#Laogao E-commerce Newsletter# [E-commerce Evening News on April 26]

Evening information: Douyin adjusts the delivery and service rules of the 2022 618 Good Goods Festival; Taobao Live 2022 Maternal and Child Industry Report: Male users who have been sold in the live broadcast room increased by 66% year-on-year; JD 618 Merchant Conference released 30 "three reductions and three advantages" merchant support measures; eBay advanced promotions have added French sites; Amazon's cross-border e-commerce export incubation center project is located in the Liangyuan Port Comprehensive Bonded Zone, Liangjiang New District, Chongqing...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall will adjust investment promotion rules for cultural relics, stamps, coins, calligraphy, paintings, collection categories, etc.

According to April 26, Tmall platform recently issued an announcement stating that the platform will adjust the rules for cultural, play, stamp, coins, calligraphy, painting, collection categories, electronic components, pets, books, audio and video, etc. After the rules have been changed, relevant content such as investment instructions and investment entry requirements have been added. It is worth noting that this adjustment will be announced on April 25, 2022 and will officially take effect on May 2, 2022. (E-commerce News)

2. Douyin adjusts delivery and service rules for 2022 618 Good Goods Festival

On April 26, Douyin E-commerce today released an announcement on delivery and service adjustment of the 2022 Douyin 618 Good Goods Festival. During the 618 promotion period, merchants on the small store platform can choose to ship normally or delay shipment. For orders paid between 0:00:00 on June 1, 2022 and 23:59:59 on June 20, 2022, merchants can use the platform's "Delayed Shipping" tool to set an extended shipment time, up to no more than 72 hours. In addition, the province/region where the pickup address and the delivery address are located are Jiangsu, Zhejiang, Shanghai, Anhui, Beijing, Tianjin and Hebei regions. The first distribution center trajectory update begins to the delivery information. If any trajectory node is not updated for 72 hours, it is determined that it is a false shipment. (E-commerce News)

3. JD.com 618 Merchant Conference released 30 "three reductions and three advantages" merchant support measures

On April 26, the 2022 JD 618 Merchant Conference was held today through live broadcast, and officially released 30 "three reductions and three optimizations" merchant support measures, namely, "reduce costs, reduce assessments, reduce risks, optimize rules, optimize efficiency, and optimize services", hoping to reduce pressure and relieve the burden on small and medium-sized merchants to the greatest extent. From now until May 18, high-quality merchants and products that meet investment promotion rules can register to participate in JD.com 618. (E-commerce News)

4. Taobao Live 2022 Maternal and Child Industry Report: Male users who have been sold in live broadcast rooms increased by 66% year-on-year

According to April 26, Taobao Live recently launched the "2022 Taobao Live Maternal and Child Industry Report" based on the platform's short video and live broadcast data from January 1 to April 20, 2022. Data shows that the number of male users sold in live broadcast rooms has increased by 66% compared with last year. The main categories of mothers purchase are pregnant mothers' clothing and related supplies, baby clothes and baby diapers. The consumption preferences of dads are localized life services, stationery and electronic education and baby milk powder food related categories. (E-commerce News)

Internet news

5. Ele.me's adjustment of retail merchant business format rules will take effect on May 2

According to April 26, Ele.me recently issued a notice that it will adjust the calculation logic of retail formats in the near future, and merge and manage books, audio-visual, toys, sports outdoors, hardware stores, shopping malls, frozen fast food, meat, poultry and eggs, and green plant formats. The platform determines the product width based on the proportion of the number of goods available for sale in a single first-level commodity category on the day the merchant calibrated the business format and the proportion of the actual payment transaction amount in a single first-level commodity category in the past 60 days. The new rules will come into effect on May 2, 2022. (E-commerce News)

6. JD.com adjusts its order service strategy for the region affected by the epidemic

On April 26, JD.com recently announced that it has made service strategy adjustments to orders in areas affected by the epidemic: the order shipment time is temporarily extended, and merchants can get disclaimer without reporting. The specific extension time and coverage area will be adjusted dynamically depending on the changes in the epidemic situation. Merchants in other regions who are affected by the epidemic can also report through the "Jingying Insurance" system; lightning refund service is suspended and automatic refund function is automatically returned after timeout. (E-commerce News)

Cross-border newsletter

7. AliExpress Qingdao Merchant Operation Service Center opens

According to April 26, today, AliExpress Qingdao Merchant Operation Service Center opened. It is reported that merchants currently shipped goods to Korean consumers through AliExpress Weihai Warehouse, which has achieved 3-5 days of delivery, and logistics costs have been further reduced. It is understood that AliExpress will also provide more support measures to merchants this year, including: accelerating the high-quality growth of high-quality merchants and launching a new track AE Mall; increasing investment in the construction of overseas warehouses and preferred warehouses, and improving global logistics performance capabilities; continuously optimizing the platform mechanism and merchant ecology to ensure that merchants have worries-free operations. (E-commerce News)

8. Added French site for eBay advanced promotional listing

April 26th news, today, the eBay platform issued an announcement stating that eBay sellers with business in the French station can now place advanced promotional advertisements on the French station. After using broad matching, eBay will automatically expand the relevant keywords. The platform recommends that sellers view the advertising data performance every week and use the negative keyword function to negate keywords with poor advertising effects to ensure a good advertising return on investment. (E-commerce News)

9. Amazon's cross-border e-commerce export incubation center project is located in Liangyuan Port Comprehensive Bonded Zone, Liangjiang New District, Chongqing

According to China Water Transport Network, the Amazon Cross-border E-commerce Export Incubation Center project has recently settled in the Liangyuan Port Comprehensive Bonded Zone, Liangjiang New District. At the same time, the project will also train cross-border e-commerce talents. In addition, the Comprehensive Bonded Zone and Amazon's Cross-border E-commerce Export Incubation Center project will also carry out close cooperation in multiple dimensions, including jointly building a cross-border e-commerce export supply chain, platform, and logistics; improving the upstream and downstream chains such as cross-border e-commerce export customs, logistics, platforms, and warehousing; and building a cross-border export supply chain, domestic boutique center and overseas sales channels. (E-commerce News)

10. eBay: Australian sellers must ensure that button batteries meet safety standards

April 26th news, eBay recently issued a notice that the Australian Competition and Consumer Commission has set new mandatory safety standards for button/coin batteries due to a series of major safety risks posed by button batteries, which are particularly dangerous to children. These standards will become mandatory standards on June 22, 2022 and will be implemented by the ACCC. eBay will require products and packaging containing button batteries to meet these safety standards. The seller is required to make relevant manufacturing and design changes, remove items that do not meet the requirements, and conduct any necessary tests to ensure compliance with these safety standards by June 22. (E-commerce News)