#Laogao E-commerce Newsletter# [September 9 E-commerce Morning News]

Morning News: 1688 platform adjusts the "Alibaba Chinese Station Rules" and will take effect on September 15; Douyin e-commerce will launch the "Douyin 921 Good Products Festival" event on September 9; Dingdong Maicai expects the sales of mooncakes to increase by 20% in the Mid-Autumn Festival and the sales of flowers will increase by 50% year-on-year; B Station's revenue in the second quarter of this year was 4.9 billion yuan in e-commerce and other revenues reached 601 million yuan; Redseer: E-commerce sales in the 2022 Indian holiday shopping season will reach US$11.8 billion...

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E-commerce newsletter

1. 1688 platform adjustment "Alibaba China Station Rules" will take effect on September 15

The announcement stated that in order to comply with the country's statutory requirements, the 1688 platform will make corresponding adjustments to the Alibaba China Station Rules, which will take effect on September 15, 2022. After the rules are changed, Alibaba will conduct random inspections on products released by users on Alibaba's China Station in accordance with legal requirements. The random inspections will be conducted by Alibaba entrusted by a third-party product quality inspection agency with legal qualifications. (E-commerce News)

2. Douyin e-commerce will launch the "Douyin 921 Good Things Festival" event on September 9

According to September 8, Douyin e-commerce will launch the "TikTok 921 Good Things Festival" event on September 9. It is reported that this is the first time that the platform has launched the "TikTok 921 Good Things Festival". The "Tik Tok 921 Good Things Festival" will last for 13 days and end on September 21. During the big promotion period, Douyin e-commerce will continue to provide seven-day unreasonable returns, freight insurance, price protection, authentic protection and other services. According to reports, Douyin will issue red envelope coupon subsidies of over 100 million yuan and invest 100 million yuan in traffic support to help consumers discover and buy good things they like. (E-commerce News)

3. Dingdong Maicai expects Mid-Autumn Festival mooncake sales to increase by 20%, and flower sales to increase by 50% year-on-year

On September 9, Dingdong Maicai released the 2022 Mid-Autumn Festival consumption data report. Dingdong Maicai expects that during the peak consumption period of this year (9.5-9.12), the sales of mooncake products will increase by 20% year-on-year compared with last year's Mid-Autumn Festival. Dingdong Maicai data shows that most users of the age group over 35 are sticking to traditional mooncakes such as date paste and bean paste, while consumers aged 18-34 are more willing to try diversified and "new and unique" mooncakes, and will pay more attention to conditions such as less oil, less sugar, and less addition. In combination with these trends, Dingdong Maicai has launched a number of "light" conceptual "concept" mooncakes that focus on environmental protection and health this year, such as improving traditional white sugar-sugar-like sugar-replacement, changing the raw materials of dried fruits with high sugar content to high-quality nuts, and fresh meat mooncakes all use fresh meat, no additive pickles, etc. This year's Mid-Autumn Festival and Teachers' Day are coming together, and the performance of the flower category is also quite impressive. Dingdong Maicai also launched a potted phalaenopsis plant, a 19.9-yuan carnation "mini hug bucket" gift, as well as new autumn scenes such as dancing orchids, pumpkin trees, and rose fruits. The platform expects that the overall sales of flowers during this Mid-Autumn Festival this year will increase by more than 50% year-on-year. (Yibang Power)

4. Bilibili's revenue in the second quarter of this year was 4.9 billion yuan in e-commerce and other revenue reached 601 million yuan.

On September 9, B station released its second quarter financial report for 2022. In the quarter, B station achieved revenue of 4.9 billion yuan, a year-on-year increase of 9%, and the market expects to be 4.905 billion yuan. Among them, e-commerce and other revenue was RMB 601 million, a year-on-year increase of 4%; mobile game revenue was RMB 1.046 billion, a year-on-year revenue of RMB 1.233 billion; value-added service revenue was RMB 2.1 billion, a year-on-year increase of 29%; advertising revenue was RMB 1.158 billion, a year-on-year increase of 10%. In the second quarter, the average daily active users (DAU) of B station reached 83.5 million, a year-on-year increase of 33%; the monthly active users (MAU) reached 305.7 million, a year-on-year increase of 29%; the average monthly paid users (MPU) reached 27.5 million, a year-on-year increase of 32%. Bilibili expects revenue in the third quarter of 2022 to be 5.6 billion to 5.8 billion yuan. In addition, the company applied to the Hong Kong Stock Exchange for conversion to the First Listing on April 29, 2022 and received a confirmation letter from the Hong Kong Stock Exchange. The effective date for the proposed share conversion is expected to be October 3, 2022. (Yibang Power)

5. Baiguoyuan announced the sixth anniversary report on new retail: the number of mini program users exceeds 47 million

According to September 9, the sixth anniversary report of the new retail released by Baiguoyuan recently showed that the new retail business has developed steadily, with the cumulative number of app downloads exceeding 15 million, the number of registered users of mini-programs exceeding 47 million, and the number of store community users exceeding 5.4 million. On the just-passed 818th anniversary, Baiguoyuan’s online self-operated GMV exceeded 30 million yuan from August 18 to 19. Baiguoyuan's omni-channel construction has achieved a network of more than 100 cities and more than 5,000 stores across the country, radiating to consumers in 3 kilometers around. In addition, Baiguoyuan also conducts B2C business through platforms such as Tmall and Douyin, allowing high-quality fruits to cover every corner of the country. At present, Baiguoyuan has launched 27 signature and A-level product brands; its fresh food ingredient brand "Panda Fresh" has developed 185 products, covering rice, flour, grain, oil, meat, poultry, eggs, milk, frozen food, condiments, etc. (E-commerce News)

Internet news

6. Baidu Map and Mafengwo released the "2022 Mid-Autumn Festival Holiday Travel Forecast Report"

The report predicts the beautiful places to watch the moon during the Mid-Autumn Festival holiday nationwide. Shapotou, Zhongwei, Ningxia, will win the top spot for the popular Moon-viewing location in Mid-Autumn Festival with its "moon-viewing + star-watching" experience. The West Lake Scenic Area in Hangzhou, Zhejiang is very popular among tourists for its "moon-viewing + city hiking". In addition, the city attractions full of traditional charm such as Qinhuai River and Yellow Crane Tower are also listed as the must-check-in destinations for the Mid-Autumn Festival moon viewing. (E-commerce News)

7. Popular Chinese stocks on Thursday rose and fell by Bilibili fell below 15%

On September 9, popular Chinese stocks rose and fell on Thursday, with Bilibili falling more than 15%, Secoo rising more than 13%, Mogujie and Onion Group rising more than 5%, and Shuidi Company and Dingdong Maicai rising more than 1%. On the news front, Bilibili recently released its second quarter financial report for 2022, with Bilibili achieving revenue of 4.9 billion yuan in that quarter, a year-on-year increase of 9%. Among them, e-commerce and other revenue was RMB 601 million, a year-on-year increase of 4%; mobile game revenue was RMB 1.046 billion, a year-on-year revenue of RMB 1.233 billion; value-added service revenue was RMB 2.1 billion, a year-on-year increase of 29%; advertising revenue was RMB 1.158 billion, a year-on-year increase of 10%. During the reporting period, Bilibili had a net loss of 2.01 billion yuan, compared with a net loss of 1.12 billion yuan in the same period last year. (E-commerce News)

8. Tencent’s largest shareholder Prosus sold 1.12 million shares of Tencent shares and fell to 27.99%

On September 8, Tencent’s largest shareholder Prosus issued an announcement stating that in order to cooperate with the company’s continued implementation of the company’s repurchase plan, 1.115 million shares of Tencent’s common shares were sold, and the shareholding ratio dropped to 27.99%. This is the second time in three months that Prosus has reduced its holdings in Tencent. According to statistics from the Hong Kong Economic Daily on September 8, since Tencent’s major shareholder Naspers and its subsidiary Prosus announced the reduction of its holdings in Tencent shares on June 28 this year, Tencent has spent about HK$8.881 billion to repurchase 26.98 million shares. If it is included in January's repurchase, Tencent has accumulated a total of approximately HK$15.276 billion this year. (E-commerce News)

Cross-border information

9. Redseer: E-commerce sales in India's holiday shopping season will reach US$11.8 billion in 2022

On September 8, consulting firm Redseer predicts that the total sales of online retailers led by Amazon and Flipkart will reach US$11.8 billion in the 2022 holiday shopping season, more than double the US$5 billion in 2019. The Indian holiday shopping season is held from late September to early December every year, and is the most important shopping season in India in the year. The report also expects sales in India to reach US$5.9 billion in the first week of the holiday shopping season this year, up 28% from last year; GMV will increase three times compared to the same period in 2018. (E-commerce News)

10. Dunhuang.com will prohibit the sale of some disposable plastic products to the EU, the UK and other countries.

On September 8, Dunhuang.com today issued an announcement on the ban on the sale of disposable plastic products to the EU, the UK and other countries. According to the requirements of the regulations, from now on, the platform will prohibit the sale of the following disposable plastic products to the EU, the UK, France, Italy, Spain and other countries. (E-commerce News)