Evening information: More than 2,000 Tmall brand merchants launched the "Brand Membership Challenge Program"; JD Home 11.11 has a good start in 5 hours and the transaction volume exceeds the full day of last year's 1st; Tmall sends a red envelope of gratitude to old users of Double 11 for 2012: the denomination is 101, 520, and 1314; TikTok has launched two e-commerce product functions: TikTok Shop and TikTok World; Lazada Thailand website upgrades the self-collect service "Collection Point"...
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E-commerce newsletter
1. More than 2,000 Tmall brand merchants launched the "Brand Membership Challenge Program"
November 1st news, in the early morning of this year, the first wave of sales of Tmall Double 11 in 2021 officially began. From November 1 to 30, in addition to discounts of 30 off for every 200 yuan, members of Tmall brand flagship store will also have the opportunity to receive multiple superimposed discounts provided by brand merchants including "member birthday gift", "shopping money inflation", "membership priority purchase", "membership bonus bonus" and other superimposed discounts provided by brand merchants. In addition, more than 2,000 brand merchants on Tmall launched the "Brand Member Challenge Program" to members of brand flagship store. After consumers complete the challenge goal, they will be able to receive a large 50% discount coupon or a physical gift equivalent to a 50% discount challenge amount. It is understood that brand membership is one of Tmall’s most important business measures this year and a key link for Tmall as a D2C service platform. (Tianxia Online Business)
2. Kuaishou E-commerce launches the first training course of “energy storage plan”
November 1st news, the "Energy Storage Plan" Kuaishou Service Provider Training Conference was officially launched at Hangzhou EFC. At the meeting, Kuaishou E-commerce launched the first training course of the "Energy Storage Plan", which is also the first time that Kuaishou E-commerce has launched offline systematic training courses for service providers. It is understood that in order to enable new Kuaishou e-commerce or service providers who are interested in taking on the brand, quickly become familiar with the Kuaishou e-commerce ecosystem and platform rules, and enhance practical capabilities, the Kuaishou e-commerce merchant education team, service provider East China Region, and commercialization departments jointly developed this first training course for the "energy storage plan". (E-commerce News)
3. JD Home 11.11 starts well and 5 hours transaction volume exceeds the 1st of last year.
On November 1, JD Home released a good start report on 11.11: As of 1 a.m. on November 1, JD Home's overall transaction volume exceeded the entire day of the 1st of last year. Among them, the transaction volume of more than 20 categories, including mattresses, smart clothes dryers, computer chairs, domestic bathrooms, hardware tools, children's furniture, plumbing and heating blankets, and down quilts exceeded the full day of last year; the transaction volume of more than 100 home KA brands such as Wrigley, Jiumu, Kohler, and Les exceeded the full day of last year. JD.com's 11.11 started for 5 hours, and the amount of orders placed by JD.com's offline omni-channel increased by 13 times year-on-year; the transaction volume of JD.com's "worry-saving" marking products increased by 200% year-on-year. (E-commerce News)
4. 60,000 Cainiao Station launched the "Recycling Express Packaging and Egg Replacement" activity
On November 1st, this year's Double 11, Cainiao and Tmall jointly launched the 60,000 Cainiao Station to issue 7.5 million eggs to encourage packaging recycling, 10,000 Cainiao Station to pilot the old packaging recycling project, and launched the "Personal Carbon Reduction Bill" and jointly launched the "Green Partner" campaign with the media and all sectors of society. It is understood that consumers can search for "Express Packaging Recycling" on mobile Taobao and Cainiao APP to enter the Tmall Double 11 green interactive page, participate in the "Express Packaging Recycling and National Egg Receiving" activity, and also check the personal carbon reduction since November 1, 2020, reveal their "green logistics footprints" and become "green partners" (E-commerce News)
Internet news
5. Tmall sends a red envelope of gratitude to old users of Double 11 for 2012: the denomination amount is 101, 520, 1314
According to November 1st, today is the first day of Tmall Double 11's official purchase. Some consumers posted a 520 yuan confession red envelope they received on Taobao on social media. The Tmall Double 11 project team said that this is one of the surprise gifts specially prepared for consumers who have participated in Double 11 for 12 consecutive years this year. There are three red envelopes: 101, 520, and 1314, which respectively imply "choose one in a hundred", "I love you", and "a lifetime". According to statistics, the number of users participating in Tmall Double 11 for 12 consecutive years has reached 32,000. (E-commerce News)
6. ZTO Express’s Double 11 order volume exceeded 100 million 3 hours earlier than last year
According to news on November 1, at 13:45 on November 1, ZTO Express announced that the order volume of Double 11 exceeded 100 million orders, 3 hours, 2 minutes and 19 seconds earlier than last year. It is understood that at around 0:20 on November 1, the orders from ZTO Express in Yuncang, Longquanyi District, Chengdu were delivered to the recipients, which is also the first order for ZTO's "express delivery to the village" this year. It is reported that during the Double 11 last year, ZTO Express's order volume reached 820 million, and ZTO Express's cargo volume exceeded 31,000 tons. (E-commerce News)
Cross-border newsletter
7. Russian e-commerce Ozon launches fast delivery service
According to November 1, recently, Russian e-commerce giant Ozon launched a new express delivery service for sellers, allowing sellers to independently search for Ozon cooperative carriers for delivery within 1 to 3 hours after the customer places an order, thereby speeding up the delivery of goods. After the customer places an order, the seller should not take more than one hour to sort and package; after the packaging is completed, the seller must transfer the package from the carrier to the courier within 15 minutes. It is understood that sellers using the service are not subject to any additional fees. (E-commerce News)
8. TikTok launches two new e-commerce product functions: TikTok Shop and TikTok World
November 1st news, recently, the international version of TikTok TikTok has announced two core e-commerce product functions: TikTok Shop function and TikTok World. Among them, TikTok Shop has 6 main product functions: First-Party Integration, Third-Party Integration, Product Links, LIVE Shopping, Collection Ads and Dynamic Showcase Ads. TikTok World has announced three features: TikTok Creator Marketplace, Branded Content Toggle and Customized Instant Page. It is understood that the former is to create an e-commerce ecosystem, while the latter is to help brands accurately link creators. (E-commerce News)
9. Romanian e-commerce platform eMAG will enter the Greek market
On November 1, according to foreign media Profit.ro, Romania's largest e-commerce platform eMAG will enter the Greek market. According to reports, eMAG is actively negotiating with local governments to allow local companies to sell products on eMAG. At the same time, eMAG has recruited local sellers in the Athens area and will conduct investment promotion activities nationwide in Greece in March 2022. It is reported that eMAG also plans to launch online markets in other regions, and has registered domain names in Austria, the Czech Republic and Slovakia. (E-commerce News)
10. Lazada Thailand Station upgrades self-collect service "Collection Point"
November 1st news, recently, according to foreign media reports, in order to give consumers a better consumption experience and make delivery of goods simpler, more convenient and safer, Lazada Thailand Station has expanded and upgraded the self-collect service "Collection Point". Lazada said that after ordering products from the Lazada app, consumers can choose the most convenient service point for receiving packages. Currently, there are more than 97 locations available to buyers in Bangkok and its surrounding provinces. In addition, during the Double 11 event, buyers can also carry out goods delivery business through Flash Express, BOX24 and Bee Box. (E-commerce News)
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