The 600 million debt is coming to an end! 50-year-old Luo Yonghao announced his withdrawal from the Internet and the "No. 1 TikTok e-commerce company" started a business again!

After completing the last live broadcast on June 13, an idealist completely quit the Internet!

That’s right, this idealist is Luo Yonghao, the founder of Internet celebrities.

In order to start a business, quit his status as a top anchor

Late at night on June 12, Luo Yonghao posted a Weibo post, announcing that he would officially withdraw from Weibo and all social platforms from June 13.

After saying goodbye to everyone, Luo Yonghao's choice to start a business again was AR. This direction was something he thought about every day when he was doing live streaming and selling goods to repay debts in the past two years. AR was something he and his partners were really interested in and were willing to devote themselves to doing for the rest of their lives.

At the same time, in addition to the top Weibo post that announced its "retreatment from the Internet" on June 12, on March 17, I thanked a certain clothing brand for inviting it to become a brand recommendation official, and on May 10, a Weibo post that recommended a must-have tool for entrepreneurship to fans. Other Weibo posts have been cleared by Luo Yonghao.

Luo Yonghao used his important remarks that he had been withdrawing from for many years and clearing his Weibo to express his determination to devote himself to starting a business again! In principle, we will no longer accept media interviews in the next few years, and will work with our colleagues to develop the next generation of smart platform products.

Can Luo Pang still broadcast live streaming and sell goods?

Just two years after my live broadcast career, the 600 million yuan debt has come to an end. If you quit the Internet and start a business, will you still do live streaming and sell goods?

In an online internal speech held on June 7, Luo Yonghao announced his withdrawal from the company's management. In the future, he will change from a "chief good product recommendation officer" to a "chief brand supervisor". He will continue to pay attention to the quality and service of the company's live broadcasts, and will conduct 2-3 live broadcasts per month in the live broadcast room of a friend.

"It takes up not much time and will not affect the business of the new company." Luo Yonghao answered this in an interview with LatePost.

In fact, starting last week, the name of their live broadcast room was officially adjusted from "Luo Yonghao" to "Make a Friend Live Broadcast Room", and an announcement was issued. According to Luo Yonghao himself, everyone in the management knows that he will leave after paying off his debts. They have been thinking about what business should be done in the future if Lao Luo is gone.

From the first day of making friends, Luo Yonghao and the anchor said, "Let's make friends live room", not "We Luo Yonghao's live room", and the communication through various channels is also carried out in this way. Therefore, Luo Yonghao's withdrawal will not affect the performance of selling goods in the live broadcast room.

Luo Yonghao has missed the experiment in the past six months and controlled his live broadcast duration to within 3% of the company's total live broadcast duration. As a result, the sales revenue and profits of the live broadcast room have not declined, but are still growing. This should be unique in the live broadcast e-commerce industry, which relies entirely on big internet celebrities and big anchors to support sales.

Live broadcast and entrepreneurship are just about being yourself

For entrepreneurs, their companies and products are the works of entrepreneurs' lives.

Just as LatePost's comment on Luo Yonghao: So far, Luo Yonghao's most successful products may not be websites, training schools, smartphones, air purifiers, and e-commerce live broadcast rooms, but the image of "Luo Yonghao".

That's true. From the first day of becoming an internet celebrity, over the years, whether Luo Yonghao is a teacher, starting a business, building a mobile phone, building a website, training school, or even "making a fight" with Wang Ziru, he is just doing one thing, that is, being himself, expressing himself, and becoming himself.

What is this so-called "self"? This is the image formed by Luo Yonghao himself in the public's mind, that is, he loves public expression, dares to ridicule authority, criticizes injustice, is serious, picky about products and has a high aesthetic pursuit. These images have been constructed and strengthened by him, becoming a solid personal brand, and helped him in many career journeys.

For example, if there is a problem with live broadcast products, he will take the initiative to pay three times the compensation without large-scale consumer complaints or industrial and commercial intervention; he will choose not to go bankrupt and liquidate but repay the debt of 600 million yuan, because the small businesses that cooperate with are more difficult than themselves, and the partners provide Hammer with kind help that exceeds "official affairs" and "will be business in business".

I believe that every kind intention and action of Luo Yonghao today will receive corresponding feedback in the future, perhaps in his AR career.

So for Luo Yonghao, the accurate statement should be to be yourself full-time and live your life professionally. He is just a channel for himself to express himself full-time and to express himself.

Every entrepreneur with strong personal characteristics demonstrates and expresses "what you are" through his own business and products. His products and enterprises are spreading the founder's words. What kind of quality a founder is, what kind of ability a founder is, what kind of aesthetics and self-standard a person, what kind of business and goods will be like.

This is how Luo Yonghao's life is, and there are many such cases in the business world.

Every serial entrepreneur deserves respect

A sentence from that year, "By making money cleanly, make people believe that it is possible to make money cleanly; by realizing ideals, make people believe that it is possible to realize ideals; by changing the world, make people believe that it is possible to change the world; even in China." Luo Yonghao became a sentimentalist and idealist in the eyes of the public.

Over the years, Luo Yonghao has indeed used his practical actions to interpret his feelings and ideals, and he has left a brilliant mark in the history of Chinese entrepreneurship.

After experiencing a real bankruptcy, Luo Yonghao is also becoming a more mature entrepreneur and a more qualified businessman. Because AR started a business again this time, he not only had Plan A, but also Plan B and Plan C. He also had a clearer and deeper understanding of management he was once not good at.

When you are struggling between entrepreneurship and retirement, your wife said: If you start a business again, you don’t know how likely you will regret it; but if you retire now, the probability of your regret must be 100%.

Luo Yonghao felt that "the account was settled correctly", so Luo Yonghao, who stepped down from the Internet and started his business again, may have the desire to "find an important and sufficient influence to create greater value for more people" at that time, has always been a small flame in his heart, which has not been extinguished and has not been given up.

Looking at the business world, there are countless serial entrepreneurs like Luo Yonghao who have fought repeatedly. Chu Shijian, the most inspiring entrepreneur, became the king of cigarettes at the age of 51, became rich and gained both fame and fortune. At the age of 71, he was sentenced to life imprisonment and deprivation of political rights for life for crimes of huge embezzlement and huge amounts of property. At the age of 74, he contracted the barren mountains and started his second venture. At the age of 85, he became the "Orange King of China" and gained billions of wealth.

And what about Luo Yonghao? He broke into the mobile phone manufacturing industry in zero background, signed an unlimited joint and several liability loan for personal debt, refused to file for bankruptcy, and in April 2020, he started live streaming to sell goods, and the debt was about to be paid off in two years. At the age of 50, he invested in the AR field and started a business again.

There are always ups and downs in life, and the spirit can eventually be passed on! The spirit of an entrepreneur is the inner belief and ideal.