#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on June 23]

Morning News: This year, the transactions of Taobao KA anchors increased by 63% year-on-year, and the transactions of store broadcasts increased by 22% year-on-year; QuestMobile: On the 618th, there were 730 million active users of mobile shopping APP; Dong Yuhui said that it is normal for the decline in popularity to go to the countryside to teach; eBay Australia site encourages sellers to promote personal auction items; Shopify cooperates with Twitter to introduce products into Twitter shopping...

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E-commerce newsletter

1. This year, the transactions of Taobao KA anchors increased by 63% year-on-year, and the transactions of store broadcasts increased by 22% year-on-year.

According to the official account of "Taobao Live" on June 23, Taobao data shows that in 618 this year, the number of Taobao live broadcast accounts increased by 12.4% year-on-year, with 32 live broadcast rooms with transaction volume of over 10 million, and 434 live broadcast rooms with transaction volume of over 10 million; KA anchor transactions increased by 63% year-on-year, and store broadcast transactions increased by 22% year-on-year. Among them, Xiaomi Haohuo Intelligence Bureau, Estee Lauder flagship store, Haier official flagship store, GREE official flagship store, etc. are on the list. Data shows that in Taobao live broadcast rooms, categories such as housekeeping services, electric irons, fruit and vegetable disinfection and cleaning machines, other commercial kitchen appliances, and mother and baby life small household appliances have exploded. (E-commerce News)

2. Douyin e-commerce prohibits the live broadcast room advertising and veterinary medicine products

According to June 23, today, Douyin issued the "Announcement on the Banning of Advertising for "Three Products and One Machines" and Veterinary Drug Live Broadcasting Rooms", which clearly stated that live broadcast rooms with "Three Products and One Machines" and veterinary drug products cannot be placed. It is worth noting that if the Juliang Engine Advertising Platform/Juliang Qianchuan Platform recognizes the above violations in the promotion, the delivery will be suspended immediately. In the case of brand promotion, if the above rules are violated and the live broadcast room with three products and one machine and veterinary medicine products is promoted, the quantity will be insured and the promotion fee will be paid according to the predetermined display volume. (E-commerce News)

3. Pinduoduo’s “Read for You” charity campaign is implemented in Xiamaguan Town, Ningxia

On June 23, according to Ningxia.com, the Ningxia Hui Autonomous Region Department of Commerce joined hands with the Pinduoduo "Read for You" charity project team to visit Sanshanjing Complete Primary School in Xiamaguan Town, Tongxin County, Wuzhong City, Ningxia. With the project team, they arrived at the bookshelf donated by Pinduoduo "Read for You" charity campaign and more than 4,000 extracurricular books and sports goods such as basketball, badminton, skipping rope, etc. It is worth noting that this event is also the second time that the "Read for You" charity action has entered Ningxia. (E-commerce News)

4. TikTok bans 32 illegal marketing accident car accounts

On June 23, a few days ago, the Douyin Blackboard Newspaper officially released the "Announcement on Combating Illegal Marketing Accident Cars" stating that recently, the platform received reports from users that individual accounts have illegally released accident car marketing content in short videos and live broadcasts in short videos and live broadcasts to promote relevant second-hand car sales information. Douyin said that the above behavior seriously violates the platform rules and poses huge safety hazards for users to buy cars. At present, the platform has dismissed videos and banned related content and accounts respectively. (Yibang Power)

Internet news

5. QuestMobile: 730 million active users of mobile shopping apps on the same day

The data also shows that the user scale of the top comprehensive e-commerce platforms during the 618 period in 2022 reached the peak of the user scale during the promotion period on June 18, among which JD.com's user scale increased the most on the day of the 618 carnival compared with the final payment date on May 31. At the same time, Taobao and JD users experienced traffic explosion on the first wave of the final product day. Pinduoduo did not have the concept of the final product time point, and the user scale was staggered and there were two highs in the morning. On the first wave of final payments, users' cross-platform comparison and ordering behavior became more obvious. The overlapping user scale between Taobao and JD.com reached 97.24 million, the overlapping user scale between JD.com and Pinduoduo reached 61.2 million, and the overlapping user scale between Taobao and Pinduoduo reached 173.66 million. (E-commerce News)

6. Dong Yuhui said it is normal for him to go to the countryside to teach in the future

Regarding future planning, Dong Yuhui said that in the short term, the live broadcast of agricultural products will benefit some farmers. "If one day I am no longer needed here, I may find a junior and high school in a remote area to teach." On June 20, Yu Minhong announced in the live broadcast that he would award Dong Yuhui a special award for the chairman. Previously, Yu Minhong had praised Dong Yuhui many times and expressed his gratitude to him. He also promised to give Dong Yuhui a share of equity. (E-commerce News)

Cross-border newsletter

7. eBay Australia site encourages sellers to promote personal auction items

On June 23, eBay Australia issued an announcement that from June 9 to July 8, 2022, eBay encourages sellers to promote their auction items, which costs only $0.99. (Applicable to auction items on eBay.com.au with auction start date after June 9.) To ensure eligibility for this promotion, auction items posted by sellers must be created on eBay between June 9 and July 8, 2022. It is reported that using the fast promotional listing service will help auction items get more views and bids, and only pay a fixed fee. (E-commerce News)

8. Rookie joins forces with Atlas South America charter flight to enable large wide-body machine 747-8F

According to reports on June 23, it is reported that recently, the Boeing 747-8F aircraft loaded more than 120 tons of cargo, took off from Hong Kong International Airport in China, and finally landed successfully at Sao Paulo Airport in Brazil. The 747-8F cargo plane will carry out Chinese flights to and from the United States, Brazil and Chile, increasing capacity between China and the United States. It is reported that in addition to the official launch of the 747-8F cargo plane, Cainiao also joined hands with Atlas to launch the China-South America super-large and overweight cargo transportation service, and successfully completed the first batch of cargo transportation. The cargo took off from China Hong Kong International Airport and landed successfully at the Mataviri International Airport in Chile after 28 hours of flight. (E-commerce News)

9. Shopify cooperates with Twitter to introduce products into Twitter shopping

According to TechCrunch, Twitter recently announced a new partnership with Canadian e-commerce Shopify. The app will allow merchants to join Twitter’s Shopping Manager, a dashboard provided by social media companies that sellers can access the catalog tool and enable additional shopping features. Previously, Twitter launched shopping-related features, including the "product delivery" feature, as well as the mobile store and live shopping that Twitter launched earlier. Meanwhile, Shopify said orders through partner integration, such as Twitter, quadrupled in the first quarter of 2022. (Yibang Power)

10. eBay acquires NFT trading platform KnownOrigin

According to June 23, eBay recently announced that it has acquired NFT trading platform KnownOrigin, and the specific amount and terms have not been disclosed yet. It is reported that eBay has acquired the entire company of KnownOrigin, including IP and team. The acquisition aims to combine eBay's influence with KnownOrigin's technology to support a new generation of NFT creators, sellers and buyers. According to previous reports, in May this year, eBay also launched its first NFT collection in cooperation with web3 platform OneOf. eBay said the surge in the collectibles market has led to its first collaboration in the NFT space. (E-commerce News)