E-commerce Evening News Briefing on March 27

"#Laogao E-commerce News# [E-commerce Evening News on March 27]" Gome and Pinduoduo announced the launch of "onion-style subsidy" with hundreds of brands; Taobao's special price version will launch the first "factory direct purchase festival" on March 29; JD announced the joint brand to issue 100 million yuan in JD consumption coupons in Shanghai; Qutoutiao jointly assisted in the sales of Hubei agricultural products will set up an e-commerce activity area; Didi Hitchhiking: Night travel services will be open from today...

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1. JD.com: The beauty consumption of users over 50 years old increased by 51% year-on-year in the past two months

According to reports on March 27, data recently released by JD Big Data Research Institute showed that from January 23 to March 20, the consumption of users over 50 years of age to purchase beauty products increased by 51% year-on-year. Set gift boxes, lotion creams, facial essences, facial masks, eye creams/eye essences are the top 5 categories of orders. In terms of online consumption amount, middle-aged and elderly consumers in Beijing, Shanghai and Chengdu rank in the top three. (E-commerce News)

2. Gome and Pinduoduo announced the launch of "Onion-style subsidy" with hundreds of brands

On March 27, Gome Retail and Pinduoduo jointly announced that they will launch "Super Brand Day" from March 31 to April 1. According to reports, the two parties decided to jointly promote "onion-style subsidy" with hundreds of brands, that is, the first layer is the concession between brand owners; the second layer is the advantage of Gome's supply chain, reducing commodity prices; the third layer is the 10 billion subsidy, and the subsidy will be reduced to a maximum of 1,000 yuan after the subsidy is reduced, and it will be directly targeted to users at the lowest real-time price of the entire network. (Beijing News)

3. Taobao Special Price Edition will launch the first "Factory Direct Purchase Festival" on March 29

According to March 27, yesterday, Taobao Special Price Edition was officially launched, and the first shopping festival "Factory Direct Purchase Festival" will be launched on March 29. It is aimed at industrial belt merchants and provides consumers with cheap and good goods through factory direct supply. The event lasts for three days, during which consumers who purchase direct factory supply products on Taobao Special Price Edition can enjoy a wholesale price. According to reports, the Factory Direct Purchase Festival will be held at the end of each month. At the end of the year, Taobao Special Edition will also hold a "Ace Origin" celebration. (Sina Technology)

4. JD.com announced that its joint brand will issue 100 million yuan in JD.com consumption coupons in Shanghai

On March 27, under the guidance of the Shanghai Municipal Commerce Commission, JD Group announced yesterday that it would join forces with many brands to issue 100 million yuan in JD consumption coupons to Shanghai consumers, focusing on 3C electronics, consumer goods and other categories. It is reported that in order to stimulate consumption, many places across the country have introduced consumption coupons and other measures. In the "Epidemic Prevention and Supply Online" consumption promotion activity launched in Beijing last week, JD.com announced that it would jointly provide 1.5 billion yuan of JD.com consumption coupons with many brands to help promote economic development back to normal track. (E-commerce News)

5. Kuaishou 2019 Beauty White Paper: 100W+ fans increase by 13 times

According to the news on March 27, the "2019 Kuaishou Beauty Industry White Paper" recently released by Kuaishou Technology shows that in 2019, in the Kuaishou e-commerce beauty category, the number of 1W+ fans increased by 45 times, the number of 10W+ fans increased by 36 times, and the number of 100W+ fans increased by 13 times. Among them, the number of merchants selling skin care and makeup accounts for as high as 52%. In addition, data shows that in 2019, Kuaishou beauty merchants’ short videos reached more than 30 million, and the number of views of beauty merchants’ content was 853.7 billion. TechWeb)

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6. "The World's Largest Duty Free Shop" Joins hands with Koala Sea Shopping for the first time to test the waters

On March 27, according to the World Online Business, yesterday, South Korea's Shila Aibaoke duty-free shop, known as the "world's largest city duty-free shop", launched Koala Haizhuang for live streaming and selling goods for the first time. It is reported that the duty-free shop is located in the Korean comprehensive shopping center, Longshan IPARK MALL, and brings together more than 600 brands. While watching the live broadcast of duty-free shops, consumers can also purchase the same products as duty-free shops through the Koala Haigou APP at a discounted price of 30% off for counter shops. (E-commerce News)

7. Qutoutiao will set up an e-commerce activity area for joint sales of Hubei agricultural products

On March 27, The Paper, in conjunction with the information and e-commerce platforms of Qutoutiao, jointly launched the "Buy Hubei" campaign to help Hubei Agricultural Products Promotion Month. It is reported that from now until April, The Paper and Qutoutiao will fully promote and promote Hubei's agricultural and sideline products through various forms such as pictures, texts, videos, and live broadcasts. At the same time, the event will soon set up an e-commerce event area to sell Hubei agricultural and sideline products such as silk seedlings, Qianjiang crayfish, and Zigui blood oranges, and provide traffic support to merchants. According to the financial report released by Qutoutiao, in the fourth quarter of 2019, Qutoutiao's average DAU was 45.7 million. (DoNews)

8. More than 10,000 restaurants in Wuhan resume daily takeaway orders exceeding 100,000

March 27th news, yesterday, the Wuhan Catering Association issued the "Specifications for Creating Catering Enterprises Without Epidemics", providing epidemic prevention guidelines for catering companies that are about to resume work and production. Liu Guoliang, president of the Wuhan Catering Association, revealed in an interview that more than 10,000 restaurants in Wuhan have resumed takeout business, with daily takeout orders exceeding 100,000. It is understood that as the epidemic gradually eases, all walks of life in Wuhan have gradually resumed work. At present, more than a dozen express delivery companies in Wuhan have resumed work, and citizens can receive express delivery normally. (Yangtze River Daily)

9. Didi Hitchhiking: Night travel services will be open from today

On March 27, Didi Hitch posted on Weibo that in order to better meet everyone's needs for commuting to and from get off work, Didi Hitch will open night travel services today (20:00-23:00). Didi Hitch requires that on the basis of real-name authentication of drivers and passengers, personal privacy protection and various safety capabilities during the trial operation, only car owners and passengers who have no safety complaints within one year and have passed the night trip safety test can issue night trips. In addition, Didi Hitch has increased the frequency of night drivers and passengers' face recognition, improved the ability to warning abnormal night tracks, required the owner to turn on the full-time recording, etc., and also issued safety tips for night travel to users. (IT Home)

Cross-border e-commerce

10. Former eBay CEO: The epidemic may double the share of the online shopping market in the United States

March 27th news, former eBay CEO Devin Wenig said on Thursday that the COVID-19 epidemic may cause the U.S. online shopping market share to exceed 20% in the second quarter. It is reported that as of the end of 2019, e-commerce accounted for about 11% of the total retail sales in the United States, which means that the market share of the online consumer in the United States may double. Data shows that the total retail sales in the United States in the second quarter of 2019 were close to US$1.4 trillion. (Cailianshe)

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