#Laogao E-commerce Newsletter#[E-commerce Evening News on July 14]

Evening News: Bill Gates Gates announced that he would donate $20 billion to the foundation; Douyin e-commerce adjusted the investment rules for the 2022 Douyin 818 Discovery Goods Festival event; the main pictures and specifications of the 1688 platform no longer support GIF format; Kuaishou punished a total of 210,000 counterfeit accounts in June this year; Kuaishou has dealt with 1,266 illegal accounts involving "marketing account raising and related apprenticeship recruitment teaching activities"...

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E-commerce newsletter

1. Douyin e-commerce adjusts investment rules for Douyin 818 Discovery Goods Festival in 2022

On July 14, Douyin E-commerce recently released an announcement on the adjustment of investment rules for the 2022 Douyin 818 Discovery Goods Festival. The announcement shows that the registration time for the 2022 Douyin 818 Discovery Good Things Festival is 16:00:00 on July 7, 2022-23:59:59 on August 18, 2022, and the event time is 00:00:00 on August 6, 2022-23:59:59 on August 18, 2022. In terms of service requirements, merchants who register for the Douyin 818 Discovery Goods Festival and the merchants corresponding to the creators need to maintain the activation of the fast refund service without shipment from 00:00:00 on August 6, 2022 to 23:59:59 on August 18, 2022. It is recommended that merchants start the above services by themselves before 23:59:59 on August 5, 2022. (Tik Tok Learning Center)

2. JD.com launches full online purchase promotion function

According to July 14, JD.com officially announced that the exchange promotion has been opened to all merchants, and merchants are invited to actively try and give product suggestions. According to reports, the exchange promotion supports two promotional methods: Manyuan exchange and full-piece exchange. By reaching a certain threshold, you can enjoy low-priced exchange of goods, which can increase the average customer price and increase the correlation penetration between different products. It should be noted that the exchange promotion can be superimposed with the total price promotion, and the total price promotion is the same as the superimposed rules of other promotions. (Jingmai Business Center)

3. The main picture and specification picture of the 1688 platform product no longer support GIF format

On July 14, the 1688 platform released a notice today that the main picture and specification picture of the 1688 platform product no longer support GIF format. (1688)

4. Kuaishou has dealt with 1,266 illegal accounts involving "marketing account and related apprenticeship teaching activities"

On July 14, Kuaishou official released the "Announcement on the Governance Action of Cracking the "Marketing Account and Related Educational Activities for Accepting Apprenticeships" today. In "teaching", these accounts often teach and encourage users to find, transfer, edit, scrub, batch modify unauthorized content or other creators' content, trying to evade the platform's handling of infringement. Kuaishou said that from March 2022, Kuaishou platform will carry out special governance on "marketing account raising and related apprenticeship teaching activities". From June 30, 2022 to July 7, 2022, the platform dealt with 1,266 illegal accounts. (Kuaishou Weibo)

5. Douyin e-commerce revised the "global shopping" violation management rules

According to July 14, Douyin E-commerce recently revised the "Global Purchase" Illegal Management Rules", with the public announcement period from July 14, 2022 to July 21, 2022. The rules are expected to come into effect on July 21, 2022, and the platform will issue formal effective rules separately after the public announcement expires. It is understood that in the revised rules, the scene of illegally adding "low-price promotional products" unreported, mainly refers to the fact that imported products sold by merchants at low prices are not reported on the platform, resulting in abnormal situations in the customs declaration procedures of China. Other processing includes but is not limited to banning related products, removal from shelves, restricting marketing activities in stores, etc. (Tiktok E-commerce Learning Center)

6. Kuaishou has imposed a total of 210,000 counterfeit accounts in June this year

On July 14th, Kuaishou official released the "Kuaishou's Governance Announcement on the Governance of False Accounts". The announcement shows that the Kuaishou platform found that some accounts have impersonated others to attract traffic, maliciously increase fans, and even monetize and make profits. Such behavior infringes on the legitimate rights and interests of others and greatly affects the user's experience. In June 2022, the platform imposed a total of 210,000 counterfeit accounts. Kuaishou said that it regards user safety and experience as the foundation of the platform and firmly opposes any form of false imitation. (Kuaishou Weibo)

7. JD.com's hourly popsicle sales increased by 189% month-on-month in the past week

On July 14, JD.com announced today that in the past week, popsicle sales have increased by 189% month-on-month, ice cream has increased by 109% month-on-month, and popsicle ice has increased by 138% month-on-month. In addition, sales of gas-soaked wines on JD Hour Shopping and JD Home increased by 310% month-on-month. Sales of beer for summer night snacks also increased by 74% month-on-month; among beverages, sales of herbal tea increased by 201% month-on-month, sales of refrigerated soy milk increased by 180% month-on-month, and refrigerated juices, carbonated beverages, etc. also increased by nearly 70%.

Internet news

8. Bill Gates Gates announced donation of $20 billion to the foundation

July 14th news, on July 13th local time, Microsoft co-founder Bill Gates announced that he would donate $20 billion to the Bill and Melinda Gates Foundation this month. At the same time, the Bill and Melinda Gates Foundation announced that it plans to increase annual grant spending to $9 billion per year by 2026, a 50% increase from before the COVID-19 pandemic. The annual budget of the Gates Foundation needs to be formally approved by the Council. All board members agreed in principle to increase their payment target to $9 billion per year by 2026. (E-commerce News)

9. Alibaba launches training for Asian entrepreneurs

July 14th news, Alibaba's 2022 Asian Entrepreneur Training recently opened in Hangzhou. This training provides online entrepreneurship courses and practices for 631 entrepreneurs. According to reports, the number of applicants for this year's training courses mainly for Asian entrepreneurs has broken a record high, reaching 1,735. Most of the applicants are founders of small and medium-sized companies, from different fields such as e-commerce, electronic payment, logistics, online games, health and agriculture. The training was initiated by Alibaba’s Global Innovation and Development Initiative under the framework of eWTP cooperation. (China Economic Network)

Cross-border newsletter

10. Amazon Japan site reminds sellers to set their account to holiday mode

July 14th news, recently, Amazon Japan Station issued an announcement stating that the 2022 Japan Ullam Bon Festival will be held from August 13 to 15th. Amazon reminds sellers who are not open during the holidays to set their accounts to holiday mode to avoid ignoring orders that may affect performance. If the seller is not open during the Ullam Bon Festival, you can set the account to holiday mode and set the "Listing status", "Shipping time", and "Shipping method" in advance. It should be noted that the Ullambane Festival will be regarded as working days on August 15 (Monday) and August 16 (Tuesday) according to the calendar and will be calculated as work days for shipping and shipping. (Amazon Japan)