Evening information: Tmall International and overseas merchants launched "Chinese translation posts"; Douyin e-commerce released the implementation details of "Merchant - Publishing banned goods/information"; JD Mother's Day consumption report: consumption of health services and nourishing health products has increased significantly; Shopify will acquire logistics service provider Deliver for US$2.1 billion; eBay and graded service provider PSA reached a cooperation to support card transactions of more than US$2,000...
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1. Tmall International and overseas merchants launch "Chinese translation post"
On May 6, Tmall International recently launched a "Chinese translation post" with overseas merchants to label the original imported products with Chinese labels, making it more convenient for consumers, especially those of the silver-haired people to use. It is understood that the first batch of "Chinese translation posts" equipped with focus on imported health care products targeting the silver-haired people, including brands such as Move Free, Osteoform, FANCL HealthScience, Nutrition Care, GNC, Garden of Life, etc., and will expand to more categories in the future. In fact, during the Spring Festival last year, Tmall International launched the 1.0 version of Chinese translation posts. Users will randomly receive DIY stickers in the express box to facilitate handwriting to mark the product name, usage, and efficacy for family members. (E-commerce News)
2. TikTok e-commerce releases "Merchant - Publishing Prohibited Products/Information" Implementation Rules
According to May 6, today, the Douyin e-commerce platform released the "Implementation Rules for the "Merchant - Publishing Prohibited Products/Information". The "Regulations" details what "banned goods/information" are, what will be handled when publishing prohibited information, how to understand "general circumstances", "serious circumstances", "specially serious circumstances" and information details that are prohibited from being published. The "Detailed Rules" point out that prohibited information includes but is not limited to: product information, store information, and interactive information. (E-commerce News)
3. JD Mother's Day Consumption Report: Consumption of health services and nourishing health products has increased significantly
On May 6th, JD.com Consumer and Industrial Development Research Institute recently released the "Mother's Day Consumption Trend": practical gifts before Mother's Day in 2022 are sold, and the transaction volume of refrigerated dishes has increased by more than 10 times compared with the same length cycle in March; "Health" is still a popular consumption before the holiday, and the consumption of health services and nourishing health products has increased significantly; Mother's Day atmosphere consumption is still hot, and pearl jewelry and flowers consumption has increased significantly; there are differences in the preferences of different user groups in terms of gift selection, post-95s love to send jewelry, post-85s love to send shoes and boots, and post-75s prefer to send health gifts; from the supply side, merchants are also well prepared for Mother's Day. Mother's Day-related products have an average annual growth of 342% in the past three years. One-third of the Mother's Day-related products in 2022 are jewelry, followed by clothing, luggage and skin care products. (E-commerce News)
4. Daily Youxian: The sales of fresh beer on the platform increased by nearly 90% during May Day
According to May 6, data from MissFresh showed that during the May Day holiday, the sales of its own brand "Breaking News Ma Xiao" increased by more than three times month-on-month, higher than the overall level of pre-made dishes with doubled sales. As a standard configuration for crayfish, during the May Day holiday, fresh beer sales on MissFresh Platform increased by nearly 90%. In Beijing, due to the impact of epidemic prevention measures such as "suspension of dine-in" and other epidemic prevention measures, "at-home hot pot" has become the main choice for many families to gather on May Day. During the May Day holiday, Shazhou honey melon sales increased by more than 260% month-on-month, and the sales of sheep horn honey melons increased by more than 10 times. (E-commerce News)
Internet news
5. The number of fans gained by Kuaishou virtual anchor "Guan Xiaofang" increased by about 130% month-on-month
On May 6th, Kuaishou virtual anchor "Guan Xiaofang" recently appeared at Kuaishou's "2022 New Magnetic Engine Special Resource Promotion Conference" to interact with Mao Haifeng, the head of Kuaishou's Magnetic Engine content commercialization. It is understood that since his debut in the live broadcast room of Kuaishou Store on November 11, 2021, Guan Xiaofang has cooperated to participate in the live broadcast of various themes of Kuaishou Store. Based on Guan Xiaofang's previous live broadcast data in Kuaishou Store, the number of fans increased by about 130% month-on-month, the total number of viewers in the live broadcast room increased by about 45% month-on-month, the average number of online users increased by about 35% month-on-month, and the number of likes and comments in the live broadcast room increased by about 150% month-on-month. (E-commerce News)
6. Convenience Bee: Basic products for people's livelihood are still the "main products" purchased by consumers during holidays
According to May 6, the consumption situation released by Convenience Bee shows that from April 30 to May 5, basic products of people's livelihood will still be the "main products" purchased by consumers during the holidays. However, through sample observations from some stores, it was found that different from the previous two years, consumers who purchased online takeaway during the May Day holiday in 2022, at the same time, one-time large-sized purchases have become the current shopping method that some consumers prefer. (E-commerce News)
Cross-border newsletter
7. Alibaba International Station will upgrade the qualification review system for medical device products
According to May 6, today, Alibaba International Station issued an announcement on the upgrade of the national qualification review system for medical device products. The rules will officially come into effect and implement on May 13, 2022. In addition, if a merchant registers and certifies multiple FDA Product Codes with the FDA, each FDA Product Code needs to submit qualification certification to the platform separately, that is, only one FDA Product Code can be submitted for each certification review. It is worth noting that if the merchant violates the regulations, Alibaba International Station will take penalties including but not limited to product removal, deduction of points, country blocking, and closure of accounts. (E-commerce News)
8. Shopify will acquire logistics service provider Deliver for US$2.1 billion
On May 6th, the official website of Shopify, a global e-commerce SaaS platform, recently announced that the company has reached an agreement with logistics service provider Deliverr to acquire the latter for US$2.1 billion. It is reported that this is the largest transaction in Shopify's history and will create an end-to-end logistics service platform for millions of merchants on the platform. It is worth noting that SFN is currently merging with Deliverr to eliminate the complexity of logistics supply chains for Shopify merchants and non-Shopify merchants. Meanwhile, SFN and Deliverr will also launch a new service called ShopPromise, which can provide consumers with options for "two-day delivery" and "next-day delivery". (E-commerce News)
9. eBay and grading service provider PSA reach cooperation to support card transactions of more than US$2,000
On May 6, eBay recently announced that through a cooperation with professional third-party transaction card certification and grading service provider PSA, its authenticity verification service has expanded to support card transactions worth more than US$2,000. Previously, this C2C trading platform has provided authenticity transactions for products such as sneakers over $100, watches over $2,000, and handbags over $500. It is understood that in January this year, eBay announced that it could provide verification for unrated card transactions on the platform with over $750. Currently, this service has covered a wider trading range, and customers in need can send transaction cards that need to be classified to third-party appraisers. (E-commerce News)
10. The Rich Liege eHub won the Silver Award for Belgium's Annual Logistics Construction Award
According to reports on May 6, it is reported that the rookie Liege eHub won the silver award for the annual logistics construction award in Belgium. It is reported that the award is part of the annual Belgian Transport and Logistics Awards, with a history of 30 years. It is awarded by the Belgian authoritative logistics media Transportmedia. It is the largest and highest-standard awards event in the country's logistics industry. According to reports, the annual logistics building awards are selected around multiple dimensions such as the design level, construction quality, safety, environmental protection level and improvement of logistics operation efficiency. It is worth noting that Cainiao has also become the first Chinese company to win the Belgian annual logistics and construction award. (E-commerce News)
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