Morning news: Taobao's "Guess You Like" short videos will expand to 30% of the homepage traffic; Douyin and Toutiao connect to live e-commerce to sell goods; JD 618 fully opened its opening 10 minutes and the transaction volume of multiple brands exceeded 100 million yuan; Cross-border import retail e-commerce market transaction share in Q1 022: Tmall International is the highest; Lazada Philippines and Grab Express cooperate to launch same-day delivery service...
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E-commerce newsletter
1. Taobao's "Guess You Like" short video will be expanded to 30% of the homepage traffic
According to reports on June 1, a relevant person in charge of Alibaba revealed that the proportion of short videos in the content section of Taobao’s homepage “Guess You Like” is expected to reach more than 30% by the end of this year - this means that 3 out of every 10 products on Taobao’s homepage are displayed in the form of short videos. It is understood that before the pre-sale of Tmall 618 this year, Dai Shan announced that Taobao's new strategy is "from transactions to consumption", and once again emphasized the importance of contentization. "In addition to various rules and transaction links, I will make huge investments in the new gear of contentization this year. The two independent central content markets, including browsing and live broadcast, will bear greater responsibilities." (E-commerce News Yibang Dynamics)
2. TikTok and Toutiao connect live e-commerce to sell goods
According to June 1st, recently, Toutiao issued a notice saying that it will upgrade the live broadcast sector as a whole, and the upgraded live broadcast service "will be provided by Douyin." According to Tech Planet, shortly after the announcement was released, Douyin live broadcast was quickly integrated into the Toutiao App. In addition, in order to undertake Douyin e-commerce, Toutiao also provides the function of viewing Douyin e-commerce orders on its personal homepage, and allows Toutiao users to use Douyin red envelopes or coupons to shop in the live broadcast room. Industry insiders believe that Toutiao, a content information platform, is connecting with Douyin as a new e-commerce portal. (E-commerce News)
3. JD.com 618 has fully started its opening 10 minutes and the transaction volume of multiple brands has exceeded 100 million yuan.
Within 10 minutes of the opening, the transaction volume of brands such as Xiaomi, Midea, Haier, Lenovo, Apple, Honor, Gree, Huawei, Sony, Asus, Siemens exceeded 100 million yuan. Among home appliances, the transaction volume of mid-to-high-end home appliances increased by more than 8 times year-on-year, and the transaction volume of pre-sale payment for home appliances increased by more than 3 times year-on-year in 10 minutes. (E-commerce News)
4. Meituan: Mosquito coil sales in the past week rose by 85.9% compared with the same period last year
According to the data statistics of Meituan platform, in the past week, the sales of mosquito coils increased by 111.9% year-on-year, up 85.9% compared with the same period last year; mosquito repellent increased by 94.3% year-on-year, up 122.5% compared with the same period last year; small fans increased by 199.6% year-on-year, up 212.7% compared with the same period last year; cold stickers increased by 189% year-on-year, up 171.6% compared with the same period last year; sunscreen clothing increased by 116.7% year-on-year, up 92% compared with the same period last year. (E-commerce News)
5. JD.com 618 has just started well and the first order in many places in the country has been delivered.
According to the news on May 31, according to the Logistics Index, JD 618 will be launched at 8 pm today. In combination with the requirements of precise control measures for community hierarchical and classified communities, JD Express is delivering the first order of JD 618 products in many places across the country through various service models. During JD.com's 618 this year, millions of SKUs of the country were placed in warehouses at all levels closest to consumers; at the same time, some pre-sale goods were placed in express stations. After the consumers paid the final payment, JD.com's couriers could deliver them directly to the door-to-door delivery, and consumers in more than 200 cities could receive goods as soon as possible. (E-commerce News)
Internet news
6. Kuaishou has cleared over 200,000 illegal short videos in May
Data shows that Kuaishou has cleaned up 213,830 illegal short videos; dealt with 143,808 illegal live broadcast rooms; closed accounts with 19,080 live broadcast permissions; dealt with 19,926 valid video reports; dealt with 44,232 valid live broadcast reports; dealt with 271,177 users; dealt with 13,024 black industry accounts; dealt with 752,510 infringement reports. At the same time, Kuaishou also announced some illegal accounts suspected of pornographic low-speed, spam advertising, copyright theft, illegal and irregular, content dislike, title party cover, impersonation of others, infringement of the rights and interests of minors. (E-commerce News)
7. Tmall Health: Since May, the number of orders for N95 masks in Changchun has increased by 90 times year-on-year
纵观这3个月的数据可以看出，N95口罩订单量增长受常态化核酸检测政策影响显著。据不完全统计，今年3至5月，N95口罩订单量月同比增长top10的，共计30个城市中，公布常态化核酸检测政策的城市占比已超90%，且跨越了16省23市，城市重合度低，跨度较大。（电商报）
Cross-border information
8. Cross-border import retail e-commerce market transaction share in Q1 2022: Tmall International's highest
According to May 31, recently, iResearch Analysis released the quarterly monitoring report of China's cross-border import retail e-commerce market in the first quarter of 2022. Data shows that in the first quarter of 2022, China's cross-border import retail e-commerce market size was 98.31 billion yuan, a month-on-month decrease of 28.9%. format-jpg In the first quarter of 2022, the transaction share of some platforms has changed certainly month-on-month: Tmall International ranked first with a share of 37.7%, and its share increased slightly; Koala Haigou ranked second with a share of 23.9%, and its share decreased month-on-month; JD International ranked third with a share of 20.1%, and its share increased month-on-month. The second is Vipshop International, with a market transaction share of 9.4%; Amazon Overseas Shopping (3.5%); Xiaohongshu (2.4%); Suning International (0.8%); Youpin Haigou (0.4%); and other B2C e-commerce platforms account for 1.7%. (E-commerce News)
9. Lazada Philippines and Grab Express cooperate to launch same-day delivery service
On May 30, according to foreign media reports, Lazada Philippines cooperated with Grab Express to launch same-day delivery service, and the delivery time for groceries, electronic accessories and other products was shortened from 3-5 days to a few hours. format-jpg Lazada Philippines logistics director Allan Ancheta said: "Lazada has been looking for ways to meet consumers' needs to improve the overall online shopping experience. Through cooperation with Grab Express, same-day delivery will further enhance the experience." Lazada's application has also launched a same-day delivery section, and currently provides same-day delivery product categories including groceries, electronic accessories, health products, pet supplies, etc. Users place orders before 11 a.m. Monday to Friday, the orders will be delivered on the same day, and orders placed at other times will be delivered the next day. It is understood that Lazada consumers in the Greater Manila area will be able to enjoy this service from May 24, and will be expanded to other regions in the future. (E-commerce News)
10. Amazon will terminate cloud camera service to compensate users for new cameras and speakers
According to May 31, Amazon recently announced that it will terminate its support for its cloud cameras and provide users with free Blink Mini cameras and Echo smart speakers as compensation. It is reported that before December 2 this year, cloud camera users can still use their cameras and download videos. In addition, Amazon will provide these users with a one-year Blink subscription Plus service worth $100. After December 2, all recordings from the cloud camera will be deleted and the hardware will no longer work. (E-commerce News)
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