Four major store marketing skills in 2019 will help store clearance!

　　Whenever seasons change, all Taobao sellers have to conduct a Taobao store clearance activity to reduce the inventory of off-season products. Especially for stores for women's clothing, there are more out-of-season styles and more need clearance activities. At the same time, it is the end of the year, and sellers are preparing to start a clearance event. However, many Taobao sellers believe that clearance activities are to reduce the price of their babies, which is a big mistake! Taobao clearance activities focus on the overall discount of the store, and the fundamental purpose is to drive the sales of the entire store to maximize profits. So how do you play Taobao store clearance activities?

　　1. Purchase limit

　　Don’t think that purchase restrictions are limited, as this will not help increase the sales of the store. If the buyer really wants to buy it, he will buy it with N accounts. Moreover, most buyers have a rebellious mentality. The more you limit your purchases, the more they want to buy. Are you still afraid that clearance will not lead to the store’s sales?

　　2. Increase money to exchange

　　If you set a clearance activity to add xx yuan and add xx yuan, you can exchange it for another product. If you purchase 20 yuan for more than 100 yuan, you can get a treasure worth 50 yuan, which will definitely stimulate buyers to consume. In this way, many sellers will ask if they can’t make money? Remember that you are doing a clearance activity. If a large amount of residual inventory is not cleaned up properly, it means that the store funds have been frozen. It is impossible for you to wait until the next year to sell and make money, because the value of the product will become lower and lower!

　　3. Improve logistics experience

　　Logistics is something that every buyer cares about. After all, they want to receive their own treasures as soon as possible. So if your clearance activity can bring buyers a good logistics experience, then their favorability towards your store will naturally increase. The buyer places an order today and ships the goods within today. He also needs to cooperate with efficient logistics companies and deliver it to the buyer as soon as possible, which can improve the store’s repurchase rate!

　　4. Start early

　　Usually, the activities of Taobao stores are started after 0 o'clock on a certain day, and your clearance activities can break this routine and detonate in advance! For example, if you and your opponent conduct clearance activities on the same day, you can start grabbing half an hour in advance and the discount is done, then you can definitely grab all your opponent's customers!

　　5. Old style with new style

　　When the season changes, there will definitely be less traffic, popularity, etc. for the new season, so you can make good use of this clearance activity to drive new products of the season. You can buy a new product at half price if you purchase the purchase amount, or you can choose a clearance product if you purchase the purchase amount.

　　6. Promotion of clearance activities

　　The purpose of promoting clearance activities is to attract more traffic during the event. First of all, you need to preheat the event. The preheating time can be 2-3 days before the event starts. Otherwise, the preheating time is too long and some impulsive consumer buyers will be lost. If the direct train is slightly larger on the original basis, the promotion of the single product of the diamond exhibition should be replaced with a clearance collection page to promote, so Taobao customers can relatively increase the commission; if there are many fans, they should also use Weitao to preview the event; and Wangwang's automatic reply content can also be set to attract more new customers.

　　The above 6 points are common techniques for clearing up activities. Sellers should grasp the Taobao store clearing up activities, reduce inventory backlog, and bring more sales to themselves. Finally, I wish all Taobao sellers the store clearance activities to achieve the results they want!