Sharing practical experience of fast 10 points on Taobao Express

The first step is that you need to find 10-30 such long-tail accurate keywords, save them well.

The second step is to make the main picture. The general one is almost done, so there is no need to fight against that kind of magic picture. The main picture must reflect what you want to express. For example, if your store is very professional, the pictures you make are neat and more generous. If you are a little fresher, then the main picture is a little simpler and more elegant.

Step 3: How to improve points after getting on the bus. (No need to change conversions to increase points)

As we all know, the useful indicator for improving quality scores by making direct trains is click rate. That's right, all we have to do is click rate. The conversion rate is also OK, but the conversion rate still requires order swiping. I will make points by not brushing orders now.

First add all the keywords you found before to the plan, and then look at the scores, and do not rush to delete the low scores. Instead, first check whether the correlation indicators of each word are full. If you are not satisfied, you must modify the title of the express train to achieve full quality.

Sharing practical experience of fast 10 points on Taobao Express

How to achieve full size,

It is to withdraw all of your keywords in your title

For example, I'll take out a few words now.

Sharing practical experience of fast 10 points on Taobao Express

This is a plan I made, you can check the search indicators.

How do I set the pass title

Sharing practical experience of fast 10 points on Taobao Express

That is, try to reflect the words in these keywords in the title.

At this time, you will check the quality score again, and there will be basically changes.

You have done those keywords before you delete all those below 7 points.

Then the default bidding is adjusted to 200% for example, 1 yuan or 2 fast mobile premium

After 1-2 hours of display, see which words are ranked better. If the ranking position is better, the display volume will be larger. Then select the first 2-4 keywords in turn based on the size of the display.

After final confirmation, leave 2-4 words.

Record all these 2-4 words and record the title of your express train

Delete this plan and change it to a new plan. Add these words to the price and start bidding.

Just bid on the word to the fifth place on the wireless end.

Then set a daily limit of 30 yuan, or set a minimum limit according to your own category.

Many people will say that clicks will be filtered, or clicks cannot represent the real situation of the product. I can only say that clicks are the role of a catalyst, which accelerates the increase in quality points, and also lets you know the clicks on your product as soon as possible after the homepage. As long as you believe that your product is a hit product, or that others have already made it a hit product, don’t worry about this thing. As for filtering, that’s for sure, but I have a way to make the software unable to filter it.

What is the basis for scoring here?

The first three days of performances are getting higher and higher day by day. It doesn’t matter how high it is, as long as it is high and yesterday’s.

If you are not easy to control, you can set a daily limit.

Set 30 yuan today and set 45 yuan tomorrow and set 70 yuan the day after tomorrow.

Click to get off the line.

This process does not require collection or shopping, because you will be clicked on it yourself, and you should have a little collection. Just a little tired in the first three days, and the following one is easy to operate

This method can usually get 10 minutes in 3-7 days.

So what will we do to improve the click rate of 2-4 words in the plan?

Generally speaking, we click on the keywords in the plan to view its average click rate.

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Sharing practical experience of fast 10 points on Taobao Express

As long as you make this keyword to the industry average of about 1.5 times to 2 times, you can quickly improve your score.

After 10 points, remember one thing, don’t rush to add words, but let these words be displayed in reality. You will find a very strange phenomenon. One order will be sold for more than 10 clicks every day. Then at this time, you must always pay attention to the click rate indicator. As long as the indicator is not lower than the mean, you will not lose points. If it is obviously lower than the mean, you have to continue to brush the click to stabilize the 10 points for 3 days, and then start adding other words, adding 2 words at a time. My personal opinion should not add big words, just those long-tail words, you will find that your output is very high.

Of course, in this process, your plan will get cheaper and cheaper because of the good output. The competition among these words itself is less, after the last 10 points. You will find these words clicks are super cheap. It was very expensive at the beginning.

Remember one sentence: What is a direct train with ultra-low click unit price? You can add keywords according to the method I said and do it for 1-2 weeks. You will find that the unit price of clicks is not that difficult. If it is low, you can achieve half of the average click unit price (on site)

A very good output ratio (very high conversion) direct train plan, the unit price of clicks will definitely be very cheap!

If this plan is held very well after 2 weeks, then you can add a lot of more words at once.

There is a small detail in this operation. I'll take it out and talk about it.

1. There is no need to make a large number of clicks. You can set a limit of about 30 yuan on the first day. You can complete the 2-4 words for a few clicks per number.

2. On the second day, in principle, it is necessary to require a larger performance than the first day. If you cannot control it, then you can increase the daily limit, such as 40 yuan, and then you can go offline after burning the 40 yuan.

3. After the system is updated at 12 pm, please adjust the discount ratio. As shown in the figure below:

Sharing practical experience of fast 10 points on Taobao Express

Just in case you show too much when you go to bed at night after your score is up, and you click on it the next day without rushing to do it.

4. Because the express train is divided into historical click-through rate and real-time click-through rate, after the plan is opened, you need to operate it within a full time. For example, if you have time at 1 pm, then you start from 1 pm. At this time, you can always pay attention to the display and click. Keep burning the 30-yuan daily limit, you don’t have to watch it. Adjust the discount on delivery time tonight. If you say the next day that you have time at 10 a.m., then you can adjust the discount to 10 a.m. After you get up, you will start the next day's operation and it will be OK.

5. I would like to share with you that you can usually start at 8 pm and save money. It is particularly expensive at noon, or around 5 pm. You can start the operation. Everyone explore it themselves.

Let me summarize, the express train is a technology. What I tell you now is the operation method of many professional express train TP companies. This method is also the most formal operation method and is suitable for all categories of purposes. This is just a technology, which can speed up the scores of the express train, so that you can make the scores first with a low cost.

Many people like to make hot products and are very superstitious. People who do good things in the express train are very awesome.

I said that the 2016 direct train is a scam. Everyone must remember that the direct train is a tool. If you want a direct train to make money directly by making money in a single model, it is not impossible. It is necessary to have good products. Moreover, you have a large sales volume in the short term and have a good evaluation of the heart. Then use the method I mentioned to find keywords. Generally speaking, you won’t lose money. As for how much you make, it’s hard to say.

Many of our friends, in fact, everyone may know that you need to drive a long-tail keyword, but every time you drive, you can't help but add a few big words to it. When you ask why, you always think that these can bring a lot of clicks. In fact, there is really no need to fight to the death. Then you say that I chose long-tail keywords. You go into your express train and take a look. Most of the words you choose are very big words. Everyone's express train is losing money. Most of them are not that the product is not good, but that there is a mistake in the keywords you choose!