#Laogao E-commerce Newsletter# [E-commerce Evening News on April 11]

Evening News: "Tmall Health Festival" will be officially launched at 8:00 tonight; the 1688 platform requires merchants to conduct self-inspection and rectification of their own marketing activities; Douyin e-commerce releases the "2022 Domestic Food and Beverage Consumption Insight Report"; Lazada updates the seller's reasons cancellation rate rules (OVL limited orders); eBay and German environmental service provider Interseroh+ reached a cooperation on seller packaging issues...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. "Tmall Health Festival" will be officially launched at 8 o'clock tonight

On April 11, Tmall announced that it would officially launch the "Tmall Health Festival" at 8 pm on April 11, and the event will last until April 14. The Tmall Health industry is operated by Alibaba Health. This Tmall Health Festival has special new health trends, health brands and other different health scenarios, covering multiple categories such as epidemic prevention supplies, health devices, nourishing and health care, including Yuyue, Swisse, Yangshengdo, moody, Okamoto, Omron, Jieshibang, Haichang, Shancun, Tongcheng Beijian, Xiaoxiandun and other brands will participate in the event. This year's Tmall Health Festival also set up a "epidemic prevention zone". (E-commerce News)

2. Kuaishou E-commerce revised the Kuaishou store recruitment rules to take effect on April 19

April 11th news, Kuaishou e-commerce platform today revised the "Kuaishou Store Recruitment Rules", which was revised on April 11, 2022 and came into effect on April 19, 2022. In this revision, the application of the rules will be changed from "Kuaishou E-commerce all small stores and products" to "Kuaishou E-commerce all small stores (personal stores) and products"; the Kuaishou store entry qualification standard only retains the "front and back of the operator's ID card", and the regulations on merchant related qualifications provided by third parties, regulations on merchant qualifications and information changes, brand entry restrictions and authorization template downloads are deleted. (E-commerce News)

3. Douyin e-commerce releases the "2022 Domestic Food and Beverage Consumption Insight Report"

According to April 11, today, Douyin e-commerce released the "2022 Domestic Food and Beverage Consumption Insight Report". The report shows that the platform's domestic food and beverage consumption continues to heat up, with sales volume increasing by 547% year-on-year. The number of live broadcasts of domestic foods in Douyin e-commerce increased by 105% year-on-year, and the number of live broadcast users increased by 217%. Among the consumption categories, female consumers account for 70% and male consumers account for 30%. Data shows that Shanghai, Beijing, Shenzhen, Guangzhou, Chongqing, Suzhou, Chengdu, Hangzhou, Wuhan and Tianjin have become the top ten cities in the platform's domestic food consumption power. (E-commerce News)

4. JD Supermarket launches the list of daily necessities in April

According to April 11, JD Supermarket recently launched the "JD Supermarket April Daily Necessities List", which selected over 100 household products, including grain and oil, condiments, dry goods, fresh food, personal care and other 18 categories. It is reported that the products on the list are mainly sorted based on JD Supermarket product sales rankings, taking into account the positive reviews and other data. Most of the products are distributed by JD Logistics and are treated according to the national epidemic prevention requirements. In addition, JD.com launched the "Epidemic People's Livelihood Supply Zone". Users open the JD APP and search for "Epidemic Supply" on the main page to directly access the special zone. (E-commerce News)

Internet news

5. The 1688 platform requires merchants to conduct self-inspection and rectification of their own marketing activities

The 1688 platform reminds merchants to conduct self-inspection and rectification from 00:00 on April 9, 2022 to 23:59 on April 15. Starting from April 16, Alibaba has the right to check the prices marked by merchants in accordance with the activity rules. If the merchant still has false promotions, Alibaba may cancel the marketing activities set by the merchant after verification, so all expenses and losses incurred shall be borne by the merchant (if any). (E-commerce News)

6. TikTok: chess content creators increased by 77% year-on-year in the past year

According to April 11, Douyin recently released the "2022 Douyin China Chess Live Data Report". Report data shows that in the past year, the quantity and quality of chess video content have been growing steadily. The creators of chess content on the Douyin platform increased by 77% year-on-year, with the cumulative number of new creators exceeding 50,000, and the average daily broadcast time increased by 113% year-on-year. The total viewing time has increased by 62% year-on-year, and the number of viewings has increased by 54% year-on-year. Among active users, middle-aged and middle-aged people aged 18-50 account for 75%, and students aged 18-23 also account for 8.5%. Among the cities with the most active creators of chess content, Guangdong, Henan and Shandong rank in the top three. (E-commerce News)

Cross-border newsletter

7. Lazada updates the cancellation rate rule for sellers (OVL limited orders)

On April 11, Lazada issued an announcement stating that the platform will update and adjust the cancellation rate rules for sellers. Starting from April 11, 2022, stores with cancellation rates of more than or equal to 50% and canceled items of seller due to seller will be limited to 1 order, that is, the store can only accept 1 order per day. This rule applies to all cross-border merchants, except for new merchants. Item quantity refers to the quantity of items contained in the order. If two items are contained in an order, it is 2 items. Lazada recommends that sellers adjust inventory and prices in a timely manner, ship goods in a timely manner, and actively communicate with consumers to reduce order cancellations caused by sellers. (E-commerce News)

8. The cumulative downloads of Amazon APP in India are close to 500 million times

April 11th news, according to Business Standard, Amazon recently said that its APP has nearly 500 million downloads in India, accounting for almost 75% of the country's Internet users. It is reported that Amazon's competitors in India include Walmart's Flipkart, JioMart and Tata Group. Up to now, Indian consumers are looking for various needs on Amazon.in, including shopping, paying bills, remittance, purchasing air tickets, ordering restaurants, leisure and entertainment, etc. Kishore Thota said that in 2021, more than 5 million users used Indian as a shopping language on the platform, with more than 90% of users coming from second-tier and below cities. (E-commerce News)

9. Henan cross-border e-commerce retail imported drugs pilot launched

On April 11, according to Henan Daily, today, the only cross-border e-commerce retail imported drugs in the country completed its first transaction on the "Global Exchange" platform of Henan Bonded Logistics Center and officially launched the pilot business. According to reports, the first drug was Lingnan Zhengshanghua Oil. 2 minutes after the consumer placed an order and paid, the drug was cleared and sent to the consumer from the pharmaceutical warehouse of Henan Bonded Logistics Center. Currently, 13 over-the-counter medications are available for purchase. Within the transaction limit, the tariff rate is zero. (E-commerce News)

10. eBay and German environmental service provider Interseroh+ reached cooperation on seller packaging issues

April 11th news, eBay recently announced a cooperation with German environmental service provider Interseroh+ and its subsidiary Interseroh to help sellers understand the relevant laws and regulations of the German packaging law and better sell in the German online market. For sellers who have not taken any resolution in the middle of this year, Bay will have to ban it from continuing to sell in the German market for legal reasons. It is reported that the new German "Packaging Law" amendment will come into effect on July 1, 2022, which stipulates that any trader is responsible for participating in the recycling of product packaging. Moreover, platform operators must check whether the seller is registered. (E-commerce News)