#Laogao E-commerce Newsletter# [E-commerce Evening News on March 22]

Evening information: 1688 platform has added access brands such as APM and Xiao Aoting; JD.com was exposed to be revising the home page of the internal test, canceling the focus picture of the home page; Taobao plans to adjust the "Taobao Cool City" Market Management Specifications"; Lazada will launch a Bday birthday promotion to celebrate its 10th anniversary; Shopee Japan will launch a commission-free policy in April to recruit cross-border sellers...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 1688 platform has added access brands such as APM and Xiao Aoting

3月22日消息，1688平台发布公告称，将对现行的《1688平台品牌准入标准》进行修订，新修改后的规则于2022年3月28日正式生效施行。公告显示，电工电气行业准入品牌新增Delixi/德力西、DELIXI ELECTRIC/德力西电气；服饰配件、饰品行业行业准入品牌新增APM；服装服饰行业准入品牌新增boss、neihe/內赫；美妆日化行业准入品牌新增小奥汀。（电商报）

2. Tmall and Taobao’s “charity baby” has sent 1 million love packages to children around the world

It is understood that in February 2019, the China Poverty Alleviation Foundation reached a strategic cooperation with Alibaba Charity to establish an international love package special project, and named this project "Panda Pack", or "Panda Pack". Through Alibaba Charity Baby, consumers and merchants were mobilized to participate, and finally, based on the 2.6 billion Charity Baby consumption orders, more than 128 million yuan was raised. (E-commerce News)

3. JD.com was exposed to be revised and cancelled home page focus picture

According to March 22, JD.com recently started to revise the home page on internal testing and cancel the focus picture on the home page. The service providers participating in the internal testing said that the revised JD homepage is more similar to the Taobao homepage. The current internal testing user is 1%, and it will continue to be optimized before 618. The current version displayed may not be the final version. It is understood that when the focus map on the home page is cancelled, the waterfall information section of the home page will move upward. A branded omni-channel marketing service provider revealed that after the JD homepage is revamped, new short video production specifications and traffic algorithm rules will be released for merchants, but the platform is still improving the rules. (E-commerce News)

4. Ele.me’s fresh food orders for “Spring Flavored Eight Fresh” in 2021 nearly doubled compared with 2019

According to the report on March 22, according to the World Online Business, Ele.me data shows that the orders for fresh food "Spring Flavor Eight Fresh" have continued to grow in the same period in the past three years, nearly doubled in 2021 compared with 2019. Among catering and retail orders, the orders for related products of "Chunwei Baxian" increased by 85% and 215%, of which nearly 90% were born in the 1990s and 2000s. Recently, Ele.me launched the "Spring Fresh" section, including cherry blossom-flavored Chinese pastries and drinks, pickled and fresh, braised spring bamboo shoots, pineapple black plums, spicy snails, braised broad beans or braised with green rice dumplings. (E-commerce News)

Internet news

5. Anta Sports: E-commerce business revenue in 2021 increased by 50% year-on-year

According to March 22, Anta Sports today released its 2021 annual performance report. According to the data reported, Anta Sports achieved revenue of 49.33 billion yuan in 2021, a year-on-year increase of 38.9%; in 2021, Anta's operating income reached 24.01 billion yuan, accounting for 48.7% of the total revenue, a year-on-year increase of 52.5%; Anta's e-commerce business revenue reached 8.221 billion yuan, accounting for 34.2% of the total revenue of Anta's branch, a year-on-year increase of 61.6%. The financial report pointed out that the reason for Anta's increase in revenue is its optimization of the channel matrix of traditional e-commerce platforms and expanding social e-commerce channels. (E-commerce News)

6. Taobao plans to adjust the "Taobao Cool City" market management specifications"

On March 22, Taobao recently issued an announcement stating that in order to strengthen the user minds of the "Taobao Cool Dior City Market" and improve the service capabilities of cool city sellers, Taobao plans to adjust the "Taobao Cool Dior City Market Management Specifications". The change of the rules will be announced on March 21, 2022 and will officially take effect on March 28, 2022. The main changes this time involve access requirements and clearance conditions adjustments and new product release requirements. . (E-commerce News)

Cross-border newsletter

7. Lazada will launch Bday birthday promotion to celebrate its 10th anniversary

On March 22, Lazada, a flagship Southeast Asian e-commerce platform headquartered in Singapore, will officially launch a Bday birthday promotion on March 27, and will hold a series of one-year celebrations for the 10th anniversary of Lazada. At 2 pm on March 26, Lazada's LazLive live broadcast channel will start 10-hour uninterrupted live broadcasts. Popular artists from Southeast Asian countries will participate in the performances and will give away various promotional discounts, gift vouchers and other benefits. It is understood that the number of buyers at Lazada Bday promotion increased by 100% in 2021, and the single-day sales of 20 brand merchants exceeded US$1 million. (E-commerce News)

8. WeMall ShopExpress and Yuntu Logistics reach cooperation

On March 22, according to WeMall ShopExpress, WeMall ShopExpress has officially reached a cooperation with cross-border e-commerce logistics service provider Yuntu Logistics. With full-link digital overseas solutions as the core carrier, both parties will help sellers optimize the "last mile" of global e-commerce logistics. According to reports, Yuntu Logistics is affiliated to Zongteng Group and was established in 2014. It focuses on e-commerce parcels and provides global small parcel direct delivery services to global cross-border e-commerce companies. Up to now, it has more than 25 branches and more than 30 cargo transfer centers, with an average daily parcel processing volume of more than 1 million, serving more than 10,000 enterprise-level customers, and its service scope covers more than 220 countries and regions around the world. (E-commerce News)

9. Indonesian B2B e-commerce platform Ralali completes its first round of financing

Ralali will use this round of funds to provide more services to customers. Ralali said the deal marks the first phase of the round, and the company remains open to the addition of more strategic partners, including companies from the banking, logistics, point of sale and API industries. It is worth mentioning that last year, Ralali said it hopes to raise $50 million in a Series D financing. Since its launch, Ralali has expanded its business to include healthcare, private label and social commerce brands, with the goal of reaching 6 million end customers by the end of this year. (E-commerce News)

10. Shopee Japan will launch commission-free policy in April to recruit cross-border sellers

On March 22, Shopee Japan, a Japanese subsidiary of Shopee, will launch the "Shopee Welcome Event" on April 1, which will attract Japanese cross-border sellers to open stores through commission-free and advertising bonus. First, the policy of exempting sales commissions within 3 months from the date of opening of newly settled Japanese sellers will be implemented for their first stores in Singapore, Taiwan, Malaysia, Thailand and the Philippines. Through this activity, Shoppy Japan hopes to reduce the burden on the company when opening a new store and increase sales from the initial stage, thus expanding sales channels to Southeast Asia and Taiwan. (E-commerce News)