#Laogao E-commerce Newsletter#[E-commerce Evening News on August 3]

Evening News: Evening News Alibaba's self-operated Miaosuda Electric Appliances Taobao flagship store is officially launched; Douyin e-commerce releases a new version of the author's reputation score; Benlai Life has obtained the first ISO 22000 certification from the fresh food e-commerce platform; Ctrip releases 2022 Qixi travel data: hotel bookings have increased by more than twice compared with last year; Shopee launches a new wide version of the store advertising...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba's self-operated Meusuda Electric Appliances Taobao flagship store is officially launched

August 2nd news, today, Alibaba’s self-operated Miaosuda Electric Appliances Taobao flagship store was officially launched. It is reported that the Miaosuda Electric Appliances launched this time is a new brand under Alibaba's B2C retail business group. It is an Alibaba self-operated electrical appliance store. It was officially launched on Tmall on April 29, 2022. The product range covers mobile phones, computer tablets, refrigerators, washing machines, digital accessories, home appliances and other categories. Unlike the brand's official flagship store of Tmall, the ownership of the Miaosuda store belongs to the platform, which is directly paid to the brand owner to purchase the goods and shipped directly to the consumers. (E-commerce News)

2. TikTok e-commerce releases a new version of the author's reputation points

On August 3, Douyin E-commerce released a new version of the author's reputation, focusing on upgrading users' consumption links in content e-commerce scenarios to improve users' shopping experience and satisfaction in content scenarios. At the same time, Douyin e-commerce has adjusted the new version of the author's word-of-mouth assessment indicators, and added a new "content word-of-mouth" assessment latitude: the assessment indicator is the negative feedback rate for content publicity in effective payment orders generated by creators sharing products. (E-commerce News)

3. Benlai Life has obtained the first ISO 22000 certification from fresh food e-commerce platform

August 2nd news, recently, Benlai Life has successfully passed the professional review of SGS, a well-known and authoritative testing agency in the world, and has been awarded ISO 22000:2018 and BRCGS S&D certification certificates. At present, Benlai Life has commissioned SGS to conduct risk testing and investigation on more than 300 products, and strictly manage the technical indicators of key products based on data. In the future, Benlai Life will further expand its business cooperation scope with SGS. In addition to expanding the scope of product testing, it will carry out its brand product traceability cooperation and SGS-IC Mark product certification, and continue to promote ISO22000 food safety management system certification, BRC certification, etc. nationwide. (E-commerce News)

4. Kuaishou established an independent toB business department and will release the StreamLake brand

On August 3, Kuaishou will release the StreamLake brand and launch audio and video + AI products and solutions for various industries, which means that Kuaishou has officially entered the toB track. In addition, Kuaishou has recently established an independent business department "Xiliuhu", which is responsible for the research and development of toB-related businesses. Yu Bing, senior vice president of Kuaishou, also serves as the head of Xiliu Lake business and reports to Kuaishou CTO Chen Dingjia. (E-commerce News)

5. TikTok 818 Discovery Festival will start on August 6

According to August 3, Douyin 818 Discover Goods Festival will officially start on August 6. The event is themed "Discover Goods" and will cover the dimensions of traffic conversion, content production, new marketing, after-sales service, etc., and will launch specific merchant support measures and diversified gameplay, aiming to help merchants achieve high-quality explosion of cost reduction and efficiency improvement online and offline, and provide product solutions to meet the diversified business needs of merchants. At the same time, the platform provides a large amount of rights and interests subsidies, increases the operation guarantees of the entire process, and enhances the influence of the event in all aspects, and helps merchants/creators grow. (E-commerce News)

Internet news

6. Ctrip released 2022 Qixi Travel Data: Hotel bookings increased by more than twice compared with last year

According to August 3, the 2022 Qixi Travel Data released by Ctrip today showed that as of August 2, the overall domestic hotel bookings and high-star hotel bookings on the Qixi Festival both increased by more than twice compared with last year, the bookings for special hotels and hourly rooms both increased by more than 1 times, and the bookings for homestays increased by nearly 3 times compared with the same period last year. Starting from the week before the Chinese Valentine's Day, female users have taken the initiative in booking a house. According to data from Ctrip platform, from July 25 to the present, female users account for more than 50% of domestic hotel reservations. (E-commerce News)

8. Ele.me launches a special session for free Chinese flowers for 10,000 free lists

According to August 3, Ele.me officially announced that it will add an additional "Qianxi Flowers Free" event on the Chinese Valentine's Day event in addition to the "Guess the Answer and Free" event on the Chinese Valentine's Day. At the specified moment, the user successfully places an order in a flower shop with the "Get Free Order" label, and he will have the opportunity to get a free order according to the rules. The maximum reward for free orders is 99 yuan, with a total of 10,000 free orders in 3 games. If a long order meets the free order requirements on the same day, only the first order can enjoy the free order. If there is any refund or cancellation of the application before delivery, the reward opportunity will not be obtained, and the eligibility for exemption on the same day will be consumed. If the user frequently cancels orders or other cheating behaviors, the opportunity for exemption or cancels the eligibility for exemption will be cancelled. (E-commerce News)

Cross-border newsletter

8. Alibaba International Station recalls a number of problematic products involving life jackets, toys, etc.

August 3rd news, today, Alibaba International Station issued a number of product recall announcements, including 11 models of life jackets sold on Amazon, Anyang plush golden retriever interactive pet puppy toys, Vichy Liftactiv expert peptide-C anti-aging ampoule products, and all pajama products sold on Crackerjack. The announcement shows that Alibaba International Station Platform will publish the information of recalled products from time to time in accordance with the product recall notice issued by domestic and foreign regulatory agencies, reminding merchants to comply with applicable laws, compliance requirements and recall rules in different markets. Alibaba International Station reserves the right to impose any penalties on merchants that violate regulations in accordance with its platform rules. (E-commerce News)

9. Shopee launches new wide-version store advertising

August 3 news, Shopee recently issued an announcement stating that the platform will launch a new wide version of the store advertising design. Compared with the previous version, the new version is wider and more obvious in terms of visual effects, and allows buyers to display products and coupons that are most relevant to their search results. It is reported that this wide-version design of store advertising can help sellers increase advertising conversion and trigger traffic. Store advertising is currently only for brand merchants, preferred merchants, and some sellers with excellent sales performance. (E-commerce News)

10. Doba, a subsidiary of Focus Technology, has connected with Amazon, eBay and other platforms

August 3rd news, recently, Doba, a "one-piece delivery" platform under Focus Technology, was invited to attend the 2022 China Sports Goods Industry Cross-border E-commerce Summit. Doba user operations director Guo Lan said at the meeting that a distribution platform can help companies improve cross-border distribution efficiency, broaden the sales channels of online retailers, and promote cross-border overseas manufacturers' business. Guo Lan pointed out that sports goods have always been a hot-selling category on the Doba platform, and fitness equipment products are quite popular among overseas buyers. Recently, Doba has also provided traffic support for new products listed. (E-commerce News)