#Laogao E-commerce Newsletter# [E-commerce Morning News on April 7]

Morning news: Tmall Health and Weibo Health launch the "Annual Real Fragrance Competition"; JD Health's director changes: Xu Lei and Xin Lijun resign as non-executive directors; Dingdong Maicai: The supply of key livelihood products such as meat, eggs, milk, vegetables, etc. exceeds 100%; Shopee adjusts the limit on the number of products listed by different sellers; Russian e-commerce Yandex Market conducts resale business...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Health and Weibo Health launch the "Annual Really Fragrant Goods Competition"

According to April 6, the 2022 Tmall Health Festival officially started at 8 pm on April 11. Recently, Tmall Health and Weibo Health launched the official event of the "Annual Real Fragrance Goods Competition" to select the most popular annual health items using the "referendum". Whether it is participating in the voting or publishing content with #Healthy Real Fragrance Products that cannot be rejected within the specified time, users can participate in the lottery after the event and receive the "blind box koi" gift package given by Tmall Health. It is reported that the products participating in this healthy product selection come from the five major trend tracks of Tmall Health, covering nearly 60 health products. (E-commerce News)

2. Changes to directors of JD Health: Xu Lei and Xin Lijun resigned as non-executive directors

On April 7, JD Health issued an announcement today to announce the change of directors: Xu Lei has resigned as a non-executive director; Xin Lijun has resigned as a non-executive director; Xu Ran has resigned as a non-executive director and a member of the Audit Committee and Remuneration Committee; Wu Ying has been appointed as an independent non-executive director and a member of the Remuneration Committee and Nomination Committee; Jin Enlin has been appointed as a member of the Remuneration Committee; Li Ling has resigned as a member of the Nomination Committee, transferred from a member of the Remuneration Committee to chairman and appointed as a member of the Audit Committee; and Chen Xingyao has resigned as chairman of the Remuneration Committee. (E-commerce News)

3. Douyin continues to carry out special rumor governance and remove 97 videos from the shelves

Douyin said that during the inspection, it was found that a user on the Douyin site posted a video of "running around during the epidemic, being pressed to the ground by epidemic prevention personnel and forcibly shaved his head", which attracted the attention of the majority of media and users. After the official verification that the user information is posed, the platform will immediately remove the relevant videos from the process. As of now, a total of 97 videos that have forwarded the rumor have been removed from the shelves and are under continuous re-review and monitoring. It is understood that at present, the Douyin Security Center intelligent assistant "Douyin Xiaoan" has established a full-process working mechanism for rumor discovery, identification and crackdown. (E-commerce News)

4. Dingdong Maicai: The supply of key livelihood products such as meat, eggs, milk, vegetables, etc. exceeds 100%

According to Dingdong Maicai data on April 6, compared with before the epidemic, its large warehouse supply capacity has increased by more than 50%. In terms of key livelihood guarantee commodities such as meat, eggs, milk, and vegetables, the supply volume exceeds 100%, and is still in the process of continuous growth. In addition, Dingdong Maicai has expanded its recruitment of more than 300 employees on the basis of all employees and assigned them to various production capacity links to ensure 24-hour non-stop operation. In terms of product configuration, Dingdong Maicai reduces the production capacity of long-tail and low-sales products, ensuring that citizens can eat vegetables and fruits with sufficient quantity and stable prices. (E-commerce News)

Internet news

5. Xiaohongshu: The number of camping searches increased by 427% year-on-year during the Qingming Festival

Taking Beijing as an example, the search volume of Beijing's surrounding tours increased by 123% year-on-year compared with the Qingming Festival last year; Yuyuantan, Universal Studios, Summer Palace, Jinhai Lake, and Beijing Botanical Garden ranked among the top five in search popularity. The search volume of Jinhai Lake increased by 364% year-on-year, the search volume of Beijing Botanical Garden increased by 308% year-on-year, the Olympic Forest Park increased by 225%, the Hongluo Temple increased by 247%, and Changchi Road increased by 124%. In addition, outdoor sports such as flower viewing, picnicking, and camping have become popular themes for young people when traveling. The number of camping searches increased by 427% compared with the same period last year, of which the number of searches from Beijing increased by 637% year-on-year, Hangzhou increased by 543% year-on-year, and Guangzhou increased by 360% year-on-year. (E-commerce News)

6. WeMall builds a WeChat mini-program mall for many fresh food e-commerce companies in Shanghai

According to April 6, a group of small and medium-sized fresh food merchants in Shanghai that rely on the community, such as "Cai Xiaorui" and "Ji Butler", have built a mini-program mall to serve surrounding communities through the help of third-party service providers such as WeMall. The Cai Xiaorui team has launched mini programs such as "Meitian Cai Xiaorui", "Yongchang Market Cai Xiaorui" focusing on Putuo District, and "Xuhui Cai Xiaorui" serving Xuhui District. As of March 31, Caixiaorui has issued a total of nearly 20,000 orders, of which the daily delivery volume has reached more than 2,300 orders. It is reported that WeMeng has launched the official account of "Triangle Di Micro Mall" for Shanghai's time-honored brand "Triangle Di Vegetable Market". (E-commerce News)

Cross-border information

7. LinkedIn: Amazon is the best place to work in the United States in 2022

According to foreign media reports, Amazon was once again named "the best place to work in the United States in 2022" by LinkedIn, which is the second consecutive year that Amazon tops the list. The top ten companies in LinkedIn's "Best Places in America in 2022" are: Amazon, Google's parent company, Wells Fargo, JPMorgan Chase, Walmart, IBM, At&T, Bank of America, Apple, Comcast. It is understood that based on data from LinkedIn's 810 million members, the ranking list rated the most popular workplace in the United States, aiming to help professionals determine the best companies for their career development. Amazon has been among the top three in the rankings for five consecutive years. (E-commerce News)

8. Shopee adjusts the limit on the number of items listed by different sellers

On April 6, Shopee issued a notice saying that it will adjust the conditions for the restrictions on the quantity of items listed on different sellers in Brazil and Indonesian sites on April 7 and April 11, 2022 respectively. Inactive stores with 0 orders completed in the past 90 days of Brazilian and Indonesian sites, the maximum number of items listed is 100; inactive stores with 5 orders completed in the past 30 days, the maximum number of items listed is 500. (E-commerce News)

9. Russian e-commerce Yandex Market conducts resale business

According to AMZ123, Russian e-commerce Yandex Market has begun to conduct resale business and has sold second-hand products on Yandex Market, but currently only sells second-hand smartphones. According to reports, the new market segment will help Yandex Market replace some of the products that are in short supply, and Yandex Market is establishing new supply channels to try to restore the supply chain as soon as possible. In addition, Market will cooperate with large resale platforms to launch a clothing and footwear resale business. Buyers can buy second-hand clothes, shoes and accessories from different brands in the premium and luxury sectors of Yandex Market. (E-commerce News)

10. Walmart launches new seller support plan "New-Seller Savings"

April 6th news, Walmart recently announced the launch of the "New-Seller Savings" campaign, a new seller support plan, to encourage more new sellers to join Walmart's third-party market. It is reported that sellers will receive a 50% sales commission discount of 90 days as long as they join Walmart Marketplace before May 31, 2022 and sell items on Walmart.com before June 30, 2022. Items shipped through WFS will have Walmart exclusive packaging and will be classified as "delivered by Walmart". (E-commerce News)