Morning news: 15 apps under Alibaba have completed information accessibility transformation, including Taobao, Ele.me, etc.; Kuaishou e-commerce adjusts delivery assessment under the influence of the epidemic; individual business owners without brand qualifications in Douyin are not allowed to sell branded products; AliExpress launches a summer promotion in France and Spain consumers can enjoy 10% cashback; during the 618 period, Ningbo cross-border e-commerce companies have accepted orders of about 10.8241 million tickets...
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E-commerce newsletter
1. Kuaishou e-commerce adjusts delivery assessment under the influence of the epidemic
According to June 21, Kuaishou E-commerce today, today, the shipment assessment adjustment announcement was issued on the impact of the epidemic. The announcement stated that due to the epidemic problem, logistics in some areas have been affected, and merchants in affected areas are unable to fulfill their contracts or cannot guarantee the logistics timeliness. In this regard, Kuaishou Store made temporary adjustments to the logistics assessment in relevant areas. It should be noted that products such as Good Luck and Zero Yuan Purchase that do not use freight templates cannot be identified in the epidemic area for assessment and protection due to the lack of shipping address in the order. If the merchant’s delivery location is in the epidemic area, it is recommended that such orders submit delayed delivery reports in the background. (E-commerce News)
2. Douyin e-commerce officially launches the "Meet Good Domestic Products" plan
On June 21, Douyin e-commerce officially launched the "Meet Good Domestic Products" plan today, announcing that it will display high-quality domestic products in front of consumers through live broadcasts, short videos, interactive props and other forms. According to reports, Douyin e-commerce’s “Meet Good Domestic Products” plan will launch a series of key special activities in the future and invest a number of subsidies to create a diversified way of participation for brands, merchants and consumers. For new brands, the platform will increase support to help new brands achieve significant growth in sales. In addition, the platform will also help time-honored brands to renovate and help time-honored brands effectively understand user needs through the platform. (E-commerce News)
3. Kuaishou e-commerce upgrades the "Qingyun Plan": 800 million public domain traffic every day helps merchants start coldly
According to June 21, Kuaishou e-commerce’s “Qingyun Plan” has recently announced its upgrade. Before the end of the third quarter of this year, Kuaishou E-commerce will generate 800 million public domain traffic every day, covering short videos and live broadcasts, and targeted support for the growth of high-quality potential anchors and brands on the platform. It is understood that as long as the live broadcast content and goods remain high-quality, merchants have the opportunity to enter the Kuaishou e-commerce cold-open traffic pool. Kuaishou E-commerce will expose different cold traffic to merchants based on factors such as merchant diligence, fan management ability, and commercial investment willingness. (E-commerce News)
4. Alibaba’s 15 apps have completed information accessibility transformation, including Taobao, Ele.me, etc.
According to reports on June 21, it is reported that the 4th Science and Technology Accessibility Development Conference was held in Shenzhen a few days ago. The head of Alibaba's Information Accessibility Committee revealed at the meeting that 15 Alibaba's Apps have completed information accessibility transformation. Wu Zeming, chairman of Alibaba's Information Accessibility Committee, said that the accessibility features of these apps have served millions of elderly people and hundreds of thousands of visually impaired users last year. It is worth noting that Taobao Elder Mode will use OCR text recognition function this year to help elderly users obtain key information on web pictures more easily. (E-commerce News)
5. Individual business owners without brand qualifications are not allowed to sell branded products
According to June 21, today, Douyin E-commerce issued a governance announcement on the "restriction on sales of individual industrial and commercial households". The announcement stated that according to the "Detailed Rules for the Restricted Sales of Individual Industrial and Commercial Households", the platform will need to submit brand qualifications when individual industrial and commercial houses operate some specific brands of goods from June 7. (E-commerce News)
Internet news
6. Tongcheng Travel: Since June, the number of high-speed rail travel orders has increased by more than 80% year-on-year compared with May
According to June 21, at 0:00 on June 20, the national railway will implement a new operation map. On the same day, the Zhengzhou-Chongqing High-speed Railway was completed, the Puzheng section of the Ji-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng-Zheng- Tongcheng Travel Data shows that high-speed rail travel is ushering in the peak travel season. After the news that the Zhengzhou-Chongqing High-speed Railway was released, the search volume related to the "Zhengzhou-Chongqing High-speed Railway" increased by nearly 200% month-on-month. On the first day of the opening of the Ji-Zheng High-speed Railway, some trains from Zhengzhou to Puyang have been sold out. Tongcheng Travel data shows that the popularity of related tourism products in cities along Zhengzhou, Chongqing, Xiangyang and other cities has increased significantly. (E-commerce News)
7. BOSS Direct Recruitment held a special event for "Summer Recruitment Festival" in Beijing
According to reports on June 21, it is reported that starting from June 20, BOSS Direct Recruitment held a special "Summer Recruitment Festival" event in Beijing to promote the connection between fresh graduates and other job seekers with enterprises. According to reports, the first batch of "Summer Recruitment Festival" has launched nearly 5,000 positions, involving various types such as technology, sales, products, production and manufacturing. It is worth noting that the relevant person in charge of BOSS Direct Recruitment said that the "Summer Recruitment Festival" provides companies with positions including exposing resources, cost reduction and exemption. (E-commerce News)
Cross-border information
8. TikTok's most influential beauty brand announced in 2022
According to June 21, Ubiqutious Research Institute recently issued a list of "10 Most Influential Beauty Products on TikTok in 2022". CeraVe moisturizing cream, Dior lip gloss oil and other products are on the list. It is reported that the proportion of beauty products among the multi-category products on TikTok is as high as 46%. Among them, the hashtag #GetReadyWithMe has become a popular tag for beauty experts to share beauty tutorials, makeup inspiration and quick access. (Yibang Power)
9. AliExpress launches summer promotion for French and Spanish consumers to enjoy 10% cashback
According to foreign media reports, Alibaba AliExpress announced the launch of the 2022 summer promotion. The promotion started on June 27, 2022, and the Early Bird promotion started on June 22, 2022. It is understood that AliExpress consumers in France and Spain will enjoy a 10% cash back for the first time during this summer promotion. Buyers will automatically credit their AliExpress account after the order is shipped, and any order will be valid until July 31, 2022, according to the program terms. (E-commerce News)
10. During the 618 period, Ningbo cross-border e-commerce companies have accepted approximately 10.8241 million orders.
According to June 21, nearly 1/5 of the packages were sent from Ningbo to all parts of the country in this year's cross-border e-commerce "618" mid-year promotion. Since the promotion started at 20:00 on May 31, to 24:00 on June 20, data from Ningbo cross-border e-commerce service platform showed that Ningbo cross-border e-commerce companies have accepted about 10.8241 million orders for consumer orders and sold goods of approximately 2.786 billion yuan. In order to ensure convenient and efficient customs clearance of cross-border e-commerce imported goods during the "June 18" period, Ningbo Customs made plans in advance and formulated a series of major promotion supervision plans and emergency guarantee plans in advance based on the arrangements of corporate promotion activities, peak warehouse output, logistics pressure, etc. (E-commerce News)
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