Evening information: Tmall revised the deletion of the deletion of the service specification for damaged package refunds and deletion of the part of the compensation for 10 yuan without threshold coupons; Douyin e-commerce released the investment rules for 2022 Douyin 520 Pampering Season Event; SF Express customizes comprehensive instant-to-delivery solutions for live e-commerce such as Douyin and Kuaishou; Cainiao International launched Malaysia-UK/Hangzhou freight flights; eBay report: The epidemic has increased the search volume of smart home products by 517%...
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E-commerce newsletter
1. Tmall revised the service specification for damaged package refunds and deleted the definition of the part of compensation of 10 yuan without threshold coupons
According to April 15, Tmall recently issued a notice that it plans to change the rules for the "Broken Refund Service Specifications", which will take effect on April 21, 2022. The main change point of this time is: deletion of the content of the content of the definition of the Tmall supermarket orders that pay an additional 10 yuan in unblocked store coupons. (E-commerce News)
2. Douyin e-commerce releases investment rules for 2022 Douyin 520 Pampering Season Event
According to the news on April 15, Douyin E-commerce today released the investment rules for the 2022 Douyin 520 Pampering Season event. This event is themed "Douyin 520 Pampering Season". All qualified store merchants and creators can participate. It is understood that the registration time is 00:00:00 on April 15, 2022-23:59:59 on May 21, 2022, and the activity time is 00:00:00 on May 13, 2022-23:59:59 on May 21, 2022. It is reported that the gameplay of this event is divided into: short video task competition, Douyin payment, DOU installment, and freight insurance. (E-commerce News)
3. Taote launched the installment interest-free service for the first time for consumption in large appliances
According to April 15, today, Taote, which focuses on cost-effectiveness, launched an installment interest-free service for the first time for consumer goods in the home appliance category. Consumers can enjoy up to 12 periods, and the 65-inch Xiaomi LCD screen TV only pays 166.58 yuan per month. In order to facilitate the replacement of household appliances in county areas, Taote has linked the brand and industrial belt factory to select 1,200 TVs, refrigerators, washing machines, air conditioners and other home appliances. In response to the consumption characteristics of various categories, it has launched interest-free installments for 3 periods, 6 periods and 12 periods of installments. According to data, Taote, which focuses on cost-effectiveness, has now connected more than 200 industrial belt manufacturers and nearly 300 million consumers across the country through the direct supply M2C model at the source. (E-commerce News)
4. Taobao updates the refund transaction timelines for areas affected by the epidemic
According to April 15, Taobao recently updated the announcement on the adjustment of the refund transaction status of areas affected by the epidemic, adding Zaozhuang City, Shandong Province, Handan City, Hebei Province, Taiyuan City, Shanxi Province, and Guangzhou City, Guangdong Province as epidemic areas. In addition, the merchant’s return address is within the epidemic control area. After the buyer fills in the return logistics information, the timeout for waiting for the merchant to confirm the receipt will be adjusted to 21 days. The deadline will be notified separately. (E-commerce News)
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5. SF Express City customizes comprehensive instant-delivery solutions for live e-commerce such as Douyin and Kuaishou
According to reports on April 15, SF Express has customized a comprehensive instant delivery solution for live e-commerce platforms such as Douyin and Kuaishou. While the live broadcast is carried out, instant delivery can be initiated in the same city with one click. It is understood that SF Express’s one-stop “Same City Emergency Delivery + Express Logistics” system issuing new orders, which can automatically match the corresponding delivery model according to different logistics scenarios and order volumes in the same city and across cities, so that merchants can automatically import orders, automatically divert and automatically return the waybill number after accessing the order aggregation system. (E-commerce News)
6. Taobao Live released the "March List of Potential Anchor Traffic Incentives"
According to April 15, from February 28 to April 3, Taobao Live gave over 9 million traffic incentives for potential anchors of V3-V4 levels, and continuously gave traffic rewards to anchors 7 days a week. According to the performance of anchors under the platform incentives from February 28 to April 3, Taobao Live recently released the "March List of Potential anchor traffic incentives". The top 3 institutions on the list this time are Jufacai, Goumei, and Wanshangtang; the top 3 anchors are Shisanjia 17, Yaoyao Xingxuan, and Yang Mama PY. It is worth noting that in April, Taobao Live will continue to provide traffic rewards for potential anchors, and V4 anchors can get up to 10,000pv of traffic in a single day. (E-commerce News)
Cross-border newsletter
7. Cainiao International launches cargo flights in Malaysia-UK/Hangzhou
On April 15th, Cainiao International recently launched direct flights from Kuala Lumpur, Malaysia to London, England, and direct flights from Kuala Lumpur, Malaysia to Hangzhou, China. It is understood that Malaysia's cargo exported to the UK can be cleared by the Cainiao Kuala Lumpur eHub and landed at London Heathrow Airport in about 13.5 hours. Compared with the past, the flight time of Kuala Lumpur-London is 6 hours shortened, reducing logistics costs by nearly 10%. It is reported that at present, Cainiao's digital customs clearance system can shorten the customs clearance time of goods by more than 95%, from the previous 24-48 hours to 1.5 hours. (E-commerce News)
8. Amazon will release its first quarter financial report for 2022 on April 29, Beijing time
According to April 15, Amazon announced that it will release its first quarter 2022 financial report on April 28 local time. After the financial report is released, Amazon will hold a financial report meeting at 2:30 pm Pacific time on April 28 to interpret the financial report results and answer questions from analysts. In the fourth quarter of fiscal 2020, Amazon's net profit was US$7.222 billion and diluted earnings per share was US$14.09; operating profit in the fourth quarter was US$3.46 billion, compared with US$6.873 billion in the same period last year. (E-commerce News)
9. eBay report: The epidemic has increased the search volume of smart home products by 517%
April 15th news, recently, eBay Ads released a report "Corona Shopping Report", which summarized the hot search keywords and hot-selling products of eBay Germany in the past two years, revealing the changing trends of German consumers' online shopping behavior. In terms of smart home appliances, data from eBay platform shows that the market demand for kitchen appliances such as mixers, air fryers, and mini refrigerators is showing a significant upward trend. Sales of desktop mixers, food processors and toasters increased by more than 150% in the third quarter of 2021 compared with 2019 before the epidemic, while sales of air fryers increased by nearly 100%, and mini refrigerators increased by more than 70%. (E-commerce News)
10. American e-commerce platform Goat reaches cooperation with Paris Saint-Germain
On April 15, the US e-commerce platform Goat will become a partner of Paris Saint-Germain starting from the 2022-23 season, and the company's LOGO will appear on the sleeve of the Paris jersey instead of the National Bank of Qatar. According to the cooperation agreement, Goat will bring more than 50 million euros in revenue to Paris Saint-Germain within three years, while the Qatar National Bank will continue to maintain a cooperative relationship with Paris in other forms. In addition, in the 2022-23 season, Paris chest sponsors will also change, Qatar Airways will replace Accor Hotel Group, with the annual sponsorship amount expected to be around 60 million to 70 million euros. (E-commerce News)
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