Evening information: Alibaba International Station launched the "Foreign Trade Relief PLUS Plan"; Taocai promotes free home delivery services; Xiaohongshu's men's skin care search index has risen by 167% in the past two months; AliExpress announced the European market insight in July: the demand for cool and energy-saving categories has increased; the 1st anniversary celebration of making friends: On July 19, the GMV of the wine and food live broadcast room exceeded 3.25 million...
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E-commerce newsletter
1. Shanghai launches the "E-commerce Platform Lighting" campaign, Pinduoduo Xiaohongshu, etc.
On July 21, the Shanghai Market Supervision Bureau recently deployed the "E-commerce Platform Lighting" action, covering 51 e-commerce platforms in the city, including Pinduoduo, Xiaohongshu, Shipais, Ctrip, Ele.me, etc., achieving "full coverage". In Shanghai, in order to help enterprises carry out internal audits more smoothly and targetedly, the Shanghai Market Supervision Bureau sorted out the laws and regulations involved in the lighting action in advance, and formulated a self-examination list of platform information disclosure, totaling 4 items and 16 items; and sorted out a specific list of 25 certificates and 3 rules involving market supervision functions. (E-commerce News)
2. Xiaohongshu's men's skin care search index rose by 167% in the past two months
According to news on July 21, there were as many as 110,000 notes on "How to Be Behave" on Xiaohongshu, and the search index for men's skin care topics increased by 167% in the past two months. In response to this, Xiaohongshu Inspiration Marketing released a men's beauty protection chapter of the future consumer inspiration. According to Xiaohongshu data, from July 2021 to June 2022, the search volume of "sun protection men" increased by 138% month-on-month, and "men's soil sun protection" increased by 96% month-on-month. Based on the above two time periods, the search volume of "men's manicure styles" increased by 302% in half a year, the "man's hand cream recommended men" increased by 1645% in half a year, and the "men's perfume recommended in half a year" increased by 320% in half a year. (E-commerce News)
3. Free door-to-door delivery service for Taobao Cai Cai Promotion
According to July 21, on July 21, Taocai Cai promoted the free door-to-door delivery function to all "group leaders" on the platform. The "group leader" can choose 5 delivery amounts ranging from 0 yuan to 50 yuan and a door-to-door range ranging from 100 meters to 2 kilometers. Free door-to-door delivery service will be marked with the "door delivery" logo. If there are many orders delivered to the group point, Taocai will also be rewarded. According to reports, "orders are placed on the same day and pick up the next day" is a common service model in the community e-commerce industry. (E-commerce News)
4. Suning.com and Hisense upgrade strategic cooperation
On July 21, on July 18, the third-quarter strategic main promoter meeting of Suning.com & Hisense was held at Hisense headquarters. Ren Jun, President of Suning.com Group, and Jia Shaoqian, President of Hisense Group, led many senior executives of the business line between the two sides to conduct in-depth communication. In terms of subsidies, both parties will introduce preferential policies such as a maximum discount of 800 yuan for old-for-new transactions, a subsidy of 1,000 yuan for new machines, and a maximum refund of 3,000 yuan for all value purchases. Both sides will also continue to participate in government appliance subsidies to benefit consumers. (E-commerce News)
Internet news
5. The 1st anniversary celebration of making friends: On July 19, the GMV of the wine and food live broadcast room exceeded 3.25 million
On July 21, today, Jiaoke Friends' live broadcast room announced that on July 19, Jiaoke Friends' live broadcast room GMV exceeded 3.25 million, with a total of 367,000 viewers and 20,800 orders in the audience; thank you all new and old friends for your company and support in front of the screen, and thank all brands for their support. However, in an interview with SHOWCASE, Huang He said that he does not value daily single-game GMV, and he can make stable output when making friends. "We are the first in the GMV to sell goods on Douyin every week, monthly and every year, and we are basically the top three every day." (E-commerce News)
6. Alipay's public and private domain traffic efficiency has improved, and the number of users accessing mini-programs has increased by 87% year-on-year
July 21st news, today, Alipay announced the latest upgrade of search products at the 2022 Partner Conference: open search "minimal program direct access" to lower the entry threshold for merchants; optimize the display of service search results pages, increase coupon exposure, and help improve click conversion. It is reported that in the past year, the number of users entering mini programs through Alipay "search" has increased by 87% year-on-year, and search has become an important entrance for Alipay users to access mini programs.
"Mini Program Direct" further lowers the threshold for merchants' operations. As long as merchants have mini programs, they can configure the search direct access area and display core services such as event marketing cards and coupons. With this function open, Alipay Search Direct has enabled all mini-programs to be available to merchants. In addition, the service search result page is more displayable, and supports merchants to customize search keywords, special services, coupons and other information. The click-through rate of user search services is higher, which helps improve business conversion. At present, merchants and service providers can directly configure and activate these functions on the Alipay merchant platform and the Alipay service provider platform, and mini program developers can also access through interfaces on the Alipay open platform. (Yibang Power)
Cross-border newsletter
7. Alibaba International Station launches the "Foreign Trade Relief PLUS Plan"
Data from the General Administration of Customs shows that in the first five months of 2022, China's exports of goods were 8.94 trillion yuan, an increase of 11.4%. Among them, cross-border e-commerce has performed well and has become an important platform to drive the growth of Chinese companies. With the continued growth of high-quality overseas buyers, the new round of dividends of China's high-quality supply overseas is highlighted, and globalization of corporate layout will become a must-have option. (E-commerce News)
8. AliExpress announced its market insights in Europe in July: Demand for cooling and energy-saving categories increases
July 21 news, AliExpress recently released the "July European Market Opportunity Insight", showing that since July, European consumers' demand for cooling products, home swimming pools, outdoor sports equipment, swimsuits and sunglasses accessories has soared. In the just-passed AliExpress summer sale, products such as "energy-saving fans" and "home swimming pool" have begun to soar. In Spain, Xiaomi's energy-saving fans were sold out twice, and the transaction volume of ceiling fan lights has also increased by 12 times.
In the category of consumer goods (home goods, small household appliances, maternal and infant toys), core consumers mainly focus on women, pets, mother and infant, and toys who pursue the fun of life. The core price bands of small household appliances such as electric fans are 80-120 euros, and the core price bands of light and small household items and outdoor toys are 15-45 euros; in the category of tool consumer goods (hard decoration, tools, furniture), intelligent energy-saving products and clean and environmentally friendly energy equipment have become the new favorites of home decoration categories. The search volume and demand for products such as smart power-saving sockets, smart switches, smart induction faucets, smart toilet accessories, solar energy accessories, etc. are growing rapidly. The core customer group is men who love life and handmade, with price bands concentrated in 20-30 euros; among the outdoor consumer products (sports, lamps), European consumers' demand for scooters, surfboards, and cycling has increased the most significantly. At the same time, portable lamps with long battery life, solar energy, multi-functional/portable, compact, and super bright and waterproof have also been significantly improved, and consumers care more about the cost-effectiveness and the functions and quality of the product itself; in the fashion consumer products (male/female fashion products), women pay more attention to clothing that is mainly light and comfortable, and makeup and nail products with medium and high saturation colors, while men pay more attention to the functionality, cost-effectiveness, portability and their own social needs. In the category of portable electronic consumer goods (technology products), 3C products that can be used in outdoor scenarios such as outdoor projectors, outdoor speakers, waterproof smart watches are very popular. In the home appliances, washing machines, microwave ovens, and smart fans are also popular summer models. In addition, AliExpress continues to increase investment in the European market. Recently, it was reported that AliExpress plans to expand the scale of self-pickup services in Europe by nearly 50%. It is reported that AliExpress's pickup service has received good reviews in Europe. In June 2022, the daily usage of AliExpress self-pickup points in Spain increased by 15 times year-on-year, and in France it increased by 300%. (Yibang Power)
9. E-commerce service provider Etaily collaborates with TikTokShop to provide store management solutions for e-commerce
On July 21, Philippine e-commerce service provider Etaily announced that it had reached a cooperation with TikTok Shop to become an authorized partner of TikTok Shop. Etaily will take advantage of this cooperation opportunity to help Philippine retail companies seize the opportunity of TikTok Shop user growth. Etaily will help its brand partners build the TikTok Shop channel and provide e-commerce solutions including community management, video production, live streaming, collaboration with content creators, store management, and warehousing fulfillment. Through cooperation, Etaily can also cover the fulfillment and logistics of TikTok Shop, and provide a support ecosystem for brands through integration with the TikTok Shop backend. (Yibang Power)
10. Airwallex Air Cloud Hui launched the acquisition plug-in on Shopify
July 21 news, today, Airwallex, a world-leading financial technology company, announced that it has officially launched the global acquisition plug-in on Shopify. In addition, Airwallex Air Cloud Exchange merchants can also collect and settle bills in seven mainstream currencies including US dollars, thereby reducing unnecessary foreign exchange costs and additional fees. At the same time, merchants can also receive payments through Airwallex Air Cloud Hui's multi-currency account, and use Cloud Hui Visa card or make international payments directly. (E-commerce News)
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