#Laogao E-commerce Newsletter#[E-commerce Evening News on July 19]

Evening News: JD.com's global sales increased by 27 times year-on-year in the first half of the year; Pinduoduo's "Fresh Chinese Good Farm Products" Hubei Enshi live broadcast event sales reached nearly 1 million yuan; 2022 Amazon China Prime membership day concluded China members increased by nearly 60% year-on-year; TikTok was exposed to shrinking its business and first investing in India, Malaysia, Thailand, Japan, South Korea and the Middle East markets; Ctrip's summer vacation travel trend report: The 2022 summer travel search index has tied in 2019...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The number of new products sold in JD.com increased by 27 times year-on-year in the first half of the year

On July 19, JD Global Sales recently released the "2022 Overseas, Hong Kong, Macao and Taiwan Consumption Trend Insights White Paper". The White Paper shows that JD Global Sales is backed by JD’s main website, providing global consumers with a wide range of products. The number of products for global users increased by 27 times year-on-year in the first half of the year. On the day of the good start, the amount of orders placed in Hong Kong, China increased by 265% year-on-year, and mobile phone communications, home daily necessities, and nutrition and health care achieved steady growth worldwide. (E-commerce News)

2. Pinduoduo’s “Seeking Fresh Chinese Good Farm Products” Hubei Enshi Live Broadcasting Event Sales of Nearly 1 million yuan

During this live broadcast event, 48 specialty agricultural products from 11 counties and cities were selected, including Enshi selenium tea and Marco potatoes, as well as bacon, tea oil, wild honey, small kudzu root powder, noodles, etc. Among them, natural selenium-containing products such as tea leaves, tea oil, wild honey, small potatoes, and kudzu powder selected from selenium-rich soil are particularly popular among consumers. One of the "Enshi Selenium Tea" has tens of thousands of pieces of order and sales of single products are nearly 150,000 yuan. According to statistics, after 12 hours of live broadcast, the number of viewers in the live broadcast room reached 1.51 million, with a total sales of nearly 1 million yuan. (E-commerce News)

3. Douyin e-commerce launches livelog trendy good products plan·Summer Qinshuang Challenge

According to July 19, the Douyin e-commerce service provider team will launch the livelog trendy good products plan and summer Qinshuang challenge event from July 16 to 24, aiming to create the concept of Douyin e-commerce live immersive content marketing. This event has set up a variety of gameplay for service providers such as livelog theme live broadcast rooms, summer live broadcast rooms, Qinshuang live broadcast rooms, and industry comprehensive qualifying competitions to help merchants achieve summer growth. At the same time, the platform also matches merchants with a variety of promotional and distribution resources such as livelog official landing page, topic page banner, live broadcast room, discovery page banner, etc. to meet merchants' demand for summer marketing voice. For live broadcast rooms that meet the target requirements, the platform will provide exposure resources such as single-play live broadcast rooms, live broadcast rooms pits, and support for free and red envelopes to promote summer consumption growth. (E-commerce News)

4. More than 90% of consumers search for online shopping products on JD.com overseas for information related to online shopping products

On July 19, today, JD.com, a cross-border e-commerce platform under JD.com, released the "2022 Overseas Consumption Trend Report", which reveals the purchasing preferences of cross-border customers based on consumption data. The report shows that consumers aged 28-45 are the main group of buyers overseas of JD.com. The report also shows that 90.9% of consumers will search for online shopping and product discount information on JD.com overseas. The report points out that users are deeply influenced by their online shopping habits when living in China. (E-commerce News)

Internet news

5. Ctrip summer vacation travel trend report: The 2022 summer travel search index has tied for 2019

July 19th news, Ctrip recently released the "2022 Summer Tourism Market Trend Report". Chengdu, which ranked first, has increased its summer air ticket bookings by more than 20% year-on-year compared with 2019. In addition, due to the high temperature, the popularity of water park scenic spots that can escape the summer heat and cool off has soared. The order volume in the past week has increased by 80% month-on-month, and the number of hotel orders in popular coastal cities has continued to grow, surpassing the top 30% of the epidemic. (E-commerce News)

6. Alipay Life Channel launches a special live broadcast of scenic spots and cultural tourism

According to July 19, from July 19 to 23, relevant persons in charge of cultural and tourism tourism in popular cities such as Huangshan, Xishuangbanna, and Sanya sent "city invitation letters" to the whole country in the live broadcast room of Alipay Life Channel, introducing local tourism characteristics on the live broadcast, and distributing urban tourism benefits to welcome guests. It is reported that as early as March this year, scenic spots such as Huangshan and Huashan had already started "live broadcast" to attract customers on the Alipay Life Channel. Through diverse forms such as tour guides, slow live broadcasts, and connections with Huashan, the beauty, culture and services of the scenic spots are displayed to netizens. (E-commerce News)

Cross-border newsletter

7. 2022 Amazon China Prime Member Day ended. Chinese members increased by nearly 60% year-on-year.

July 19th news, today, Amazon China announced that the sales of more than 500 brands of Prime members increased by more than 100% year-on-year, with sales reaching nearly three times during the 618 period, and the number of new Prime members in China increased by nearly 60% year-on-year. As the largest Prime membership day to date, during the 2022 Amazon Prime membership day, global Prime members purchased more than 300 million items. Membership Day saved over US$1.7 billion for global Prime members, setting a record high for global Prime membership day. During this year's Amazon China Prime membership day, a total of 20,000 international brands participated, and 3 million new products selected from all over the world and 2 million good products discounts were also available. According to consumption data on China Prime Member Day, the sales of products in summer outdoor experience categories, professional headphones and audio categories, products focusing on various specialized concepts and health categories, two-dimensional toys and children's puzzle games categories and high-end home brand categories have grown rapidly in Amazon China Prime Member Day. (Yibang Power)

8. TikTok was revealed to shrink its business and first attack on India, Malaysia, Thailand, Japan, South Korea and the Middle East markets

On July 19, according to the Science and Technology Innovation Board Daily, a ByteDance person revealed that TikTok overseas version of TikTok is adjusting its global business, with its plan to start the markets of India, Malaysia, Thailand, Japan and South Korea and the Middle East first, and other regions will shrink first. Recently, it was reported that TikTok began to reorganize its company's business and organizational structure globally, with the United States, the European Union and the United Kingdom being the most affected, team expansion plans were shelved, recruitment was frozen, and some overseas company employees were fired. As part of the "larger restructuring effort", TikTok executive David Ortiz also announced his sacking on Monday. (E-commerce News)

9. Dunhuang.com revised the "Order Transfer Service Management Rules"

According to July 19, Dunhuang.com today issued a notice on the revision of the "Order Transfer Service Management Rules". The revision of the rules will officially come into effect on July 25, 2022. Dunhuang.com recently issued an announcement on order transfer service, and now the order transfer service has been partially optimized; the platform will stop sellers from claiming across categories, and sellers can only claim orders for the same first-level business category. (E-commerce News)

10. The valuation of Instacart, a fresh food e-commerce company in the United States, has been lowered to US$14.7 billion

When the epidemic was severe, Instacart grew rapidly. Now the situation has changed. Slowdown in growth, inflation, and high interest rates are all unfavorable to Instacart. Instacart raised funds in March 2021, when its valuation was about $39 billion, and its internal valuation was reduced by 40% a year later. Since the beginning of the year, Fidelity has continuously lowered Instacart's valuation. As of May 31, Fidelity Blue Chip Growth Fund lowered Instacart's price per share to $48.43, a lot lower than $64.85 a month ago. (E-commerce News)