#Laogao E-commerce Newsletter# [February 27 E-commerce Morning News]

Morning information:

1. The total transaction volume of Douyin Entertainment Shopping Industry increased by more than 10 times in 2022;

2. Douyin anchor "Big Mouth Girl" will start its Taobao premiere tomorrow;

3. Kuaishou e-commerce launches "Pampering Red Envelopes" to promote the conversion of orders placed in the live broadcast room;

4. TikTok plans to launch paid videos and creator funds;

5. Buffett released an open letter to shareholders in 2023...

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E-commerce newsletter

1. The total transaction volume of Douyin Entertainment Shopping Industry in 2022 increased by more than 10 times

Xiao Jun introduced that in the leisure and entertainment and shopping retail industries, the number of merchants and transaction volumes of Douyin's coverage in 2022 have been rising, with the total transaction volume increasing by more than 10 times and the number of merchants operating in sales increased by 8 times. Data revealed by Qiu Chaozheng shows that from September to December 2022, more than 3 million life service users checked in Sichuan on Douyin, posted more than 11 million videos, and more than 3 billion likes. (TikTok Life Service Business Observation)

2. Douyin anchor "Big Mouth Girl" will start its first Taobao broadcast tomorrow

On February 26, Douyin’s host "Big Mouth Girl" launched a live broadcast event with T97 Coffee, Wang Bobao and Ximai Bran, and announced that its debut will be held on Taobao live broadcast from 20:00 to 24:00 on February 27. It is understood that during the National Day of last year, T97 Coffee's "Big Mouth Girl" became popular during live broadcast on the Douyin platform, and the topics of "Big Mouth Girl" and "Whether you make coffee" were on the two hot lists of Douyin and Weibo. (financial)

3. Douyin Life Service 2023 Catering Industry Urban Ecology Conference was launched in Tianjin on February 28

On February 26, the 2023 Catering Industry Urban Ecology Conference hosted by the Douyin Life Service Catering Business Center will be held in Tianjin on February 28. The event is guided by the Tianjin Municipal Party Committee Cyberspace Affairs Office and the Tianjin Municipal Bureau of Commerce. It will be carried out in the form of "offline activities + online live broadcast" linkage. The offline conference will be held in Tianjin at 14:00 on February 28. In order to intuitively present the development trend of local life services in Tianjin, the conference will also release the "Digital Exploration of Tianjin·Digital See Life" city report, using image display and data to present "Tianjin in Douyin", to gain insight into Tianjin's consumption characteristics and analyze the online prosperity of the city. (TikTok Life Service Business Observation)

4. Kuaishou e-commerce launches "Pampering Red Envelopes" to promote the conversion of orders in live broadcast rooms

On February 26, Kuaishou E-commerce recently launched the live broadcast conversion marketing tool "Pampering Red Envelope", helping to create an interactive atmosphere in the live broadcast room and promoting the order conversion in the live broadcast room. According to reports, pampering red envelopes are marketing tools that anchors can use independently. After the anchor distributes red envelopes in the live broadcast room, users can shop and cash out on the goods sold or distributed by the corresponding anchor during the validity period of the red envelopes, but they cannot withdraw the red envelopes. The marketing expenses incurred by the use of the pampered red envelopes distributed by the user through the anchor shall be borne by the anchor himself. (Kuaishou e-commerce service)

Internet news

5. Buffett releases an open letter to shareholders in 2023

On February 26, Buffett released an open letter to shareholders on the official website of Berkshire Hathaway on February 25 local time. Berkshire Hathaway's 2022 performance showed that the company's net loss in 2022 was US$22.819 billion, compared with a profit of US$89.795 billion in the same period last year; net profit in the fourth quarter was US$18.164 billion, compared with a profit of US$39.646 billion in the same period last year. In the open letter, Buffett said that 2022 was a "good year" for Berkshire, with adjusted operating income set a record of US$30.8 billion. (BERKSHIRE HATHAWAY)

6. Former JD Group Vice President Zhou Bowen recruits AI partners

On February 27, Zhou Bowen recently posted a "hero post" on his circle of friends, saying that "there is no upper limit now, and he is sincerely recruiting R&D, product partners and algorithm scientists. He welcomes the big guys who are full of firm belief in AI changing the world to join us." It is understood that in 2017, Zhou Bowen became the vice president of JD Group, responsible for the related business of JD AI Research and Platform Department, and directly reported to JD CEO Liu Qiangdong. In 2021, Zhou Bowen was revealed to have resigned from JD.com and started a business in the AI ​​field. (36Kr)

7. Byte, Meituan and Baidu launch their respective AI products

On February 27, Byte, Meituan and Baidu have recently launched AI products. Byte launched AI paintings in Toutiao, and officially promoted the long-tested AI composition tool "Sponge Band" on Douyin. Meituan launched Meituan AI painting in the main APP, and Baidu launched AI social product "Xiaokan Planet" to create an AI virtual chat community. (Tech Planet)

8. Fliggy President Zhuang Zhuoran: The platform must actively evolve its capabilities and value

According to February 26, the "World Tourism Alliance Xianghu Dialogue" was recently held in Hangzhou. At the event, Fliggy President Zhuang Zhuoran delivered a special speech, pointing out that in the early stage of the recovery, the sales of different tourism products, the recovery speed of merchants of different categories, and the performance level of different types of services were not balanced, reflecting that the industry still faced challenges in sustainable and high-quality development. (Beijing News)

Cross-border newsletter

9. The total import and export volume of Anhui Provincial Private Cross-border E-commerce Association exceeds 2 billion in 2022

On February 26, the Anhui Provincial Private Cross-border E-commerce Association recently held a new term meeting. Data at the meeting revealed that in 2022, the import and export of Anhui Private Cross-border E-commerce Association maintained a counter-trend growth, with a total amount exceeding 2 billion, and a growth rate of 15%. It is understood that the Anhui Provincial Private Cross-border E-commerce Association currently has 120 member units and 30 member units in the cross-border e-commerce field. The member units' industries involve medical devices, daily necessities, clothing, electronics, household appliances, outdoor products and other industries, which has provided a positive impact on stabilizing foreign trade, ensuring employment, and changing the trade pattern. (Zhongan Online)

10. TikTok plans to launch paid videos and creator funds

TikTok is developing paid video features that allow creators to charge users $1 or other amounts they set to access videos. It is not clear how TikTok paid videos will work and when they will be launched, but the feature will bring more revenue opportunities for platform creators. Meanwhile, TikTok is also testing an improved creator fund that will provide creators with higher rewards than the earlier versions launched in 2020. (Yien.com)