#Laogao E-commerce Newsletter# [E-commerce Evening News on April 28]

Evening information: Taobao Alliance requires standardized channel management capabilities; Kuaishou E-commerce releases the "Instructions on Reward Activities for All Anchors of Kuaishou 616 Real Shopping Festival"; Douyin E-commerce revises the "Regulations on the Management of Violations of Store Related Subjects"; eBay and Etsy and other six platforms jointly founded the 1099-K Fairness Alliance; Cainiao upgraded the Spanish and French cross-border parcel delivery system...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Alliance requires standardized channel management capabilities

On April 28, Alibaba Mama recently announced on standardizing the use of channel management capabilities: Channel management capabilities mainly support the private domain channel expansion management of social scenarios and shopping guide scenarios, and do not support content scenario promotion. Content scenarios refer to content promotion conducted by Taobao customers on the content platform through live broadcast, short video, graphics, audio, etc. Content platforms include but are not limited to Douyin, Kuaishou, UC Browser, Toutiao and other platforms. (E-commerce News)

2. Kuaishou E-commerce releases "Instructions on Reward Activities for All Anchors of Kuaishou 616 Real Shopping Festival"

According to April 28, Kuaishou E-commerce recently released the "Reward Activities Explanation of All Anchors of Kuaishou 616 Real Shopping Festival", which mainly includes event time and participation conditions, event content, event rewards, etc. Specifically, the event is divided into preparation period and explosion period. If the anchor participates in the event during the event cycle, he can receive traffic rewards of different amounts. It is worth noting that all the rewards for the above activities are divided into traffic rewards and exposure rewards, and the rewards will be issued to the account within 7 working days after completing the target. In addition, the reward is valid until June 30, and expired will be automatically cleared. (E-commerce News)

3. Douyin E-commerce revised the "Regulations on the Management of Violations of Store Related Subjects"

According to April 28, today, Douyin E-commerce issued a public notice on the revision of the "Regulations on the Management of Violations of Store-related Subjects". The main change of this revision is to add a prefix description to the violation handling department: the scenario where the associated store has a greater operating risk. At the same time, the notice also informed the platform of handling illegal merchants, including but not limited to: restricting their entry into the platform, deducting deposits, freezing all funds on the platform, banning all stores of goods, restricting the release of goods, and restricting advertising. It is worth noting that this rule is intended to come into effect on May 5, 2022. (E-commerce News)

4. Taocai launches "price reduction protection" to protect rights and interests

On April 28, Alibaba's community business platform Taocai today announced the launch of "price reduction protection" to protect rights and interests. If the goods purchased by consumers are reduced in price during the price reduction protection period, they can apply for price insurance during the price reduction protection period. The system will calculate the price difference and make up for the difference in accordance with the "Tao Caicai Price Reduction Protection Service Specifications". This price guarantee only supports the same product in the same activity to reduce the price, and products in different activities do not enjoy the price reduction protection. In addition, consumers need to apply on the same day and cannot apply for it after the deadline. (E-commerce News)

Internet news

5. JD Supermarket releases China Tea Industry Belt Rankings Yunnan Pu'er Tea E-commerce Index ranked first

In the green tea industry belt, Zhejiang Longjing ranks first, Zhejiang Xihu Longjing and Zhejiang Anji White Tea rank second and third. Judging from the ranking of the e-commerce index, Yunnan Pu'er Tea's e-commerce index is 565.95 points, ranking first. Zhejiang Longjing followed closely with 564.71 points, and Fujian Jin Junmei ranked third with 505.82. (E-commerce News)

6. Kuaishou E-commerce: Quick Distribution Product Recommended Related Short Video Trailer

According to April 28, Kuaishou E-commerce recently issued a statement saying that Kuaishou Distribution Products recommend related short video trailers. According to reports, trailer short videos are an important means to increase cost scale in addition to live broadcasts, merchants can effectively improve product conversion through trailer short videos. In addition, merchants also need to first activate Kuaishou store expert permissions and distribution and sales rights. It is worth noting that the creation portal of this function is in the sidebar of the Kuaishou APP "Kuaishou Store". Switch to the seller's side, click to shoot videos to make money and enter the creation page. (E-commerce News)

Cross-border newsletter

7. EBay and Etsy and other six platforms jointly established the 1099-K Fairness Alliance

April 28th news, eBay recently co-founded the 1099-K Fairness Alliance with Etsy, Mercari, OfferUp, Poshmark, Reverb and Tradesy. According to its website, the 1099-K Fair Alliance is committed to maintaining an accessible, fair and secure second-hand and second-hand goods resale market through an online platform, while empowering entrepreneurs and micro-enterprises to conduct business through online sales. It is reported that the survey subjects of this time are American adults who sold online in 2021, and the sales are less than $20,000. Many of them are selling items on eBay, Etsy, OfferUp, and Poshmark. (E-commerce News)

8. Alibaba International Station releases control rules involving POS machines

On April 28, Alibaba International Station recently issued a notice that the platform will ban the sale of POS machines with data collection functions or financial transaction-related functions starting from April 27, 2022. Once a merchant is found to publish such products, the merchant will be punished as follows: 2 points per time for violations will be deducted. For members who publish illegal products and information, the platform will remove or delete their related products and information, and at the same time, members who have violations will be punished in accordance with the relevant rules of the platform. (E-commerce News)

9. Meta's revenue in Q1 2022 was US$27.908 billion, up 7% year-on-year

According to April 28, on Wednesday local time, Facebook's parent company Meta released its first quarter 2022 financial report. Meta reported that the number of users increased from the previous quarter, with daily active users increasing by 4% to 1.96 billion. At the end of the previous quarter, the number of Meta's daily active users decreased by 2 million, and the company's first report showed a decline in the number of users. In addition, Meta expects revenue in the second quarter of this year to be between $28 billion and $30 billion, lower than analysts' average expectations of $30.7 billion, and lowers total spending this year to between $87 billion and $92 billion, down from previously announced $90 billion to $95 billion. (E-commerce News)

10. Cainiao upgrades the cross-border parcel delivery system in Spain and France

April 28th news, Cainiao completed the upgrade of the cross-border parcel delivery system in Spain and France. It is understood that in the core areas of cities such as Paris, France and Madrid, Spain, Cainiao’s self-built self-pickup cabinets and linked self-pickup points have formed an advantageous end self-pickup network. The parcels in this area will form a large package to arrive in the country and will be distributed to the destination country after they are unpacked and sorted, and then delivered to the corresponding station and further completed terminal delivery. At present, Cainiao has built nine major distribution centers around the world, mainly distributed in Europe, Asia and the Americas. (E-commerce News)