Recently, many sellers have reported to Laogao Crown Club that what should I do if the free traffic has been declining? Today, the editor will analyze it for you here. What are the reasons for the decline in free traffic?
In fact, there are many reasons for the decline in store traffic . To sum up, there are several aspects:
1. Whether there are any violations in the store: The most common violations are: violation of the advertising law, the sale of counterfeit, unqualified goods, false transactions, and violation of commitments. When the first three violations occur, it is recommended to conduct self-inspection immediately.
2. Whether the store level ranking continues to decline: When the level continues to decline, the natural traffic will often continue to decline.
3. Whether the store’s DSR score continues to decline: The DSR score mainly includes description matching, seller services and logistics services. We can analyze the reasons for the decline from these three indicators.
4. Whether the relevant indicators for refunds continue to decline: When the store’s refund rate and refund duration continue to decline, and are higher than the industry average, it will also affect the store’s natural traffic activities.
5. Whether the store payment conversion rate has decreased: When the store conversion rate continues to decline, it will often affect the acquisition of the store's natural traffic.
6. Whether the life cycle of the main promoter has reached a recession period: After the product enters a recession period, it means that it has entered a phase of being eliminated and can no longer adapt to the demand in the market. Baby will gradually age in the market as sales and profits continue to decline.
7. Whether there are strong competitors: You can check whether there are strong competitors in the industry, thereby seizing the store’s resources. When finding the competitors of the store, we can compare and summarize with the competitors, and summarize the advantages and disadvantages of the store and competitors, as well as the buyer's concern for the product, and combine their own advantages, competitors' disadvantages and buyers' concerns to find the opportunity points of the product for packaging, so as to achieve differentiation from competitors.
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