commerce News)

2. Douyin e-commerce revised the "Commodity Brand Management Specifications" to add specific measures to deal with brand clearance

On September 22, the Douyin e-commerce operation team recently issued a notice stating that in order to protect consumer rights and regulate merchants' business behavior, the "Commodity Brand Management Specifications" is now revised. The rules come into effect on September 22, 2022. The core changes in this rule are, first, specific measures to deal with new brand clearance, including but not limited to: product ban, store clearance, store name/apse reset; second, after the brand is cleared due to the above circumstances, merchants are prohibited from entering the brand with clearance, and prohibiting the release of brand clearance. If the merchant continues to publish cleared brand products, the platform will once again take the above brand cleared treatment for them. (E-commerce News)

3. Kuaishou Live launches new function "live broadcast hot spot list"

On September 22, Kuaishou officially announced that Kuaishou Live has launched a new feature "live broadcast hot spot list", which brings together the topic list of popular live broadcasts and popular anchors. According to reports, if a user enters any live broadcast room and clicks on the "Hot List" in the upper left corner, it can display the current popular live broadcast topics and the top 10 list of Kuaishou live broadcast popularity. Kuaishou said that the more live broadcast second creation works the anchor himself has, the greater the chance of being on the list. (E-commerce News)

Internet news

4. Tuniu Travel Network released the "2022 National Day Tourism Consumption Trend Report"

On September 22, Tuniu Travel Network released the "2022 National Day Tourism Consumption Trend Report" today. Data shows that after the Mid-Autumn Festival holiday, the popularity of National Day tourism product bookings showed an increasing trend. As of September 21, Tuniu Travel Network's National Day group booking orders increased by 38% month-on-month last week. Judging from the specific data on the number of tourists, local and surrounding tourists are the dominant consumption of this year's National Day trip, with the proportion of tourists accounting for 64%. Tuniu Travel Network booking data shows that Shanghai, Nanjing, Guangzhou, Beijing, Hangzhou, Hefei, Changzhou, Wuhan, Zhuhai and Wuxi are on the list of the "Top 10 Popular Cities in the 2022 National Day Travel Tours". (E-commerce News)

5. Worth buying technology set up a adjusted business department

On September 22, the independent evaluation media "Autu" recently announced that it had joined the "Autui Technology Group". Currently, the division and introduction of the "Autui Technology" can be seen on the official website of "Autui Technology". Worth Buy Technology said that the addition of those with adjustments will add new colors to the group's consumer content sector, and it is expected to fully link with the group's various businesses in the future. As an independent business unit, the tutor will focus on evaluation and establish a business structure composed of "multi-product horizontal evaluation", "content planting", "product evaluation system" and "recommended product library" around the front, middle and late stages of consumption to help consumers find their favorite products. (E-commerce News)

Cross-border newsletter

6. China's National Day is approaching Amazon reminds sellers to set their accounts to holiday mode

On September 22, Amazon's US and European stations issued an announcement to remind sellers who are not open during the China National Day holiday from October 1 to October 7, 2022 to set their accounts to holiday mode to avoid ignoring orders that may affect performance. (Amazon)

7. Shopee Philippine seller guarantee period shortened from 5 days to 3 days

On September 22, Shopee issued an announcement stating that from September 19, 2022, the Shopee guarantee period will be shortened from the previous 5 days to 3 days. This adjustment applies to local ordinary sellers and preferred sellers in the Philippines, and the Shopee guarantee period for mall sellers is still 7 days. Shopee guarantee period means that in order to prevent fraudulent transactions, Shopee will keep the order payment for both the buyer and the seller before the order is completed. The shortened Shopee guarantee period means that sellers have a certain chance of receiving order payments faster. If the buyer has not received the package, needs more time to check the item, or gives the seller more time to prepare the package, he can extend the Shopee guarantee period for each order once, each time for 3 days. (E-commerce News)

8. AliExpress announced the pace of overseas Double Eleven activities in 2022. Investment will begin on September 26

According to September 22, at the domestic products overseas summit held today, AliExpress announced the rhythm of the 2022 overseas Double Eleven event. This year, AliExpress will simplify the registration process. Starting from September 26, sellers can import big promotional products with one click, participate in overseas Double Eleven and Black Friday, and superimpose the new "World Cup Special Game". The specific time nodes are: registration for investment promotion will be opened on September 26, and the investment promotion will end on October 25; overseas Double Eleven will officially start on November 1, and will last until November 12; Black Friday investment promotion will end on November 15; World Cup will start on November 20; Black Friday will start on November 24, and Black Friday will end on November 29. (E-commerce News)

9. The number of downloads of Temu on Pinduoduo’s cross-border e-commerce platform surpasses Amazon in a single day

On September 22, according to data from mobile data tracking company SensorTower, on September 17, Pinduoduo's cross-border e-commerce platform Temu ranked first in the number of downloads in the Google Play store, leading Amazon and Shein. It is reported that Temu was launched in the US market in September 2022 and has 15 product categories covering fashion, beauty, pets, office supplies, etc. The company said thousands of items are added every day. "What I am most excited about is whether Pinduoduo can develop an innovative way to shop on Temu for American consumers." (E-commerce News)

10. Shopee: Added nine new Yanwen paid collection services in Yanwen

On September 22, the Shopee platform recently issued a notice on the addition of Yanwen paid collection services. The notice shows that Yanwen paid collection services in nine cities: Nanchang, Shijiazhuang, Zhengzhou, Chengdu, Wuhan, Qingdao, Nanjing, Hefei and Changsha were added. Shopee reminder: Before shipment, please contact customer service to confirm whether the collection address can be collected and the transportation time limit. (E-commerce News)