Statement is an applied style that expresses one's position and attitude to the society.
With its strength, celebrities put quotes on the word "statement"...
The first-generation top star Li Yifeng issued a "innocence" statement because he was exposed to being solicited for prostitution, but not long after, he was thrown into a "death prison" by the central mother's Light Speed Stone Hammer.
Although the incident is well known, the thick eyebrows and big eyes, known as the "national school grass", also followed the footsteps of Wu Yifan and Li Yundi, which really broke many fans.
What's even more shattered is the endorsement contracts of more than 10 brands...
1. 13 brands that quickly distance themselves from each other
In 2007, he participated in "Come on!" After "Good Man", Li Yifeng has been in the industry for 15 years and has more than 60 million fans.
With the blessing of this foundation, he obtained 13 familiar brand contracts including Prada, Zhenguoli, Panerai, and Kyoto Niancian.
Brands who have accumulated many experiences in "falling out" with celebrities usually have extraordinary alertness.
When Li Yifeng's hot search for prostitution Shimak has become a hot search on Weibo, the above-mentioned brand chose to "block" this top star at the first time.
Among them, Zhenguoli brand and Li Yifeng have passed the seventh year and are the most affectionate one of the brands.
But in the end, it could not resist the police's white text on the blue background.
Zhenguoli not only quickly cut off this seven-year long-distance running cooperation, but also the first brand to terminate the contract quickly.
In addition, it has to be mentioned that the luxury brand Prada is.
Since the official announcement of Li Yifeng as the spokesperson in November last year, the cooperation period between the two parties has not even been completed for a year and hastily ended.
The most outrageous thing is that before Li Yifeng, the artists Prada collaborated with were all bad stars - Zheng Shuang and PG one .
He was teased by netizens as "the first person to step on the mine accurately" and "China's revenue mainly depends on the termination fee."
In addition to the brand termination, Li Yifeng's related works and honors have also been removed from the shelves or cancelled.
On September 11, the Huading Awards announced the cancellation of Li Yifeng's title of "Best Actor in China".
The two movies "Black Gold Temptation" and "Playground" starring Li Yifeng are likely to be broadcast without hope. Even "Animal World 2", which was previously reported to have begun preparations, may have been stranded.
2. He once brought 200 million yuan in goods for the brand 24 hours a day
As a public figure, image is a product.
When there are major mistakes in the product, the business territory will also face collapse.
It can be said that one prospers and one loss will lead to one loss.
Film and television editor Yu Zheng spoke out because of this
It is reported that in 2016, Li Yifeng ranked fourth in Forbes' China Celebrity List with an annual income of 170 million yuan, and it is rumored that his endorsement fee was about 10 million yuan.
Although Li Yifeng's topic popularity in the past two years is no more than before, and his ranking in 2020 is only 43, it is not difficult to imagine that Li Yifeng, as a top star, will not shrink much of his endorsement fee.
Some media said that Li Yifeng's endorsement fee is 15 million yuan/2 years, about 7.5 million yuan per year. This means that the liquidated damages of more than ten brands are valuable.
More importantly, the IP value of "Li Yifeng" will be much worse than before, and it will even be in a slump!
On the other hand, brands who are "addicted" to celebrities are nothing more than the traffic behind the celebrities.
In 2017, Li Yifeng cooperated with the OPPO brand to custom mobile phones, with sales of 85,000 units in 24 hours and sales of 210 million yuan.
Beasts launched the same gift box as Gong Jun, with sales exceeding 10 million in one hour, comparable to the annual sales of a listed company.
After the Xinjiang cotton incident, Xiao Zhan endorsed Li Ning, a shoe worth 1,499 yuan, which brought Li Ning back to the public eye.
...
The strong appeal of traffic stars makes the equation "traffic = money" hold.
It also illuminates the other side of traffic - the uncertainty of IP mode .
Compared with the decentralized business model, once the IP focus "turns over", the company will be placed on the "cliff".
The difference between the two is that one makes money by organization and the other makes money by individuals. The boss's ability determines the ceiling of corporate development. In terms of the risks of starting a business, the personal IP model has a lower risk and a large return.
That is, if one person eats enough, the whole family will not be hungry.
In general, the two business models have their pros and cons. Before starting a business, we can first consider our own strengths and weaknesses before making plans.
3. Sleep and tax
"Don't sleep if you shouldn't sleep"
This is a sentence circulating on the Internet, which accurately summarizes the Internet house collapse incident in the past two years.
In recent years, the failures of well-known figures such as Li Yifeng, Wu Yifan, Weiya, and Sydney are inseparable from the word "SHUI".
If "sleeping" is a person's legal bottom line, then "tax" is a high-voltage line for e-commerce people and a business benchmark for corporate people.
After the construction of tax big data in the fourth phase of the Golden Taxation period, countless live streaming anchors have burst, and many e-commerce companies have successively "fallen".
It is not difficult to see that the tax collection and management efforts in various places are constantly increasing.
All we e-commerce companies can do is to adhere to our original aspirations and prepare for the future! Lead the company to develop in a regular way!
Is the sword of Damocles hanging on the head of the enterprise? Should I take it down or let it fall, and the choice is in my own hands.
Merchants who want to plan the "e-commerce financial and taxation strategy under the new tax policy in 2022" can scan the code to subscribe to Teacher Hou Zhenzhen's courses!
She has served as the Finance and Taxation Director of Shanghai's Key Tax Source Enterprises for more than 10 years and is a national registered tax accountant who operates multiple "e-commerce tax planning" projects.
We will lead everyone out of tax difficulties and prevent them before they happen!
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