How to improve traffic conversion on Taobao homepage

　　In the previous article, the editor of Lao Gao Crown Club has analyzed with you why the traffic conversion of Taobao homepage is low ? Today, I will prescribe the right medicine and tell you how to improve the traffic conversion of Taobao homepage.

　　1. Store homepage decoration

　　When entering the store, the customer's first feeling is visual impact, which can directly affect the overall collection of the baby. If your store decoration style is very big, it will naturally give customers a different feeling. Customers want to take advantage of it. If your store decoration is well-decorated, then the buyer cannot convince himself to buy your products! Therefore, store decoration is one of the important reasons that affect conversion rates.

　　2. Reasonable pricing

　　We know that Taobao now has a gold pricing method, which is price = (highest price-lowest price) * 0.618+lowest price. Generally speaking, sellers can refer to this pricing method to price. Before we set our pricing, it is best to refer to our competitor's average customer price. In addition to these, we also need to consider which store profits, traffic and main promotional products are, and then set the unit price based on the quality and cost of the baby.

　　3. Optimization of Taobao details page

The conversion rate　　of many traffic is mainly reflected in the details page. Buyers will carefully read the details page content before placing an order, so it is very important to make the details page well.

　　Here we mainly talk about two points:

　　1. Title settings

　　The title must be well-known to show the selling points and characteristics of the baby. It is best to have some unique attributes of the baby and some keywords that have some characteristics of the baby .

　　2. Main picture of the mobile phone

　　The main picture must be accurate and detailed. If you want to improve the conversion rate, you must work hard on details. Many buyers mainly focus on details, and details are the places that best reflect quality. On the main picture, it is best to show the core selling points of the baby. The main picture directly affects the jump rate, so the main picture cannot be careless.

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