#Laogao E-commerce Newsletter# [March 23 E-commerce Morning News]

Morning news: Taobao Live released Super Broadcast February Trend Category TOP Merchant List drove a 263% increase in single self-broadcasting; Dingdong Maicai launched an independent brand "Jiuqi Fresh Food"; Jingxi Pinpin layoffs involved the entire Jingxi business group, only retaining business in four provinces; cross-border e-commerce Shein opened a pop-up store in Rio de Janeiro, Brazil; Dunhuang.com E-mail Fuzhou (Photo + Telephone + Special)-JCEX line delivery warehouse address changed...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live Release Super Broadcast February Trend Category TOP Merchant List drives a 263% increase in single self-broadcasting

On March 22, since Taobao Live opened a self-broadcast column for trend categories with the theme of "Fresh Trend Store", merchants with trend categories such as flowers/green plant potted plants, flower express delivery, neck mask, neck cream, body lotion/cream emerged in February. Among them, Yang Suying Flower House's self-playing gmv increased by 3 times year-on-year during the event, and a total of 6,000 fans were converted during the event, which was the top 1 category dealer in February. It is understood that at present, the trend category activities with the theme of "Super Broadcast*Fresh Trend Store" have been successfully tested for two periods, with more than 300 participating merchants, driving the growth of single self-casting to reach a maximum of 263% year-on-year. (E-commerce News)

2. Dingdong Maicai launches independent brand "Qiqi Fresh Food"

March 22nd news, recently, the brand "Qiuqi Fresh Food" led by Dingdong Maicai Holdings' subsidiary Shanghai Yusheng Baigu Food Co., Ltd. held its first market meeting in Shanghai. The brand will enter B-end channels such as distribution, agency, terminal customers, etc., and sell frozen pre-made dishes through multiple channels. Currently, pre-made vegetable products account for 70% of the entire product of "Kyokai Fresh Food". It is reported that in December 2021, Dingdong Maicai has achieved profitability in Shanghai. This "Qingqi Fresh Food" will be gradually promoted to other places such as Zhejiang, Jiangsu, Guangdong and other places after testing the waters in Shanghai. (E-commerce News)

3. People familiar with the matter said that Moutai’s official new e-commerce platform will be “only available”

On March 22, according to a reporter from the Shanghai Securities News learned from an informed person that Moutai has launched a new e-commerce development plan. The initial work has been basically completed, and its official new e-commerce platform will be "only available for online at any time." It is reported that Moutai will provide consumers with a direct wine purchase platform through the e-commerce platform, and use this to showcase Moutai's brand and cultural connotation. Moutai has vigorously built e-commerce channels since 2016, and has started to invest 1,499 yuan in e-commerce platforms and large supermarkets at the end of 2019. According to research report of Guojin Securities, Feitian Moutai's shipments in e-commerce channels account for 20% in 2021, and most consumers choose to rush to buy Moutai online e-commerce. (E-commerce News)

4. Jingxi Pinpin layoffs involve the entire Jingxi business group, only the four provinces retain business.

According to reports on March 22, on the afternoon of March 21, about 400 Jingxi Pinpin employees in Jiangsu and Zhejiang were told that the war zone was dissolved. Among the four provinces that are still retained, Jingxi Pinpin will improve its supply chain capabilities and continue to reduce losses. It is reported that the layoffs involve the entire Jingxi business group, including Jingxi Pinpin, the express business Jingxida, the social e-commerce Jingxi, and Jingxitong, which provides wholesale business for husband and wife stores. At least 1,500 outsourcing land promotion employees will no longer work for Jingxi, and some of these laid-off employees will be transferred to areas that are still retained. (E-commerce News)

Internet news

5. Dianping: The number of free flower viewing searches increased by 218.18% month-on-month

According to Dianping data on March 22, Dianping data showed that the search volume of "flower appreciation" related content increased by 671.60% month-on-month, and the search volume of free flower appreciation increased by 218.18% month-on-month. Among them, the Beijing local topic "Beijing Spring Flower Viewing Map Notes" has received 16.355 million views, and the number of online user visits to Beijing Botanical Garden has increased by 32% month-on-month in the same period in February. On Dianping, the search volume of tulips rose 917.51% year-on-year, while the cherry blossoms fell 14.72%. A relevant person in charge of Dianping said that the epidemic has caused the spring outings to gradually change. In the past, popular attractions for cherry blossom viewing were often affected by the flow of people, so people are more willing to enjoy flowers around their residence. (E-commerce News)

6. DingTalk held a 2022 press conference to propose commercialization for the first time

On March 22, DingTalk proposed commercialization for the first time at a press conference held today. At present, the number of applications on DingTalk’s open platform has exceeded 1,100. In the past year, 11 new ISV ecosystem partners with revenue of over 10 million on DingTalk. At the same time, DingTalk has proposed a big customer strategy. While serving small and medium-sized enterprises, DingTalk will form a big customer team and serve customers together with Alibaba Cloud Ecology and DingTalk Ecology. Recently, Alibaba Group Vice President Ku Wei has served as DingTalk, the COO of DingTalk, and is responsible for the strategy of major customers. (E-commerce News)

Cross-border information

7. Cross-border e-commerce Shein opens pop-up stores in Rio de Janeiro, Brazil

On March 22, Chinese cross-border fast fashion e-commerce brand Shein recently landed in Brazil and opened a physical store at Village Mall, a shopping mall in Rio de Janeiro. The pop-up store will host tourists by March 27. The store has an area of ​​485 square meters and will display about 3,000 items, including clothes, shoes, accessories and bags. Consumers will also receive a 15% discount coupon when they use QR codes to purchase through the app. Brazil is an important market for the brand in Latin America. In addition to the pop-up stores in Rio de Janeiro, Shein is planning other actions in 2022, and this type of physical stores will also appear in other cities. (E-commerce News)

8. Qingdao Customs completes the first "combined" cross-border e-commerce export "combined" transportation to overseas business

According to reports on March 23, it is reported that recently, under the on-site supervision of Yantai Customs under Qingdao Customs, a batch of cross-border e-commerce products of Shandong Hongjieda Supply Chain Management Co., Ltd. were cleared and released, and were shipped to South Korea by "combined" transportation. This is also the first business of "combined" transportation of cross-border e-commerce export goods and returned re-export goods regulated by Qingdao Customs to overseas. The "combined" transportation of exported goods and returned goods to overseas is one of the main measures of this special operation, aiming to improve the policy measures for exporting cross-border e-commerce and ensure that exports of cross-border e-commerce "can go out, return, and connect quickly." (E-commerce News)

9. DHL Express will reach 800 million liters of sustainable aviation fuel deal with bp and Neste

It is understood that through this cooperation, DHL Express expects to reduce carbon dioxide emissions by about 2 million tons during the life cycle of the aviation fuel, equivalent to the greenhouse gas emissions generated by about 400,000 passenger cars in a year. It is reported that DHL Express transports more than 480 million emergency documents and parcels to 220 countries and regions around the world every year. 800 million liters of sustainable aviation combustion can be used for nearly 1,000 DHL Boeing 777 cargo planes to operate on routes between the United States and Germany for nearly 12 years, equivalent to 12,000 carbon neutral long-range flights. (E-commerce News)

10. Dunhuang.com E-mail Bao Fuzhou (P+Di+Te)-JCEX line delivery warehouse address change

The new warehouse was opened on March 22, 2022. Merchants who place new orders are self-delivered, please pay attention to the delivery to the new warehouse address. The notice reminds the seller that when using goods that have been sent and are on the way, the logistics company will still arrange personnel to collect them from the original address regularly. If you have any questions, you can contact the warehouse manager or the backend of the DHLink official account. (E-commerce News)