Evening News: Taobao revises the terms of the "Taobao Live Broadcast Management Rules" to add limited transaction details; WeChat video account upgrades to select components to directly reach the landing page with one click; JD.com launches POP merchants to issue invoices to view OFD format; Amazon Australia launches free same-day delivery services for Prime members; Wish's Q2 revenue this year was US$134 million in net loss of US$90 million...
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1. Taobao revises the terms of the "Taobao Live Broadcast Management Rules" to add limited transaction details
According to August 10, Taobao recently revised the terms of the "Taobao Live Broadcast Management Rules" and added the "Implementation Rules on Limited Transactions". At the same time, in order to standardize the market order of Taobao live broadcast platform and protect the physical and mental health of minors, Taobao added relevant provisions on the protection of minors to the "Implementation Rules on the Publishing of Banned Information by Anchors". The above rules will officially take effect on August 16, 2022. (E-commerce News)
2. Taobao releases investment rules for 2022 99 Favorite Festival
On August 10, Taobao released the 2022 Taobao 99 Favorite Festival investment rules. The seller registration time is 12:00:00 on August 10, 2022-23:59:59 on September 10, 2022, and the product registration time is 12:00:00 on August 12, 2022-23:59:59 on September 10, 2022. Seller and product registration will be suspended 2 hours before the event officially starts and 0.5 hours after the event officially starts. Registration for all activities must be submitted before the "seller registration" can be submitted before the "product registration" is submitted. (E-commerce News)
3. WeChat video account upgrade mutual selection components can directly reach the landing page with one click
On August 10, Tencent Advertising Mutual Selection Platform has recently upgraded multiple products, providing richer number selection data before delivery, and supporting video account mutual selection components to directly reach the landing page during delivery. After delivery, a new one-click download function for cooperation plan records is added, so that advertisers can experience better cooperation; at the same time, upgrade the video account mutual selection settlement capabilities, optimize the financial interface for public accounts, and enable creators to make settlement efficiency. It is worth mentioning that component links can directly jump to the landing page, supporting various marketing goals such as promoting brand activities, collecting sales leads, promoting applications and promoting mini-games, and improving the efficiency of advertising reach. (E-commerce News)
4. JD.com launches POP merchant invoice for viewing OFD format
According to August 10, it is understood that OFD format is a national technical standard layout document format. It must be reviewed and verified through the "VAT Electronic Invoice Layout File Reader". It is an electronic voucher for reimbursement and accounting. This time, the merchants that support invoice is available on the OFD format are available. Merchants can view them in "Invoice Management - Consumer Invoice Management - Order Details". Consumers can view "Customer Service-My Invoice-Invoice Details" on the PC side. The steps on the APP are "My - My Order - Click More after finding the order - View Invoice". (E-commerce News)
Internet news
5. Secoo is filed for bankruptcy and has accumulated more than 21.27 million yuan in execution.
According to news on August 10, Qichacha information showed that on August 10, Beijing Siku Trading Co., Ltd. added a new bankruptcy review case. The applicant was Zhao Dongping, and the Court of Justice was the Beijing No. 1 Intermediate People's Court. Beijing Seku Trading Co., Ltd. was established in April 2009. The legal representative is Li Rixue, with a registered capital of RMB 10 million. The business scope includes consignment of clothing, shoes and hats, jewelry, daily necessities, etc.; Internet information services; online cultural operations, etc. Shareholder information shows that the company is jointly held by Li Rixue and Huang Chaohui. In addition, the company has multiple legal disputes, most of which are sales contract disputes and online shopping contract disputes. (E-commerce News)
6. Diantao Coffee-related short video playback data increased by 146.43% quarter-on-month
Short video data shows that the short video playback data related to Diantao Coffee increased by 146.43% quarter-on-month, including coffee making strategies and coffee flavor grass planting content. The exposure rate of Diantao Short Video Coffee-related categories increased by 566.11% quarter-on-quarter; the long broadcast rate of Diantao Coffee-related short videos increased by 20.69% quarter-on-quarter; the number of fans of Diantao Coffee-related short videos increased by 156.06% quarter-on-quarter. (E-commerce News)
Cross-border newsletter
7. Amazon Australia launches free same-day delivery service for Prime members
August 10th news, today, Amazon Australia announced that it will launch free same-day delivery services for Prime members in most areas of Melbourne and Sydney, so that consumers can experience more convenient shopping services. Prime members can now experience the same-day delivery service for qualifying products on Amazon's official website for free, without the minimum consumption. Prime users in both regions will be able to receive the product the day after placing an order or the morning of the next day. In the coming months, Amazon Australia will also expand products and areas that meet Amazon Prime's free same-day delivery criteria to allow more Australian Prime members to get more products faster. (E-commerce News)
8. Wish's revenue this year was US$134 million in net loss of US$90 million
Today, ContextLogic, a parent company of global mobile e-commerce platform Wish, released its financial results for the second quarter of this year. According to the financial report, Wish's second-quarter revenue was US$134 million; core platform market revenue was US$54 million; Product Boost's revenue was US$11 million; and logistics revenue was US$69 million. Wish's total revenue costs and operating expenses for the second quarter were $225 million, including $29 million in stock compensation expenses. Wish's monthly active users reached 23 million in the second quarter, a year-on-year decrease of about 74%; the number of active buyers reached 20 million in the past 12 months, a year-on-year decrease of about 62%. (E-commerce News)
9. JD.com Indonesia launches "Super8" super promotion and sales increase by 5.8 times in the first hour
According to August 10, on August 8, JD.com Indonesia’s “Super8” super promotion officially started, with order transaction volume surged by 5.8 times year-on-year in the first hour of sales. As of 24:00 on the 8th, JD.com's overall sales in Indonesia increased by 224% year-on-year, and the number of orders for single-day inventory set a historical record. The transaction volume of mobile phone categories increased by more than 200% year-on-year, the number of users increased by more than 250%, and the transaction volume of home appliance categories increased by more than 100% year-on-year. It is worth mentioning that during the "Super8", JD Indonesia also cooperated with TikTok. By connecting with order fulfillment, product and inventory systems, more than 60,000 products have been launched, becoming the world's largest merchant. (E-commerce News)
10. Amazon Japan website officially launched the "Compliance Reference" function
According to August 10, today, the "Compliance Reference" function was officially launched on Amazon's Japanese site. Currently, it supports relevant compliance policies and service provider enquiry in seven major destination countries in Japan, the United States, the United Kingdom, Germany, France, Spain and Italy. At the same time, this feature will also provide sellers with a series of domestic and international professional compliance service providers. Sellers can choose the required Amazon officially recognized compliance service providers based on certification needs. (E-commerce News)
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