#Laogao E-commerce Newsletter# [E-commerce Morning News on September 15]

Morning News: Alibaba Mom announced the concept of "Business Science": including three core technologies; JD Technology launched 4 service packages to help "Double 11" and is expected to save 300 million yuan for merchants; Kuaishou's international business organization adjustment will not increase large-scale growth; Amazon Japan Station revised the registration rules for food/beverage/wine products; AliExpress revised the rules for product information quality violations and transaction violations to take effect on September 16...

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E-commerce newsletter

1. Will Tmall Double 11 open the meta-universe space? Support consumers to build their own image and virtual shopping

On September 14, at the 2022 Alibaba Mom M Summit, Su Yu, general manager of Alibaba Mom Platform Marketing Planning Center, revealed that this year's Double 11 platform will launch the immersive meta-cosmic space "Mantavos". According to reports, consumers can create their own personal image experience interactions, or browse stores to browse virtual consumption, and conduct entertainment experiences. At present, the project has reached in-depth cooperation with multiple brand customers. (Yibang Power)

2. JD Technology launches four major service packages to help "Double 11" and is expected to save 300 million yuan for merchants

On September 14, at the 2022 JD.com 11.11 Merchant Conference, JD.com officially released the "four new measures" - recruiting new merchants, establishing new mechanisms, launching new services, and opening new growth, helping more small and medium-sized merchants open stores on JD.com, bringing sustainable growth to it, and driving employment of more than 10 million people upstream and downstream of the industrial chain. JD Technology also announced that it will launch four major service packages to help merchants prepare for JD 11.11, and is expected to save 300 million yuan for merchants. It is reported that the four major service packages are full-link marketing service package, private domain operation service package, enterprise basic service package and financial assistance service package. (E-commerce News)

3. Kuaishou's international business organization adjustment will not increase in large scale

On September 15, according to "LatePost", Kuaishou Senior Vice President Ma Hongbin made a round of adjustments to the organizational structure of the department after leading the international business for more than a month. Specifically, after this adjustment, Xu Zhiwei, the original product and operation manager of internationalization, will be responsible for the products next, and the operation business will be handled by Chen Ji, who has transferred from the domestic main site business, and both of them will report to Ma Hongbin. In terms of business direction, Ma Hongbin said in the department that he would "work hard on basic skills and spend every penny." This also means that he will continue the general business direction previously set by Kuaishou Internationalization Division: not to make large-scale growth. (E-commerce News)

4. Alibaba Mom announced the concept of "Business Science": It includes three core technologies

On September 15, the 2022 Alibaba Mama M Summit was successfully held. Focusing on the theme of "accumulating business and growing the whole region", Alibaba Mama released a key breakthrough strategy for the second half of the year - "Using business science, accumulating business operations and tapping the value of 1 billion AAC population." At the m Summit, Alibaba’s mother officially proposed a new concept of “business science”. "Business Science" relies on Alibaba's advanced technology, products, methodology and industry solutions to help merchants seize new opportunities of 1 billion consumers and achieve business certainty growth in the transformation from transaction to consumption. In order to help merchants achieve scientific operation, Alibaba Mama's technology has been continuously iterating, and made its debut in this m summit: MTA - guides merchants to scientifically analyze the behavior changes of users in different channels, combines the value of different channels, and provides one-stop solutions for merchants to reduce costs and increase efficiency; NPA - accelerates the explosion of new products from merchants. Use powerful technology to increase your understanding of new products and build a channel for exclusive traffic competition for new products; ACE - help merchants explode live broadcasts. It can identify the interactive value of videos, intelligently edit exciting highlights, and achieve all-weather coverage through short videos, leveraging natural traffic to feed back to the live broadcast room. Alibaba's mother has also launched scientific industry business solutions for the four vertical industries of fast-moving consumer goods, clothing, electricity consumption and food, and has implemented "management science" into industry practical and promotion scenarios. (Yibang Power)

Internet news

5. Kuaishou Magnetic Engine Releases the "2022 Kuaishou Mobile Phone Industry Data Report"

9月14日消息，磁力引擎发布《2022快手手机行业数据报告》，分析快手平台手机行业流量、品牌、用户的变化趋势，为广告主提供行业洞察及创新营销玩法。电商方面，2021年7月至2022年6月，有超1380万用户在快手购买手机。新品手机交易额占比超6成，同比增速高达333.3%。此外，快手手机消费升级态势显著，高端机型买热情高涨。2022年6月，快手手机品牌自播GMV同比增长332.96%。（电商报）

6. ByteDance’s “Zhu Xiaobang” launches its own decoration business “Zhu Haojia”

On September 15, ByteDance's "Zhu Xiaobang" recently launched its self-operated decoration business "Zhu Haojia", and opened online and offline stores in the Zhu Xiaobang App and Chaoyang District, Beijing respectively. Currently, "Living Good Home" serves personal home decoration in Beijing. It is worth noting that with the unveiling of businesses such as Xiaomai Real Estate and Hunhao Home, Byte has formed a complete business system and territory around residence. (E-commerce News)

Cross-border information

7. Amazon plans to invest $450 million to raise salary for delivery drivers

On September 14, Amazon announced the launch of a new education program, Next Mile, to help delivery drivers pay for college and save for the future. Amazon also added the 401 program of leading welfare providers to the DSP's available service suite and will provide DSP with approximately $60 million next year to fund these small business owners' recruitment of employees. The new investments mentioned above, as well as the new expenses of DSPs, will total more than $450 million next year, helping these DSPs become employers and form teams. Amazon now supports participating DSPs to provide educational and career development benefits to its drivers as well as future financial planning, as well as business guidance and resources for DSP owners themselves. (E-commerce News)

8. Amazon Japan Station revised the registration rules for food/beverage/wine products

On September 14, Amazon Japan Station issued an announcement stating that the registration rules for food/beverage/liquor products of the Japanese Station have been revised, reminding sellers to check the product name, picture registration and text on the product details page here. In addition, the transition period of the processed food raw material source labeling system expires in March 2022, and the system has been fully implemented. Amazon here reminds sellers to check the product name, image registration and text on the product details page again to ensure that the information provided complies with the content and labeling system of the guide. (E-commerce News)

9. AliExpress revised the rules on product information quality violations and transaction violations to take effect on September 16

Among them, "Seller Rules - Violations of Product Information Quality - Other Improper Release Acts" includes false posting of goods, that is, the posting of goods is used to trade other goods or for other purposes, and cover up real violations or illegal transactions in a formal manner that meets or similar platform requirements; avoiding platform rules refer to deliberately avoiding the release of goods published by AliExpress Product SKU setting rules or hiding, obscuring, or fuzzing product-related information. (E-commerce News)

10. Alibaba International Station will remove Yuboloo baby shower seats and other products

On September 14, Alibaba International Station released a recall announcement on Yuboloo baby shower seat products today. The announcement stated that in order to protect the rights and interests of platform users and reiterate Alibaba International Station's concern about the importance of product safety, Alibaba International Station will remove the products that need to be recalled. Today, Alibaba International Station also released the ASUS ROG Maximus Z690 Hero motherboard product recall announcement and the Kidoozie event table toy product recall announcement. (E-commerce News)