#Laogao E-commerce Newsletter#[E-commerce Evening News on July 18]

Evening information: Alibaba invests in furniture retail platform; Taobao’s new fresh food quality sampling specifications clarify product sampling items and standards; Kuaishou E-commerce revises Kuaishou store violation management rules to take effect on July 23; Shopify provides Singapore merchants with brand new POS hardware; Shopee: More than 80% of Japanese toys & hobbies companies conduct cross-border e-commerce business...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba invests in furniture retail platform

According to the news on July 18, Tianyancha App, a few days ago, Beijing Huanyi Trading Co., Ltd. had industrial and commercial changes, adding Alibaba holding companies Hangzhou Haoxing Enterprise Management Partnership (Limited Partnership), Yageo Fashion (Shanghai) Technology Co., Ltd. and other shareholders, and the registered capital increased to approximately RMB 2.1841 million. The company was established in November 2018. The legal representative is Zhu Sichao. Its business scope includes product design; model design; packaging and decoration design, etc. Public information shows that the company sells modern-designed furniture, lamps and selected home accessories from all over the world in the form of a multi-brand collection store. (Yibang Power)

2. Douyin e-commerce "Flavor Guangxi" activity has accumulated 2.75 million Guangxi special products sold nationwide

July 18th news, today, Douyin officially released the news that Douyin e-commerce "Mountain Goods on the Headlines" was launched in Guangxi, and an online zone was opened on Douyin to promote local specialty agricultural products. According to Douyin data, in the seven-day event, a total of 2.75 million Guangxi agricultural specialties were sold nationwide through Douyin e-commerce, and Liuzhou snail noodles had the highest sales. It is reported that "Shandong Products Headlines" has leveraged the characteristics of e-commerce in the whole region, and has worked with more than 36,000 e-commerce experts and agricultural merchants on the platform to create rural short videos and live broadcast content, and work together to increase the market attention of Guangxi's agricultural products. During the event, the number of interactions such as "Mountain Goods Become the Headlines" and "Flavor Guangxi" Douyin topics such as likes, comments, and sharing reached 3.56 million times. Specifically, from July 8 to 14, the "Flavor Guangxi" online zone promoted the sales of 11,000 Guangxi agricultural specialties. Among them, Liuzhou snail noodles, Baise mango and Guangxi passion fruit ranked among the top three in sales, followed by Hezhou ivory rice and Beihai Sea Duck mayonnaise. (Yibang Power)

3. Kuaishou E-commerce revised Kuaishou store violation management rules to take effect on July 23

It is understood that after this revision, a new chapter of "Behavior Correction" was added, and Kuaishou Store first corrected violations to eliminate adverse effects. Corrective measures include but are not limited to: suspension of the use of shopping cart function, removal of illegal products, etc. After some products are removed from the shelves and rectified, they can be restored to the shelves, and merchants can click on the shelves and sell them again. (E-commerce News)

4. Taobao’s new fresh food quality sampling specifications clarify product sampling items and standards

According to July 18, Taobao recently issued an announcement stating that the platform plans to add the "Taobao Fresh Food Quality Sampling Standards". This rule change will officially take effect on July 22, 2022.  

The announcement shows that the main new points: the "Taobao Fresh Food Quality Sampling Specifications", which clarifies the quality random inspection process, random inspection scope, random inspection items and standards, and illegal handling of fresh food products; and clarifies the random inspection standards and requirements of eight specific categories of fresh products, including peach, citrus, orange, cherry, apple, pomegranate, grapes/carton, hairy crab, etc.  

Specifically, the "Taobao Fresh Food Quality Sampling Specifications" applies to Taobao sellers who publish products under the first-level category "Aquatic Meat/Fresh Fruits/Cooked Food". If this specification has provisions, this specification will be applied first. If this specification does not have separate provisions, it shall be implemented in accordance with the "Taobao Product Quality Sampling Specifications". The inspection items for the quality of fresh products include the product quality inspection items in the "Taobao Product Quality Sampling Specifications", the "Taobao Product Sampling Standards (Food)" and the specific category inspection items in this specification. The test is based on the fact that all subsequent modifications (excluding errata) or revisions of documents that are dated shall not apply to this specification; the latest version of documents that are not dated shall apply to this specification. (Yibang Power)

Internet news

5. Pilot program for adding door-to-door delivery services for special groups

On July 18, Alibaba's community e-commerce business Taocai said that the continuous high temperatures have affected consumers picking up vegetables when they go to the store or "group spots". Taocai encourages store owners or "group leaders" to deliver free food to special groups such as the elderly, so that the elderly can eat fresh vegetables without leaving home. It is reported that since the beginning of this year, Taocai has successively piloted door-to-door delivery services in many cities. Taocai also stated that the door-to-door delivery service is not a mandatory requirement, but is decided by the "group leader" to decide whether to activate it. The high temperatures have continued in the past month, and the number of group points for free delivery to the door has increased a lot. Next, more stores and group points will be encouraged to participate through physical rewards and traffic tilts. (Yibang Power)

6. News says TikTok will launch the "Circle" function on July 29

According to Beijing Business Daily, due to adjustments in business development, Douyin will remove the "Circle" function from July 29. At that time, all the same-city circle functions will not be accessible and used, and the offline will not affect the works published by users on Douyin. In response, a customer service staff member said that he had not received any relevant information about the subsequent arrangements of the function. As of press time, the relevant person in charge of Douyin has not responded to the Beijing Business Daily reporter. (E-commerce News)

Cross-border newsletter

7. Alibaba International Station will close the secondary category herbal cigars and cigarettes on July 25

The announcement stated that according to the laws and regulations of various countries and the requirements of regulatory agencies, Alibaba International Station Platform has prohibited the release of any tobacco products and related information. Alibaba International Station stated that the platform will continue to pay attention to relevant policy changes in various countries and make corresponding adjustments to the platform control policies based on this. The chewing gum products released by merchants on Alibaba International Station will be blocked in the Singapore market by countries. (E-commerce News)

8. Shopify provides Singaporean merchants with new POS hardware

July 18th news, Shopify recently announced that it would provide Singapore merchants with the brand new Shopify POS and integrated hardware Wisepad 3. Shopify POS seamlessly connects with Shopify card readers and compatible hardware accessories. According to reports, Shopify POS can turn mobile devices into points of sale, and merchants can download the Shopify retail POS app to any Android or iOS smartphone or tablet, making it easier for merchants to complete sales. (E-commerce News)

9. Shopee: More than 80% of Japanese toys & hobbies companies carry out cross-border e-commerce business

July 18th news, Shopee recently conducted a cross-border e-commerce survey on staff, managers and supervisors of e-commerce companies for Japanese toys and hobbies. The survey results show that 81% of respondents said their companies had conducted cross-border e-commerce business, while 14.5% said they did not. Regarding the advantages of cross-border e-commerce, 68.5% of respondents believe that there are more countries that are easy to accept Japanese culture and products; 53.9% believe that cross-border e-commerce can cultivate a large market; 52.8% believe that the economy will grow further in the future; 43.8% believe that toys and hobbies have a lot of audiences in Southeast Asia. Among those who conduct cross-border business, 59.6% of respondents conducted e-commerce business in Malaysia, followed by Singapore (58.4%) and Taiwan (41.6%). (E-commerce News)

10. Amazon says it does not consider closing its own brand business

Recently, Amazon refuted the company's private label reports last week and said it will continue to invest in this field. An Amazon spokesperson said, "We have never seriously considered closing our private label business, and we will continue to invest in this area, just as many of our retail competitors have been doing this for decades and continue to do this today." It is understood that last Thursday, the Wall Street Journal released a report saying that due to weak sales, Amazon has begun to significantly cut the number of items sold by private labels and discussed the possibility of completely withdrawing from the private label business to alleviate regulatory pressure. (E-commerce News)