After termination of the contract, apologizing, blocking... After burning 100 million yuan to invite the whole network to eat pickled fish, why do everyone in the Qudian call for a beating?

Burn 100 million in one night

Top sales list No.1

Please eat pickled fish on the entire network for 0.1 yuan

...

10 days ago, Qudian became one of the highly anticipated live broadcast rooms with its "money ability".

Ten days later, Qudian once again stood on the hot search list and turned into the target of "everyone shouted and beaten".

After "harvest" the college student, he came to "harvest" the mother again

I believe many people have already understood the predecessor of Qudian.

Qudian was a loan matchmaking platform that started with campus loans. It was the "original origin " of campus loans and was deeply disliked by students' parents and teachers.

Now that Qudian, which has entered the pre-made dishes, has targeted the investment promotion target group and claimed that only those with high fan levels are eligible to cooperate, and can provide entrepreneurial partners with one-year interest-free loans.

Combined with the "black history" of that year, a sense of routine came to my mind. Qudian's behavior was sharply called by netizens: After Qudian "harvested" college students, he came to "harvested" his mother .

At the same time, the stars who stood up for it have also drawn a clear line with Qudian.

On July 26, Fu Seoul, a debater of "The Debater" who participated in the live broadcast of pre-made dishes in Qudian, apologized on Weibo: I regret it, and my intestines are full of regret.

Previously, some netizens exposed that Fu Seoul had deleted some comments that "netizens advised Fu Seoul to stay away from Luo Min."

On the same day, actor Jia Nailiang also posted on Weibo: We were careless and did not make clear the brand's predecessor experience. After discovering the problem, we terminated the contract as soon as possible.

In the previous live broadcast of Qudian, Jia Nailiang claimed that he had known Luo Min for many years.

In addition, Luo Min was blocked by the "Oriental Selection" live broadcast room for 10 consecutive "carnival" gifts. Dong Yuhui responded to this:

The director has just graduated from college and sometimes has some personal grudges and wants to block it. After listening to it, I think it is quite reasonable.

Regardless of the "private grudges" mentioned by Dong Yuhui or the brand predecessors expressed by Fu Seoul and Jia Nailiang, they actually point to the Qudian before the transformation...

Luo Min, who wanted to successfully transform through a live broadcast of "Showing the Sky" sales, may not have thought that the Internet has memories, and it is still fresh in memory!

Started with "human blood steamed buns" and ranked among the rich list

Open the window of "Qudian Luo Boss" and we found that the Qudian Fresh Flagship Store is authorized and operated by Xiamen Wanlimu Technology Co., Ltd.

The company is held by 99.9% of Xiamen Qudian Technology Co., Ltd., while the latter is held by Luo Min himself 100%.

The company, founded in 2017, landed on the New York Stock Exchange in the same year. The stock price rose to US$34.35 on the day of listing, and its market value once reached US$11.3 billion.

"Presentation is the peak" is what many people described at that time.

But little did they know that this "dark horse" has a more widely known name - Qufenqi.

This is a platform established in 2014 to provide installment consumption for college students.

With the slogans of "zero down payment" and "you can use iPhone without selling your kidneys", college students are encouraged to borrow money to consume, and the installment annualization rate provided by the platform is as high as 40%!

"Qufenqi" former official website

With the expansion of user base and the support of capital, Qufenqi changed its name to "Qudian" in 2017 and became a new star in the stock market.

Luo Min, who nourished 34 years old, was listed on the "2017 Hurun Post-80s Rich List" with a net worth of RMB 12.5 billion.

Later, after the scandal of female college students' "naked loans" was widely exposed, relevant national policies became increasingly tightened, and the financial path of campus loans was blocked.

Qudian, which made its fortune by making its campus loan business, had to stop transforming.

In the next five years, Luo Min led Qudian to run wildly and founded Dabai Automobile, the luxury e-commerce platform "Wanlimu", and the Wanlimu Children's Education Project.

Jia Nailiang was once the spokesperson for "Wanlimu"

Every transformation is in the form of "1 cent sauerkraut fish" - a way to make money and gain publicity by spending money and making money.

But none of these have stopped Qudian's continuous decline in performance.

Qudian's stock price fell to $0.63 in March this year, hitting a record low.

At the same time, Qudian has received a delisting warning because its stock price has been hovering below $1 for a long time.

Is Luo Min wronged?

A successful entrepreneur with a net worth of over 10 billion is now standing opposite the entire network. Is it wrong?

Isn't it unfair? After all, Luo Min was not very wrong during this period;

Unjust? This is his long-term mistake in the past 8 years.

I remember that there was a sentence in Alibaba’s letter to shareholders:

The long-termism that cannot form the precipitation of abilities is nihilism

Businesses that cannot create value will not develop healthily and sustainably

Making money is only part of the goal of entrepreneurship. Creating a sustainable, benign and positive value for society is the unchanging vision and goal of entrepreneurship.

No matter how good the business model is, the wrong direction will only become darker and worse.

Only by focusing on "altruism" and developing "altruism" is the basis for a company to become bigger and stronger!