#Laogao E-commerce Newsletter# [March 25 E-commerce Morning News]

Morning News: Taobao updated the "Taobao Huiji" Market Management Specifications" and took effect on March 31; Douyin promoted the 2022 "Qinglang" special operation and has rectified and processed 355,249 accounts; JD Logistics plans to allocate 150.5 million shares to investors to raise about HK$3.102 billion; Dunhuang.com's "New Product Carnival" ended in March toy GMV exceeds 150% month-on-month; Shopee's e-commerce market share accounted for 5% in two years after entering Brazil...

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E-commerce newsletter

1. Taobao updates the "Taobao Huiji" market management specifications" and will take effect on March 31

On March 24, Taobao issued a notice today saying that it will upgrade the core merchant plan and the "Taobao Hui Eat" atmosphere to express merchant type groups, adjust access indicator requirements, and update the "Taobao Hui Eat" Market Management Specifications. This rule change will officially take effect on March 31, 2022. (E-commerce News)

2. Douyin has rectified and processed 355,249 accounts

According to March 24, today, Douyin issued a series of announcements on "Catching Falsification and Online Water Army". It is understood that in order to purify the platform environment, maintain community fairness, protect the interests of creators and users, promote the 2022 "Clean" special action, and continue to carry out key governance of fraudulent behaviors such as batch registration of machines, posting spam comments, brushing amounts of powder, and participating in ranking brushing. From February 1 to late March 2022, 355,249 accounts have been rectified and processed. (E-commerce News)

3. JD Logistics plans to allocate 150.5 million shares to investors to raise approximately HK$3.102 billion

On March 25, this morning, JD Logistics issued an announcement on the Hong Kong Stock Exchange stating that JD Logistics plans to allocate 150.5 million new shares, with an allotment price of HK$20.71, a discount of 9.96% from yesterday's closing price, and a net amount of funds raised was HK$3.102 billion. In addition, JD.com Group plans to enter into a subscription agreement with JD.com Logistics to subscribe to the new common shares issued by JD.com Logistics at the same price per share as JD.com Logistics, subscribe to 261.4 million shares, and pay JD.com Logistics HK$4.402 billion. (E-commerce News)

4. Kuaishou E-commerce launches the "Real Good Things Festival" event

According to March 24, yesterday, Kuaishou E-commerce launched the "Real Good Things Festival" event, from March 23 to 31. According to reports, this "Real Good Things Festival" event covers major categories such as digital home appliances, tea and wine, home furnishings, beauty, clothing, etc. (E-commerce News)

Internet news

5. Dingdong Maicai orders in Pudong, Shanghai increased by 50%, and meat supply increased by 2-3 times

In this regard, in order to improve the delivery efficiency in special periods, Dingdong Maicai adopts the "targeted supply guarantee" model to achieve "targeted supply guarantee" and safe delivery in 150 communities. It is reported that on the evening of March 18, after clarifying the support needs, Dingdong Maicai conducted site and community selection based on the demand scope, and determined that the four forward warehouse sites in Xuhui District, Huasheng, Gubei, Xujiahui and Huashi, participated in this special contract fulfillment operation, serving 150 communities within their coverage. (E-commerce News)

6. Douyin e-commerce prohibits publishing information on “medical, medical devices and special makeup”

According to March 24, today, Douyin e-commerce announced that it would ban the release of "medical, medical devices and special makeup" information. According to the rules, pharmaceutical, medical devices and special cosmetic products include: prescription drugs and over-the-counter drugs, including domestic and foreign drugs. Such as Centipede Pills, Qianli Zhuifeng Ointment or Overseas Hot Oil; Fake and inferior drugs recognized in accordance with the "Pharmaceutical Administration Law of the People's Republic of China", medical courses, diagnosis and consulting services; medical devices; high-risk medicinal materials, such as betel nut and Cordyceps wine; various professional oral care equipment, such as dental beautifiers; weight loss equipment, such as fat-swinging machines; private care cosmetics. (E-commerce News)

Cross-border information

7. Dunhuang.com's "New Product Carnival" ended in March toy GMV exceeds 150% month-on-month

According to the official account of "Dunhuang.com", the 11-day Dunhuang.com March "New Product Carnival" promotion ended recently. In terms of categories, the GMV of toys and home furnishings exceeded 150% month-on-month, and the transaction volume of lamps increased by as much as 359% month-on-month. In addition, during the big promotion period, the transaction volume of Class B orders for safety and monitoring products increased by as much as 620% month-on-month; the B orders for household appliances products also created a record of nearly 400% month-on-month increase; the B orders for automotive and motorcycle parts and toys and gifts also increased by more than 150% month-on-month; the B orders for clothing, as a traditional advantage category, increased by 87% month-on-month. (E-commerce News)

8. Shopee adjusts system downtime policy

According to Shopee, in response to the system downtime on March 22, the system has been affected by the delivery and chat response rates of many sellers, we hereby release relevant adjustments. This adjustment is only applicable to sellers affected by the technical issues on March 22, 2022. It is reported that in terms of delivery days, Shopee has extended the delivery date by 1 working day for all unshipped orders paid before March 23, and the delivery days are only applicable to Ready Stock orders; the automatic cancellation logic remains unchanged and will apply whenever the order is paid. (E-commerce News)

9. Korea Hyundai Department Store acquires 30% of Amazon's largest mattress brand Jinos

On March 24, according to foreign media reports, South Korea's Hyundai Department Store announced that it would acquire 30% of Amazon's largest mattress brand Jinos for 774.7 billion won, which is the largest merger and acquisition transaction in HDS in history. It is worth noting that in order to establish a third factory in Indonesia and strengthen its financial structure with Jinos, HDS also signed an additional 120 billion won new stock acquisition contract. Founded in 1979, Jinos is the largest mattress brand in South Korea. In 2018, Jinoth established a sales entity in Australia and started domestic sales, expanding to Japan in 2019. In 2020, the company announced its entry into the Singapore market. (E-commerce News)

10. Shopee's e-commerce market share accounted for 5% in two years since entering Brazil

According to reports on March 24, it is reported that after Shopee e-commerce entered the Brazilian market in 2019, the company's share in the Brazilian e-commerce market has accounted for 5% in just two years. The report estimates that Shopee will invest approximately US$1.5 billion in Brazil and Latin American markets in 2022. They highlighted that Sea raised $7 billion in 2021, and plans to allocate a large portion of these resources to e-commerce businesses in Brazil and Latin America, as well as its financial technology sector. (E-commerce News)