#Laogao E-commerce Newsletter# [E-commerce Evening News on April 8]

Evening News: Taobao set up a content group to increase short videos; Pinduoduo's "48-hour supply guarantee package" is officially launched; Taobao Live releases the list of Taobao anchor merchants in March; Amazon Japan Station will hold a "double point event" from May 6th to 12th; SHEIN's sales in 2021 doubled compared with the previous year...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao set up a content group to increase short videos

According to the news on April 8, a person close to Alibaba said that the content strategy will be the focus of Taobao's development this year. "Corresize the top ten leading brands in the industry and conduct point-to-point operations and communication. This is actually the platform hopes to allow big players to enter the game and bring about a benchmark effect." The aforementioned Alibaba person revealed that taking the placement of Taobao short videos and the "Guess You Like" on the homepage as an example, currently, various forms of pictures, texts, live broadcasts, and short videos will appear in Guess You Like. But by the end of Alibaba's fiscal year this year, the proportion of short videos you like is planned to double, and the long-term goal is to nearly double. (E-commerce News)

2. Tmall Health launched the "epidemic prevention zone"

April 8th news, today, Tmall Health launched the "epidemic prevention zone", covering 8 major sections of scientific protection, health testing, strengthening the body, clearing the throat, keeping peace of mind, traditional Chinese medicine, chronic disease drugs, and urban medicine. Among them, in the "Scientific Protection" column, there are medical surgical masks, alcohol disinfectants, as well as medical gloves and protective clothing that have been purchased recently; in the needs of chronic disease management, there are ventilators, oxygen generators and other home health monitoring equipment, and there are also introductions to the medication needs of patients with hypertension and diabetes. (E-commerce News)

3. Douyin Live launched the "Qingling. Crack down on improper live broadcast behavior" to deal with 20,556 violations of the regulations

According to April 8, since the New Year of 2022, Douyin has launched a special ecological governance action on the Spring Festival platform. During this period, a total of 20,556 illegal and bad information were dealt with, and 3,688 accounts were dealt with. (E-commerce News)

4. Suning.com Logistics Green Channel has transported hundreds of tons of epidemic prevention materials

On April 8, the day before the lockdown in Pudong and other areas, Suning.com Logistics "Green Channel" formed a volunteer freight driver team at the Fengxian Logistics Base in Shanghai to support the transportation of daily necessities during the lockdown. As of April 6, Suning.com Logistics Green Channel has transported more than 100 vehicles of epidemic prevention materials, and hundreds of tons of materials have arrived in the hands of those in need in a timely manner. Previously, they also shipped 35,000 servings of vegetables to 24 communities in Pudong District, Xuhui District, Changning District and Jinshan District. (E-commerce News)

Internet news

5. Pinduoduo’s “48-hour supply guarantee package” is officially launched

According to April 8, Pinduoduo's "48-hour supply package" was officially launched at 0:00 on the 7th. Consumers open the Pinduoduo app or mini program, search for "Shanghai 48 hours" or click on the 10 billion subsidy channel to enter the special page of the supply package. It is understood that the package products mainly cover grain, oil and food, instant milk drinks, seafood and aquatic products, disinfection and epidemic prevention, home cleaning and personal care, pet supplies, etc. After consumers place an order, the products can be delivered within 48 hours. According to specific epidemic prevention policies, some package products can be distributed throughout Shanghai, while some can only be distributed in designated areas. Consumers can consult customer service before placing an order. (E-commerce News)

6. Taobao Live Releases the List of Dottao Anchor Merchants in March

According to April 8, Taobao Live recently released the list of Diantao anchor merchants in March, selecting the short video data of anchors and merchants on the Diantao APP from March 1st to 31st to rank. At the same time, on the Diantao homepage of "Little Prince Flower World", the short videos of carnations, hydrangeas, platycodons, and small daisies have reached more than 100,000 views. (E-commerce News)

Cross-border newsletter

7. Amazon Japan Station will hold a "Double Points Event" from May 6th to 12th

April 8th news, Amazon Japan Station issued an announcement today that it will hold a "Double Points Event" from May 6th to 12th. During this period, buyers who purchase 10,000 yen or more through participating discounts will receive double points. Buyers can participate in the offer by navigating, or earn double points on the search results and details pages for products that display the “Double Points” red badge. It is understood that "double points" means that Amazon will directly fund and grant a certain number of points to qualified buyers, and the points value is the same as the points value awarded by the seller. (E-commerce News)

8. Dunhuang.com will increase support for office, culture, education and industry and commerce industry development

At the same time, the products under the categories of original labor protection supplies, reflective safety clothing, and fire safety products were moved to the categories of personal protective equipment belonging to office, culture, education, industry and commerce. Dunhuang.com pointed out that for products under the original category, we hope that merchants can assist in time to update product attributes to ensure the possibility of multi-dimensional display of products and the optimality of the system's product information for your store. (E-commerce News)

9. SHEIN's sales in 2021 doubled compared with the previous year

According to April 8, it is understood that SHEIN's latest round of financing worth US$100 billion is in progress, with an estimated financing amount of US$1.5-2 billion. An investor close to SHEIN revealed that this round of financing has been launched since the Spring Festival this year and has lasted for several months. The company has not decided in February whether it must raise funds, and the valuation of US$100 billion is offered by investors. At present, SHEIN has no plans to go public. In response, SHEIN's official reply stated that it did not comment on market rumors. It is reported that SHEIN's sales in 2021 doubled compared with the previous year. Currently, SHEIN has 5,000-6,000 SKUs on a daily basis, and the inventory turnover days are more than 30 days, which is an extremely low number in the clothing retail industry. (E-commerce News)

10. JD.com has established 4 "super warehouse stores" in the Netherlands

April 8 news, recently, at the 2022 World Retail Conference, Lei Ling, the project leader of JD.com's international business ochama, said that JD.com has opened four "super warehouses" ochama in the Netherlands. It is JD.com's first independent retail brand business established in Europe, providing full categories and all-channel shopping methods including fresh food. It is reported that at present, ochama has established four stores in Leiden, Amsterdam, Rotterdam and Utrecht, the Netherlands. With the nearly 20,000 square meters of automated warehouse operated by JD.com in Rotterdam, it can process nearly 15,000 parcels every day, and orders can be shipped out in one hour. (E-commerce News)