#Laogao E-commerce Newsletter#[E-commerce Evening News on May 31]

Evening News: Taobao’s “Tmall International” channel page has been newly revamped and added a weekly update column; Douyin e-commerce’s GMV increased by 3.2 times year-on-year in the past year; JD 618 was fully launched at 8 o’clock tonight; Pinduoduo’s “Quaituantuan” business has covered more than 10 streets and towns in Shanghai; Tmall International has added door-to-door delivery service rules...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao’s “Tmall International” channel page has been newly revamped and added a new weekly update column

According to May 31, today, Tmall International’s channel page on Taobao was revamped. A weekly update column such as "Dangwu", "Brand Discovery Number" and "Global Eye Opening" have been added above the channel to discover overseas niche and top-notch products for users, as well as more stories about overseas trends and niche brands. "Brand Discovery" explores the unique stories of niche overseas brands through video. It is reported that in order to allow consumers to buy the latest and most popular foreign products overseas, Tmall International has also launched the "Pick New Products" and "Global New Trend Index" columns. (E-commerce News)

2. Douyin e-commerce GMV increased by 3.2 times year-on-year in the past year

According to May 31, on May 31, the second Douyin E-commerce Ecological Conference was held online. The platform is still in its early stages of development, with great opportunities for future development, and the proportion of new fields will reach more than 50%. According to Douyin e-commerce data, there are more than 200 million short videos and more than 9 million live broadcast content on the platform every month. These contents arouse users' interest and attract them to stay, interact, place orders and purchase, and meet shopping needs. Over 10 billion products have entered thousands of households through Douyin e-commerce throughout the year, becoming an integral part of more people's better lives. (E-commerce News)

3. In 2021, Kuaishou e-commerce maternal and infant industry brand self-broadcast GMV grew by more than 1,000%

On May 31, today, Gecko Kan joined hands with Kuaishou Maternal and Childhood to jointly release the "Kuaishou E-commerce 2022 Maternal and Child Industry Annual White Paper". At the same time, the scale of e-commerce users in the maternal and infant industry has maintained double-digit growth for six consecutive years, and the market growth brought by online e-commerce cannot be ignored. In 2021, the overall GMV of the maternal and infant industry increased by 100% year-on-year, and the brand's self-broadcast GMV increased by more than 1,000%. The white paper shows that as of the first quarter of 2022, Kuaishou's average daily active users reached 346 million; in September 2021, the user repurchase rate exceeded 70%, and Kuaishou's user consumption power continued to be efficiently released. (E-commerce News)

4. Pinduoduo's "Kuaituantuan" business has covered more than 10 streets and towns in Shanghai

As of the end of March, at least 10 streets and towns in Shanghai have opened groups to supply supplies on Kuaituantuan. According to Shanghai local life official account ShanghaiWOW, during the epidemic in Shanghai, nearly 780,000 people had experience as group leaders, and 60% of them chose to use "Kuaituantuan" to initiate group buying. In April this year, "Kuaituantuan" announced that it would waive all Shanghai group leaders' technical service fees in April. It is understood that in the "Kuaituantuan" WeChat mini program, merchants can go online to the product group purchase page, and the group leader initiates the group purchase. After the number of people is met, the merchant will deliver to the community gate without contact, while consumers can place orders and pay online. (E-commerce News)

Internet news

5. Taobao plans to revise the prohibited information management rules to add new domestic tickets and other banned goods

On May 31, Taobao plans to revise the "Taobao Platform Prohibited Information Management Rules", prohibiting the issuance of travel tickets, cruise ship tickets, overseas telephone cards, overseas portable wifi rental, overseas local entertainment, and domestic wine view packages. Except for merchants and Tmall merchants that Fliggy have implemented merchant access measures separately. According to the revised rules, 2 points will be deducted for each release of banned goods. (E-commerce News)

6. JD.com 618 will be fully opened at 8 o'clock tonight

According to May 31, JD 618 will be fully launched at 8 pm today. It is understood that this year JD 618 will use "full-link service" to protect the consumer experience. During this period, not only will there be tens of thousands of JD customer service accompanying each other 24 hours * 365 days, but 185 services will form a full-cycle guarantee for users before, during and after-sales. In terms of discount strength, with the full opening of JD 618 at 8 pm on May 31, discounts including cross-store discounts, red envelope rain, PLUS super subsidies and other discounts will also be issued one after another. (E-commerce News)

7. Suning.com will carry out activities such as Double Product Online Shopping Festival, Cultural and Tourism Consumption

It is understood that in terms of promotional strength, Suning.com has joined hands with the top 100 leading brands and 25 banks to carry out "dual-line price transfer and cross-category subsidy activities" covering the whole province; in terms of scenario upgrading, it provides consumers with "200 scenario home decoration solutions" and increases the intensity of package discounts; in terms of green consumption, it continues to increase the subsidy activities for old-for-new and green home appliances; in addition, in terms of services, it has expanded service content such as "expensive compensation", "delay compensation", "30-day refund, 365-day exchange", and "1-hour flash delivery". (E-commerce News)

Cross-border newsletter

8. Tmall International adds new home delivery service rules

According to May 31, Tmall International will update the "Tmall International Delivery Service Door-to-door Rules", which will officially come into effect on June 6, 2022. If the merchant should provide but does not provide door-to-door delivery services, the consumer may initiate a corresponding complaint with the Tmall International platform. If the complaint is determined to be established by Tmall International, the consumer will be compensated accordingly. If the delivery personnel place the goods at the collection point or other address without authorization and the consignee will then retrieve the goods by themselves, Tmall International will compensate the consumers at the standard of 10 yuan per order. (E-commerce News)

9. Israeli e-commerce startup Buywith completes a seed round of $9.5 million

On May 31, Israeli live e-commerce startup Buywith recently announced that the company has completed a seed round of $9.5 million. The platform can provide an e-commerce live broadcast window that is conveniently integrated into apps and websites, and has reached a cooperative relationship with leading brands such as Walmart. It is understood that buywith was founded in 2018 and is co-founded by Adi Ronen Almagor and Eyal Sinai. With the help of the buywith window, retailers and major brands can hold live shopping events on web pages and apps. The event will be hosted by KOLs, experts and brand representatives. Viewers can purchase goods during the live broadcast and interact with the anchor at the same time. (E-commerce News)

10. Dunhuang.com adds new battery access category rules

According to May 31, Dunhuang.com recently issued a notice that starting from May 30, the platform will set the consumer electronics-battery/power-battery pack category as an access category. Sellers must provide relevant qualifications according to the category qualification requirements before operating this category. The category qualification requirements are: enterprise qualifications that have passed real-name certification; products must meet the safety qualifications of the exporting country, and must provide EU CE certification/US UL certification and other relevant qualifications; sign an entry commitment letter. Dunhuang.com has the right to deal with any acts suspected of violating national laws, administrative regulations, departmental regulations and other normative documents. (E-commerce News)