600 million GMV! This live broadcast room has won the first place in the sales list again. How to replicate the average sales of tens of millions per game?

After Weiya and Li Jiaqi disappeared, the number of people on the live streaming TOP rankings often changed.

As time goes by, some media have compiled the top 10 anchors' list of goods in August, and many familiar or unfamiliar accounts have caught their eyes...

1. 600 million GMV is firmly ranked first

The total GMV of anchors selling goods on the list was 3.304 billion yuan, an increase of 468 million yuan from the previous period (July), an increase of 16.5%.

Such a huge increase is mainly due to the support of the 818 promotion node, which has led to the cumulative viewing of these ten anchors exceeding 1.7 billion, an increase of 150 million on a month-on-month basis.

In the August list, "Oriental Selection" ranked first with a GMV of 600 million yuan, widening the gap of 152 million yuan in the second place "Little Brother Yang" and topped the list for three consecutive months.

After becoming popular in June, "Oriental Selection" has been at the top of the list for a long time, with a monthly increase of more than 600 million, which is more than the former Douyin No. 1 live broadcast room "Make a Friend".

As of now, the ranking of "Make a Friend" live broadcast room is gradually declining, from third last month to fifth in August.

As a new dark horse, "Brother Yi" has appeared at the top of the Douyin list many times.

Although his average sales in the past six months have been 33.18 million yuan, in August, "Brother Yi" finally made efforts to sell a total of 446 million yuan in goods, nearly 2.5 times that of the previous issue.

In addition, "Viya Assistant" Qier Leo ranked seventh in the rankings.

As of now, the GMV of "Qi'er Leo" is almost the same as making friends with the live broadcast room, and the two sides have become competitive.

It is reported that after Weiya was banned, Qier and Qianxun terminated their labor relations and signed a contract with Hangzhou Chuxing Media. Chuxing Media was established in April 2022 and registered several Qier-related trademarks. It is a company incubated by Qianxun.

On the Mid-Autumn Festival, "Qi'er Leo" ranked first in Douyin anchors' sales list with a score of 57.581 million.

2. How to get tens of millions of GMV?

Although the GMV that can be tens of millions of dollars is not as bright as Via and Li Jiaqi in previous years, it is already an inaccessible ceiling for ordinary businesses.

Compared with the internet celebrity anchors who have become famous, most merchants do not have traffic support, no appearance protection, and no hugely differentiated ways to retain people.

It is extremely difficult for ordinary merchants who lack these to sell goods on Douyin.

On the Douyin platform where content is king, if you want to become popular, you cannot do without the skills of retention of people.

Next, let’s briefly explain this kind of technique to you-

Disadvantages of speech

1. Don’t keep introducing who you are, as it will be boring and cliché. In a random and unfamiliar live broadcast room, no one cares who you are.

2. Please show off your unique skills within 3 seconds. What value can you bring to the audience? This is the core. A worthless live broadcast room loses the meaning of staying.

3. When you show your aura, you must be passionate and motivated, so that the audience will recognize a different anchor (you) as soon as they enter the live broadcast room, rather than taking the initiative to introduce yourself.

4. Your goods must be enough to do. Every live broadcast must be a professor-level speech, only perfection is allowed, no flaws are allowed. Because, no audience will forgive you for your mistakes.

5. Trial mentality. Don't take too much effort for your first live broadcast, because you really can't do the perfect thing you want. The pilot mentality will allow you to control the world easily.

The secret to keep people

Golden Three Seconds Rule

Golden 3 seconds is the best way to solve the audience's flash in and out. Taking advantage of people's curiosity, the live broadcast room prepares several topics in advance and talks about them every 10 minutes based on the estimated duration of the live broadcast. There will be people who stay there. This staying data is monitored at any time in the background. Your live broadcast room traffic will be continuously superimposed because of this data. Coupled with the herd effect of the audience, the live broadcast order will be slowly made.

Super popular aura

Live broadcast is like a battle between two armies, losing but not losing momentum. As soon as the audience enters the live broadcast room, they will be impressed by your powerful aura. This made the audience feel that although this anchor has few fans, he is quite awesome. Just because of this curiosity, the audience has a reason to stop and find out.

Professor style

What the audience wants to hear most is the exclusive practical sharing of the anchor, so package yourself as a professor.

For example, digitize all the content you want to talk about, that is, put the serial numbers of 1, 2, 3, 4... for the knowledge points.

This often arouses the audience's curiosity and sense of missing. People are possessive, and the audience is often afraid of missing a certain point and regrets.

So, you will definitely listen carefully so that you can keep people.

Explanation of suspense

Suspense live broadcast is also a common skill for every mature anchor. It is necessary to make the audience full of suspense throughout the live broadcast, making the audience always want to listen, and always feel that they want to listen but can’t finish it.

When you almost finish the previous knowledge point, you will immediately reveal the next knowledge point, and the audience who want to listen will look forward to staying and not leaving.

To achieve this, it is entirely necessary to plan the live broadcast content in advance, and it will be quite difficult, but the effect is still very good.

Method of keeping red envelopes and lucky bags

Red envelopes and lucky bags are also ways to keep people. The disadvantage is that they are useless, so they cannot be too dependent on them.

It is still recommended that natural flow should be the main focus.

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The above content comes from the "TikTok Live Streaming Collection", covering 35 TikTok knowledge points, all of which have been trapped by previous generations!

For example, what to do if you build a high-powered Douyin account, the eight major traffic pools of Douyin, quickly activate the zombie account, and play the number of views is less than 200...