Morning News: Tmall International temporarily adjusts the transaction process during the epidemic; Kuaishou E-commerce revised and released implementation rules for low-quality live broadcast content; Vipshop: Since the beginning of this year, smart watch sales on the platform have continued to grow year-on-year; Amazon has opened Prime delivery services to third-party merchants; Shopee: In 2021, 42 million users purchased goods from Shopee Mall for the first time...
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E-commerce newsletter
1. Tmall International temporarily adjusts the transaction process during the epidemic
According to April 21, Tmall International recently issued an announcement that due to the recent epidemic, the delivery time and performance of merchants have been delayed. Tmall International takes into account consumer shopping experience and market order and will make temporary adjustments to some transaction timelines in special periods. Due to the uncontrollable epidemic, Tmall International will consider whether to adjust the deadline depending on the actual situation. This temporary announcement will be announced on April 20, 2022 and will take effect from the date of public announcement. (E-commerce News)
2. Kuaishou E-commerce revised and released implementation rules for low-quality live broadcast content
On April 21, Kuaishou E-commerce issued an announcement today, intending to revise the "Implementation Rules for Release of Low-Quality Live Broadcast Content", which will take effect on April 28, 2022. After the revision, the common violations have added that the content of the live broadcast room is poor, that is, the situation in which the audience complains and reports many times due to the poor publicity methods of the sales expert and the exaggerated marketing methods in e-commerce live broadcasts have caused the audience to be disgusted and the audience complains and reports many times. (E-commerce News)
3. Douyin Spring Flower Viewing Report: Platform flower and green plants sales increased by 153% month-on-month within 2 months
Peony sales increased by as much as 1034% month-on-month, followed by cherry blossom seedlings, tulips, peonies and azaleas. Judging from the age distribution of purchasing, the post-80s buy the most flowers, while the post-00s become the main force in the growth of spring flowers. Compared with the same period last year, the number of people born in the 2000s increased by 412%. The report shows that within two months, the sales of Guangxi jasmine and Fujian Zhangping azalea increased by dozens of times year-on-year, and the sales of Shandong peony, Guangdong gardenia and Yunnan rose increased by 696%, 624% and 390% respectively compared with the same period last year. At the same time, the "flower viewing economy" has driven a surge in sales of surrounding goods. Sales of camping goods, gardening supplies and selfie sticks increased by 470%, 165% and 135% month-on-month. (E-commerce News)
4. Vipshop: The sales of smart watches on the platform have continued to grow year-on-year since this year
In addition, since the beginning of this year, the sales of smart health scales at Vipshop have also increased significantly year-on-year, indicating that consumers prefer products related to active health management. Among them, China is the second largest smart watch market in the world, second only to North America. According to the "China Wearable Device Market Quarterly Tracking Report" released by IDC, the Chinese watch market shipments in 2021 were 39.56 million units, a year-on-year increase of 21.4%. (E-commerce News)
Internet news
5. TikTok Live launches two initiatives for the industry and guilds
April 21st news, today, the 2022 Douyin Live Industry Ecological Conference was held. Douyin Live, in conjunction with the China Federation of Internet Social Organizations, China Online Audio-Visual Program Service Association, and China Performance Industry Association, and jointly initiated the "Industry Self-Discipline Initiative". At the same time, it joined hands with representatives from thousands of live broadcast industry associations across the country to jointly initiate the "Guidelines Self-Discipline Initiative". It is understood that Douyin Live will increase the rectification of behaviors such as inducing fraud, vulgar content, online black industry, and bad PK, practice platform responsibilities, and promote the industry to develop in standardized conditions. Douyin Live will also launch complaints and reporting channels for the guild, and regularly announce the governance results. (E-commerce News)
6. Xiaohongshu was revealed to have a lot of layoffs and employees on probation
An employee of Xiaohongshu revealed that the overall layoffs were 20% affected by this time, and various departments affected more fresh graduates and probationary employees, and employees in Beijing and Shanghai were laid off. A job seeker told Sina Technology that it had passed the interview before, but was told that there was no HC anymore; another job seeker said that he received a recruitment call from Xiaohongshu headhunter a few days ago. Xiaohongshu has no response to the rumors of layoffs. (E-commerce News)
Cross-border newsletter
7. Amazon opens Prime delivery service to third-party merchants
It is understood that Prime members can purchase items on other retailers’ websites using payment and shipping information stored in their Amazon accounts. For sellers, Prime services are not free and prices will vary based on payment processing, fulfillment, storage and other fees. Currently, this service is only open to some Amazon merchants, but Amazon plans to make this service available to more merchants in the future. It is worth mentioning that according to Amazon's report, in the latest quarter, the third-party seller service business increased by 11% year-on-year to US$30.3 billion. (E-commerce News)
8. Alibaba International Station will remove the 8 Level 3 categories under the Business Services Level 1 category
On April 21, Alibaba International Station issued an announcement on the control of virtual service categories today. Alibaba International Station also emphasized that in response to malicious evasion violations such as deliberately confusing product information and misplaced categories, if the violation is found, 6 points will be deducted for the first time, and 12 points will be deducted for the second time. In related transactions, the seller must bear the risks such as buyer disputes and other risks. (E-commerce News)
9. Amazon's US website adds two new brand analysis tools
According to April 21, recently, Amazon has added two brand analysis tools to its US site: a complete product search performance report and a search term performance report. The former provides the buyer's core indicator data related to the entire shopping process and search, including impressions, clicks, added to the shopping cart and purchases, etc. The latter shows the seller the search terms used by users when searching for products and the brand's performance under each specific search term. (E-commerce News)
10. Shopee: In 2021, 42 million users purchased products from Shopee Mall for the first time
According to reports on April 21, Shopee data shows that in 2021, a total of 1.3 million sellers signed up for the Shopee Seller Learning Center course. In the super big sale in the second half of 2021, Shopee cross-border sellers sold an average of 17 times the number of goods sold in the first two hours. The first super promotion ceremony of 2022 - Shopee 315 Consumer Promotion also achieved outstanding results: the number of products sold in the first two hours of the day of the promotion reached 5 times the weekdays. In addition, in 2021, up to 42 million users purchased goods from Shopee Mall for the first time, and five brand partners including Xiaomi, OPPO, and realme successfully achieved a performance of US$100 million. (E-commerce News)
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