#Laogao E-commerce Newsletter# [June 21 E-commerce Morning Newsletter]

Morning news: Tmall Health's 618 period increased by 30% year-on-year; TikTok's 618 brands exceeded 10 million and reached 758 Adidas' transaction volume first; Xiaohongshu cracked down on cheating on account trading and volume brushing; Kuaishou 616 Shopping Festival data: Brand merchants' GMV increased by more than 5 times year-on-year; Amazon India Station held the "Home Shopping Spree" promotion...

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E-commerce newsletter

1. Tmall Health's 618 period increased by 30% year-on-year

据统计，今年618期间，洗鼻器已经销往全国300多个地级及以上城市（地区），00后购买量增长近6成；血糖监测系统产品的成交金额有显著增长，女性购买者占近7成；检测试纸成交金额同比增长170%。另外，天猫健康数据显示，618期间00后用户同比增长近30%，新中医养生、平光彩瞳、家用医疗器械等均受到年轻人追捧。受00后用户喜爱的健康品电动刮痧板，成交额同比增长近170倍；天猫健康的平光彩瞳四成购买者是00后，已销往全国300+城市及地区。（电商报）

2. Kuaishou 616 Shopping Festival data: Brand merchants' GMV increased by more than 5 times year-on-year

On June 20, Kuaishou released data on 616 Shopping Festival, and this year is also the third year of Kuaishou's 616 Real Shopping Festival. Data shows that during the 616 period, the GMV of brand merchants on Kuaishou platform increased by 515% year-on-year compared with 616 last year. Among them, Xiaomi, Tianhaizang and Xtep became the top 3 brands in GMV rankings, and Han Xizhen, Yalu and OPPO became the top 3 brands in the increase in fans. The beauty, fresh food, digital home appliances, second-hand, and flower pet entertainment industries all broke the daily sales record in 2022 during the big promotion period; the number of merchants served by service providers increased by nearly 40% compared with last year, contributing nearly 60% of the GMV of the big promotion. It is understood that during the 616 period, about 40% of Kuaishou's GMV came from Kuaishou's GMV; the GMV of fresh products increased by more than 30% year-on-year. (E-commerce News)

3. Douyin e-commerce updates shipping and services in areas affected by the epidemic

On June 20, Douyin E-commerce today released an announcement on the adjustment of shipping and service in areas affected by the epidemic - Updated on June 20. The announcement stated that recently, the country has suffered a new round of challenges from the epidemic, and logistics in some areas has been restricted, and the production and operation of merchants has been affected to varying degrees. The announcement shows that the shipping time limit in areas affected by the epidemic will also be dynamically adjusted based on the epidemic situation, and the adjustment areas will be judged based on the current epidemic situation. (E-commerce News)

4. Xiaohongshu cracks down on cheating on account trading and volume swiping

According to reports on June 20, it is reported that recently, Xiaohongshu website released the "Notice on the Cheating and Trading Accounts and Volume of MCN Institutions". The announcement stated that the above-mentioned cheating behaviors occurred in four MCN institutions, including Meiqu Culture, Hangzhou Neighborhood Network, Juwei Media, Xiong Xiaoying, and some of its authors, seriously harming Xiaohongshu user experience, brand interests and community ecology. At the same time, the announcement stated that "the acts of buying and selling accounts, cheating for volumes are in the category of false marketing content, causing great harm to the platform's content ecology and platform reputation, and seriously damage the legitimate rights and interests of users. Xiaohongshu will continue to crack down on it." (E-commerce News)

5. Taobao and Tmall release "2022 Taobao and Tmall Camping Trend White Paper"

According to the official WeChat account of Tmall spokesperson, Taobao and Tmall recently released the "2022 Taobao Tmall Camping Trend White Paper", presenting an overview of the camping consumer market. The white paper shows that there are more than 52,000 "campground"-related enterprises in my country. In the past five years, the number of registered enterprises related to "campsites" in my country has increased year by year. In 2020, 8,800 related companies were added, a year-on-year increase of 228%, achieving the largest growth rate in the past five years. Taobao and Tmall big data show that in the past three years, the proportion of online camping equipment in the outdoor sports market has increased year by year, and the population has huge room for growth. (E-commerce News)

Internet news

6. TikTok will close the permission of doctors to sell goods

On June 20, the Douyin e-commerce operation team issued an announcement on June 16 on adjusting the product sharing function of medical and health certified creators. The announcement shows that according to the issuance of the "Key Points for Correcting Unhealthy Trends in the Field of Pharmaceutical Purchase and Sales and Medical Services in 2022", the National Health Commission, the Ministry of Public Security, and the State Administration for Market Regulation, the "Integrity Practice Action Plan" will be continuously promoted among medical institutions and their staff across the country, and severely investigated and punished the use of their positions and identities to sell goods. (E-commerce News)

7. On June 19, the national postal express collected about 387 million pieces

According to the monitoring data of the Office of the Leading Group for Logistics and Safety Protection and Safety Work of the State Council, on June 19, the national railway freight continued to maintain a high level, transporting 11.039 million tons of cargo, a month-on-month increase of 0.77%; 6.2904 million highway trucks were passed nationwide, a month-on-month decrease of 11.81%; the monitored ports completed cargo throughput of 32.512 million tons, a month-on-month decrease of 3.2%, and a container throughput of 846,000 TEU, a month-on-month increase of 0.2%; 775 civil aviation guaranteed cargo flights (including 582 international freight flights and 193 domestic freight flights), a month-on-month decrease of 8.6%; the postal express collection was about 387 million pieces, a month-on-month decrease of 7.9%; the delivery volume was about 367 million pieces, a month-on-month increase of 4.3%. As of 24:00 on June 19, there were no toll stations and service areas for expressways nationwide that were temporarily closed, and there was no change from the previous month. (Yibang Power)

8. TikTok's 618 brands exceeded 10 million and reached 758 Adidas's first transaction volume

According to the total battle report of Douyin 618 Good Things Festival, during the 618 period, the total live broadcast time of Douyin platform reached 40.45 million hours, the cumulative short video playback volume on shopping carts reached 115.1 billion, 183 live broadcast rooms with transaction volume exceeding 10 million, and 758 brands with transaction volume exceeding 10 million. Among them, the top 3 brands of GMV rankings are Adidas, Xiaomi and Whoo, and the top 10 brands of Douyin Mall GMV are divided into Xiaomi, Moutai, Adidas, Yameng, Angel Tears, Balabala, Xinxiangyin, Yili, Hexi, and Tianhaizang. (Yibang Power)

Cross-border information

9. Amazon India Station holds the "Home Shopping Spree" promotion

According to foreign media reports, Amazon India Station announced that it will hold the "Home Shopping Spree" promotion from June 18 to 22. During the event, Amazon will offer up to 70% off on products in the home and kitchen appliances, home decoration, furniture, home decoration, sports and automotive, lighting, toy categories. In addition, buyers who purchase items during the event can receive a 10% cash back. Purchase items worth more than INR 2000 or above and receive a cashback of up to INR 250. (E-commerce News)

10. PingPong and JCB announce online collection services

On June 20, PingPong, a global cross-border trade digital service provider, recently reached a direct cooperation with JCB to launch an online collection service for JCB cards. Local merchants in Hong Kong can receive online payments from buyers around the world. It is reported that PingPong has reached a cooperation with JCB, which means that PingPong has reached direct cooperation with all six international card issuing organizations, and can support merchants in Hong Kong to receive payments from VISA cards, Mastercards, American Express, UnionPay, JCB cards and Discover from global buyers. According to incomplete statistics, the cumulative issuance of the six major international card issuing organizations has reached billions, covering almost all mainstream countries and regions. (Yibang Power)