#Laogao E-commerce Newsletter# [E-commerce Morning News on July 12]

Morning news: Luo Yonghao said that he had a mental problem with the fire to bake the ice cream in Xue Gao; it was rumored that Douyin's local life in the first half of the year was about 22 billion yuan; Daily Youxian responded that the 9-city business was closed within 3 days: Currently, the Yunchao special sales business is retained; i Moutai registered users have reached 19 million and the average daily active users is nearly 4 million; popular Chinese stocks closed on Monday generally declined...

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E-commerce newsletter

1. Taobao adjusts the quality assessment method of Taobao live streaming rough stones to take effect on July 15

On July 11, Taobao recently issued a public notice on the change of the assessment requirements of the "Taobao Live Rough Stone Industry Management Standards". The announcement stated that in order to standardize and improve the fairness of Taobao live streaming raw stone assessment, the quality assessment method in the assessment requirements has been changed. The change of the rules will be announced on July 8, 2022 and is scheduled to take effect on July 15, 2022. (E-commerce News)

2. i Moutai registered users have reached 19 million and the average daily active users is nearly 4 million.

On July 12, the digital marketing platform "i Moutai" vigorously promoted by Kweichow Moutai has been operating for more than 100 days since it was launched on March 31 this year, and has achieved outstanding results. According to the latest data on "i Moutai", the number of registered users on the platform has reached 19 million, more than 2.8 million users make reservations and subscriptions per day, and nearly 4 million users are active on a daily basis. At present, "i Moutai" has launched 9 wine products. It is reported that since the launch of "i Moutai", the cumulative number of Moutai liquor products sold on the platform has reached 1,232 tons, with revenue of 4.6 billion yuan. (E-commerce News)

3. The GMV of Douyin’s local life in the first half of the year is about 22 billion yuan

On July 11, 36Kr Future Consumer exclusively learned that the GMV of Douyin's local life in the first half of the year was about 22 billion yuan. Among them, the GMV exceeded 10 billion yuan in the first quarter and between 11-12 billion yuan in the second quarter. Specifically for a single month, the overall growth trend in the first half of the year, with the monthly GMV in May of about 4.5 billion yuan. But by June, GMV had a decline. In addition, in the first half of this year, several benchmark provinces and regions in Douyin's local life, such as Hubei, Henan and Chengdu, were also breaking their peak one after another. Excluding live broadcast caliber, Hubei and Henan's single-month GMV exceeded 300 million and 200 million respectively in June. In response, the person in charge of Douyin Life Service responded that the data was inaccurate, but the specific details were not convenient to disclose. (36Kr)

4. Daily Youxian responded that it closed 9 cities' business within 3 days: Currently, it retains Yunchao Special Sales Industry

July 11th news, recently, media reported that MissFresh has closed its business in nine cities including Suzhou, Nanjing, Hangzhou, Qingdao, Shenzhen, Guangzhou, Jinan, Shijiazhuang, and Taiyuan within three days from June 30 to July 2 this year. On July 11, the official customer service of MissFresh said that due to business adjustments, the JiSuDa business in the above nine cities was temporarily closed and users were unable to purchase fresh products. In addition, the staff member said that the above-mentioned cities currently retain the Yunchao special sale business, and can be delivered as soon as the next day. (E-commerce News)

5. Popular Chinese stocks closed down generally on Monday

On July 12, popular Chinese stocks closed down generally on Monday. Among them, Youxin fell by more than 18%, Youxian fell by nearly 14%, New Oriental fell by more than 11%, Pinduoduo fell by more than 10%, Bilibili and Best Group fell by nearly 10%, Alibaba and Dada Group fell by nearly 8%, Ctrip and Miniso fell by more than 6%, Vipshop, All Things New Life, and BOSS Direct Recruitment fell by more than 5%, Tuniu fell by more than 4%, JD.com fell by nearly 4%, ZTO, Manbang, and Monster Charging fell by more than 3%. At the same time, Mogujie rose by more than 5%, and Secoo rose by more than 2%.

Internet news

6、刘畊宏称不能为赚钱做违背良心的事

7月12日消息，东方甄选的走红近在眼前，似乎宇宙的尽头就是“带货”，刘畊宏对未来的商业变现有何思考？对此，他向澎湃新闻记者坦言，“主要是品牌商的一些赞助和接的广告费用。”刘畊宏告诉澎湃新闻记者。“商业化的事情需要一步步慢慢来，这也是出于刘畊宏男孩、刘畊宏女孩对我们的信任，我没有办法草率。我有7000多万粉丝，能随便草率吗？”（电商报）

7. Luo Yonghao said there was a mental problem with the fire roasting Zhong Xue Gao ice cream

According to July 11, on the evening of July 10, Luo Yonghao said in the live broadcast room, "I think the product of Zhong Xuegao is very well done. Now someone is doing it. If you bake an ice cream with fire, you must have mental problems. If the final conclusion of the testing agency says that there is a problem with the quality, I apologize to the public for selling and standing on the stage for it." It is understood that not long ago, Zhong Xuegao was tested by netizens to put it at room temperature at about 31 degrees Celsius and then not melted for one hour. Recently, a video of a netizen lit Zhong Xuegao's ice cream with a lighter once again attracted attention. (E-commerce News)

8. Xiaohongshu established a tourism and cultural company in Shanghai with a registered capital of RMB 4 million

According to the news on July 11, Tianyancha App shows that on July 11, Puzhen Xiangli Tourism and Culture Co., Ltd. was established. The legal representative is Yi Xuan, with a registered capital of 4 million yuan. The business scope includes travel agency service outlets and tourism recruitment and consultation services; ticketing agency services; leisure and sightseeing activities; campsite services; scenic spot management; amusement park services; small facilities entertainment activities in parks and scenic spots; tourism development project planning consultation, etc. Shareholder information shows that Puzhen Xiangli (Shanghai) Tourism and Culture Co., Ltd. is wholly owned by Xiaohongshu Technology Co., Ltd. (E-commerce News)

Cross-border information

9. Some whole food supermarkets under Amazon have begun to use smart shopping carts

July 12th news, on Monday local time, Amazon said the company is expanding its smart shopping cart to a Whole Foods store in Massachusetts. Amazon will launch the technology in other locations in the coming months. Amazon launched the Dash Cart in its Fresh grocery store in September 2020. The carts are built on Amazon’s “Just Walk Out” unmanned cash register technology, which was first deployed in Amazon Go convenience stores. Shoppers can leave the store through a special channel, and Amazon will automatically deduct spending amounts from their credit card. (E-commerce News)

10. TikTok is launching a new plan to bring more small and medium-sized businesses to the platform

On July 12, TikTok is launching a new plan aimed at bringing more small and medium-sized businesses to the platform. The six-week plan, called Follow Me, includes step-by-step guidance on how businesses can use TikTok to grow their companies — including how to advertise on the app. These courses are free to register and will include courses that conduct activities on TikTok and tips for businesses using the platform. It is reported that over the past few months, TikTok has introduced more ways to make money through advertising on the platform. TikTok reportedly earned nearly $4 billion last year, mainly from advertising. (E-commerce News)