Evening News: Taobao Alliance revised the rules for recruitment team leaders and recruitment service providers to take effect on April 22; refrigerator and refrigerators on e-commerce platforms such as Suning.com and JD.com rose; Tmall International adjusted the rules for illegal information management to remove stores in serious violations; Shopee adjusted the service fee rate for overseas warehouses in Thailand to take effect on May 1; eBay spent more than 1 million pounds to launch a small business investment plan in the UK...
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E-commerce newsletter
1. Taobao Alliance revised the rules for recruitment team leaders and recruitment service providers to take effect on April 22
On April 13, Alibaba Mom issued a pre-Notice today - the revision of the rules for investment promotion team leader and investment promotion service providers of Taobao Alliance. Alibaba's mother has received a large number of feedback from merchants/group leaders. For a long time, some investment group leaders have charged unreasonable service fees and vicious competition, which affect the market health of investment group leaders. In order to regulate the behavior of recruitment team leaders and maintain a healthy market environment, Alibaba Mom will revise and update the rules and contents of the "Taobao Alliance Open Investment Team Leader Management Standards" and "Investment Service Provider Management Standards" based on the current market development status. (E-commerce News)
2. Refrigerator sales on e-commerce platforms such as Suning.com and JD.com have risen
According to April 13, since April, the sales of refrigerators and freezers on major platforms have risen. Suning.com data shows that as of April 10, the sales of high-end refrigerators and freezers have increased by more than 70% this year. The characteristics of small size and large capacity are popular among consumers. On April 12, data from Gome Beijing showed that in April this year, refrigerators and freezers overall increased by 40% year-on-year. JD.com released the refrigerator order data in the past week released by April 11, showing that the order volume in cities such as Beijing, Guangzhou, Chengdu, Chongqing, and Shenzhen ranks among the top. (E-commerce News)
3. Tmall International will remove the store from its illegal information management rules by seriously violating regulations.
On April 13, Tmall International issued a notice today, which will adjust the rules of the "Tmall International banned goods" in accordance with relevant national laws and regulations. This rule will take effect on April 20, 2022. It is understood that the main change is: If a merchant is punished for recurring crimes for posting prohibited information and deducting points for illegally publishing banned information, Tmall International can deduct the corresponding risk deposit as a liquidated damages according to the standards; update the "List of Banned Products and Information and Information" and meet the circumstances of deducting 48 points in Class B or cumulative B48 points, Tmall International users will take measures such as clearing out the store. (E-commerce News)
4. JD.com mother and baby launched three major services: diapers size replacement, electrical appliance replacement replacement, and milk powder traceability
On April 13, during the "Baby Party" of JD Supermarket from the 11th to the 13th, JD Mother and Children joined hands with major brands to invest more than 10 million to launch three major services: diapers size replacement, feeding appliances for home replacement and repair, and milk powder quality traceability, covering millions of users. It is understood that at present, the home-to-door feeding appliances for JD Supermarket have covered all brands of breast pumps, supplementary food processors, and warm milk disinfection. Consumers can enjoy this service during the warranty period, and consumers' satisfaction with repairs has increased by 10 percentage points. (E-commerce News)
Internet news
5. Douyin e-commerce launches the "Spring Reading Season" event
According to April 13, Douyin recently launched the "Spring Reading Season" activity with more than 60 publishing institutions and media including Zhonghua Book Company, People's Literature Publishing House, Banyuetan. It is understood that the event lasts for 14 days and ends on the 25th. We will work with writers such as Mo Yan and Liang Xiaosheng, book knowledge experts such as Wang Fang and Tsinghua Ma Lanhua to jointly create short videos and live book content, and recommend new and good books. Users can open Douyin and search for "Spring Reading Season" or "Douyin National Good Book Plan" to learn about the activities and purchase books. It is worth mentioning that last year, the sales of popular science books in Douyin e-commerce increased the largest year-on-year. (E-commerce News)
6. JD.com: As of the end of 2021, the platform has entered the market for more than 84% of its time-honored brands.
April 13th news, recently, Economic Daily and JD.com released data "time-honored brands are rejuvenated." As of the end of 2021, the proportion of time-honored brands entering JD.com has exceeded 84%, and more than 100 of them have doubled their traffic diversion capabilities. According to JD.com data, the growth rate of the number of new products in time-honored brands reached 108%, the growth rate of the number of brands exceeding 100 million by more than 1.72 times, the growth rate of sales of time-honored brands exceeded the growth rate of category by 1.56 times, and the growth rate of the number of users in time-honored brands was 2.6 times higher than the category. Judging from the regional consumption characteristics, the top 5 provinces in the second half of 2021 account for the transaction volume of time-honored products are Beijing, Guangdong, Shanghai, Jiangsu and Shandong. (E-commerce News)
Cross-border newsletter
7. Shopee adjusts the service rate of Thailand's overseas warehouses to take effect on May 1
According to April 13, Shopee recently issued an announcement that it has made some adjustments to the service rate policy for overseas warehouses in Thailand, which will take effect on May 1, 2022. In order to minimize seller losses, these orders that have arrived at customs but have not been processed will be cancelled one after another. The cancellation of this order is expected to be completed within this week. After the order is cancelled, the package will be returned to the seller in a unified manner. (E-commerce News)
8. PingPong reaches cooperation with Desu E-commerce Logistics
According to April 13, PingPong recently reached a cooperation with Desu E-commerce Logistics. The two parties will work together to provide users with direct payment services. After that, PingPong users can pay fees directly to Desu E-commerce Logistics in the backend of their account to improve remittance efficiency and speed. (E-commerce News)
9. Indian social e-commerce Meesho plans to launch live e-commerce business by the end of the year
On April 13, according to people familiar with the matter, Indian social e-commerce Meesho is launching a pilot program and will launch its live e-commerce business by the end of December, and plans to increase advertising revenue before it will be launched early next year. It is understood that the launch of live e-commerce is one of the key measures Meesho hopes to launch before it goes public. In India, live e-commerce is becoming a major sales channel in the retail industry. Another move Meesho is undertaking before its public listing is to add value and regional brands to its platform to increase advertising revenue, the person said. (E-commerce News)
10. eBay spends over £1 million to launch small business investment plan in the UK
April 13th news, recently, eBay launched an investment plan called "eBay Business Roadshow" in the UK, which accesses small businesses offline to help companies overcome difficulties such as inflation and epidemic lockdowns, and develop and expand their online businesses. In the next 12 months, eBay will visit 12 cities and towns in the UK and contact thousands of small businesses. In addition, eBay will also provide network, skills and training activities for UK businesses through the "eBay Academy" to help more businesses build their business on eBay. (E-commerce News)
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